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Info Nl Marketing3 2007 Kickstart
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Info Nl Marketing3 2007 Kickstart

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Gepresenteerd door Info.nl bij het Marketing3 conference in November 28, 2007

Gepresenteerd door Info.nl bij het Marketing3 conference in November 28, 2007

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Info Nl Marketing3 2007 Kickstart Info Nl Marketing3 2007 Kickstart Presentation Transcript

  • invitation only
  • invitation only?
  • op zoek naar de nieuwe contactmomenten
  • sociale marketing is nu essentieel voor succes 4
  • sociale netwerken get personal, get relevant, get permission! relevantie
  • maar het gaat niet om marketing communicatie 6
  • maar het gaat niet om de media 7
  • de context verandert 8
  • de waarde van organisaties verandert 9
  • de DNA van organisaties moet veranderen 10
  • het succes is het product 11
  • het succes is het ondernemerschap 12
  • het succes is de betekenis voor de gebruiker 13
  • experience strategy naar: Jesse James Garrett 14
  • experience strategy naar: Jesse James Garrett wat breng je teweeg bij de klant 15
  • GAP: Experience klant vs. organisatie 16
  • principles van Experience-Based Differentiation Obsess about customer needs Experience- Based Differentiation Treat Reinforce customer brands experience as with every a competence interaction Bron: Forrester 17
  • A Shift in assets B C intangible assets tangible industrial era information era 18
  • A Organisational layers B C A ffected B ought C ontrolled D evelopment E cology F inancial 19
  • A Impact of Internet B C Customer perspective Affected 20% Bought 10% Controlled 20% Development 20% Ecology 10% Financial 20% Organisational perspective 20 S&P value
  • A Impact of Internet B C Customer perspective Affected 20% Bought 10% intangible assets Controlled 20% Development 20% Ecology 10% tangible assets Financial 20% Organisational perspective 21 S&P value
  • A Impact of Internet B C Reputation LTO Permission Identification Affected 20% Range Quality Pricing Promotion Retain Bought 10% Service Behaviour Cust. man. Fulfillment Controlled 20% Workflow Process External R&D Bus.intell. Development 20% People Culture Leadership Com.syst. Ecology 10% Cost Growth Exit value ROI Profit Assets Financial 20% 22 S&P value
  • A Impact of Internet B C Reputation LTO perception Permission Identification acq Affected 20% n tio uis i ti o ica n tif en id Range Quality Pricing Promotion Retain proposition Bought 10% pe rm iss io ert Service n Behaviour Cust. man. on v Fulfillment products c Controlled 20% Workflow Process External R&D Bus.intell. Development 20% People Culture Leadership Com.syst. Ecology 10% Cost Growth Exit value ROI Profit Assets 23 Financial 20%
  • Online marketing biosphere controleren omkopen beïnvloeden
  • invitation only