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Pecha Kucha style presentation on the concept of the Exploding Website. Held during Momo Amsterdam #10 on march 30, 2009 by Iskander Smit

Pecha Kucha style presentation on the concept of the Exploding Website. Held during Momo Amsterdam #10 on march 30, 2009 by Iskander Smit

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Momo10 Iskandersmit Presentation Transcript

  • 1. mobiel als onderdeel van een exploding website strategie Mobile Monday Amsterdam #10, 31 maart 2009 Iskander Smit, Info.nl
  • 2. >90% internetgebruik in 2008 twee keer langer online dan in 2006 onze omgeving is veranderd >50% mobiel internet in 2011 iPhone bellers surfen 30-40 keer zoveel 49% lid van 1 of meer sociale netwerken
  • 3. social exhibitionisme een digitaal leven op maat ons gedrag is veranderd terugtrekken in de eigen sociale wereld een continue conversatie continuous partial attention
  • 4. context modelleert onze wereld
  • 5. “Websites bieden in de toekomst verplaatsbare diensten, die overal geplaatst kunnen worden waar de consument wil.” Steve Rubel
  • 6. model exploding website
  • 7. mobiele site exploding functie
  • 8. rol van mobiel
  • 9. we leven met ons hoofd in de wolken
  • 10. gps
  • 11. brand promise 1 customer experience match exploding strategy
  • 12. 1 match exploding strategy 2 engage value benefits offer product promise
  • 13. 1 match exploding strategy 2 engage 3 connect context scenarios devices touchpoints
  • 14. 1 match exploding strategy 2 engage 4 3 script connect programme plan architecture
  • 15. 1 match 5 exploding targets strategy 2 measure engage kpi 4 metrics 3 script connect
  • 16. partners employees 6 1 organisation orchestrate match 5 exploding strategy 2 measure engage 4 3 script connect
  • 17. continuous improve development learn 7 build 6 1 orchestrate match 5 exploding strategy 2 measure engage 4 3 script connect
  • 18. exploding elements affiliate contracts improve organisation continuous idealab mapping development learn function customer profiles 7 palette brand partners spread promise employees 6 1 customer experience organisation orchestrate match 5 exploding stakeholder strategy 2 radar targets measure engage value product promise kpi proposition dashboard benefits metrics 4 reports offer product 3 script promise connect programme plan context scenarios devices hotspot programme plan architecture audit exploding touchpoints interactive architecture tubemap
  • 19. ontwikkel mobiel vanuit de dienst als onderdeel van een exploding strategie