WAT	
  LEERT	
  EEN	
  GLASS-­‐APP	
  VOOR	
  BOL.COM	
  
OVER	
  DE	
  TOEKOMST	
  VAN	
  RETAIL	
  TOUCHPOINTS	
  
Bevin...
Over	
  de	
  gastheer	
  info.nl	
  
Strategie,	
  ontwerp,	
  ontwikkeling	
  en	
  beheer	
  van	
  online	
  plaForms....
Expertgroepleden	
  

©	
  Shopping	
  2020	
  

3	
  
Onderzoeksvraag	
  

WAT	
  ZIJN	
  DE	
  RELEVANTE	
  
CONTACTPUNTEN	
  TUSSEN	
  
CONSUMENT	
  EN	
  WINKELIER	
  	
  
I...
EEN	
  VOORBEELD	
  

©	
  Shopping	
  2020	
  

5	
  
©	
  Shopping	
  2020	
  

6	
  
©	
  Shopping	
  2020	
  

7	
  
©	
  Shopping	
  2020	
  

8	
  
©	
  Shopping	
  2020	
  

9	
  
©	
  Shopping	
  2020	
  

10	
  
©	
  Shopping	
  2020	
  

11	
  
©	
  Shopping	
  2020	
  

12	
  
©	
  Shopping	
  2020	
  

13	
  
Touchpoints?	
  

ALLES	
  DAT	
  HET	
  CONTACT	
  KAN	
  ZIJN	
  
TUSSEN	
  CONSUMENT	
  EN	
  MERK	
  

©	
  Shopping	
...
Touchpoints	
  

©	
  Shopping	
  2020	
  

15	
  
TOEKOMST	
  VOORSPELLEN	
  IS	
  LASTIG	
  

©	
  Shopping	
  2020	
  

16	
  
7	
  JAAR	
  GELEDEN?	
  

©	
  Shopping	
  2020	
  

17	
  
Mobiel internetgebruik1 naar leeftijd, 2007 en 2012
Totaal

12 tot 25 jaar

25 tot 45 jaar

45 tot 65 jaar

65 tot 75 jaar...
FUTURE TOUCHPOINTS

Laptops s	
  70%	
  van	
  alle	
  online	
  retail	
  touchpoints	
  mby tablets & phones
In	
  2020	...
Business	
  Insider	
  –	
  future	
  of	
  digital,	
  November	
  2013	
  

©	
  Shopping	
  2020	
  

20	
  
Sensors	
  tracking	
  all	
  of	
  our	
  life	
  
the	
  internet	
  of	
  everything	
  

http://quantifiedself.com/201...
THE	
  “YOU-­‐WEB”	
  

©	
  Shopping	
  2020	
  

22	
  
Trend	
  1	
  van	
  6	
  

WE	
  KRIJGEN	
  HYPERPERSONALISATIE	
  
VAN	
  ALLES	
  	
  
	
  

©	
  Shopping	
  2020	
  
...
3D	
  scanning	
  en	
  prinXng	
  	
  
Project	
  DNA;	
  onze	
  eigen	
  maten	
  als	
  touchpoint	
  voor	
  retail	
...
Marktplaats	
  van	
  profielen	
  
‘Placed’	
  biedt	
  winkeliers	
  data	
  over	
  hun	
  bezoekers	
  buiten	
  de	
  ...
Zelfcontrole	
  vervangt	
  privacy	
  
haps://vimeo.com/46097693	
  

©	
  Shopping	
  2020	
  

26	
  
©	
  Shopping	
  2020	
  

27	
  
Echte	
  ervaringen	
  
Landmarkt	
  

©	
  Shopping	
  2020	
  

28	
  
Trend	
  2	
  van	
  6	
  

IN	
  BALANS	
  MET	
  ALLE	
  DATA	
  ZOEKEN	
  
WE	
  ECHTE	
  ERVARINGEN	
  EN	
  SOCIALE	
...
Social	
  als	
  tool	
  voor	
  het	
  vinden	
  van	
  advies	
  door	
  peers	
  
Svpply	
  

©	
  Shopping	
  2020	
  ...
Curators	
  van	
  de	
  juiste	
  producten	
  en	
  ervaringen	
  
Fashion	
  blogs,	
  Fab,	
  etc.	
  

©	
  Shopping	...
Pop-­‐up	
  experiences	
  

©	
  Shopping	
  2020	
  

32	
  
Trend	
  3	
  van	
  6	
  

HYBRIDE	
  SHOPPING	
  ZAL	
  DE	
  
STANDAARD	
  WORDEN	
  
	
  

©	
  Shopping	
  2020	
  

...
Key Takeaways
Mobile search is the
starting point.

Smartphones are
transforming the in-store
shopping experience.

8 in 1...
Mixing	
  media;	
  pas	
  andere	
  kleuren	
  via	
  de	
  digitale	
  spiegel	
  
Sharp	
  (hap://www.youtube.com/watch...
Pop-­‐up	
  digitale	
  stores	
  
bol.com	
  

©	
  Shopping	
  2020	
  

36	
  
Hands-­‐free	
  shopping	
  
Apple	
  store	
  app	
  

©	
  Shopping	
  2020	
  

37	
  
Trend	
  4	
  van	
  6	
  

CUSTOMER	
  SHOPPING	
  JOURNEYS	
  
WORDEN	
  MINDER	
  LINEAIR	
  
	
  

©	
  Shopping	
  20...
Asynchronous	
  customer	
  journeys	
  
Forrester	
  

©	
  Shopping	
  2020	
  

39	
  
Bluetooth	
  Smart	
  brengt	
  de	
  data	
  in	
  de	
  cloud	
  als	
  onderdeel	
  van	
  de	
  winkel	
  
EsJmote	
  ...
Trend	
  5	
  van	
  6	
  

RETAIL	
  ZAL	
  MEER	
  EN	
  MEER	
  IN	
  DE	
  
CLOUD	
  PLAATSVINDEN.	
  
IN	
  FYSIEKE	
...
Met	
  onze	
  wearable	
  devices	
  kan	
  alles	
  een	
  touchpoint	
  zijn	
  
Fancy	
  Glass	
  app	
  

©	
  Shoppi...
Trend	
  6	
  van	
  6	
  

IN	
  DE	
  TOEKOMST	
  VAN	
  RETAILING	
  IS	
  
ALLES	
  EEN	
  TOUCHPOINT.	
  

©	
  Shopp...
Niet	
  het	
  device	
  is	
  het	
  touchpoint,	
  maar	
  het	
  product.	
  
Of	
  de	
  mens	
  natuurlijk	
  

©	
  ...
The	
  store	
  is	
  everywhere	
  

©	
  Shopping	
  2020	
  

45	
  
GLASS	
  ALS	
  CASE	
  

©	
  Shopping	
  2020	
  

46	
  
BOL.COM	
  ALS	
  
ONDERWERP	
  

©	
  Shopping	
  2020	
  

47	
  
Principe	
  van	
  Glass;	
  geen	
  apps	
  maar	
  contextdiensten	
  
Model	
  labs.info.nl	
  

©	
  Shopping	
  2020	...
denkmodel	
  

BOL.COM	
  LEVERT	
  KENNIS	
  EN	
  GEMAK,	
  
DE	
  DATA	
  UIT	
  GEDRAG	
  IS	
  DE	
  BRON.	
  	
  
	
...
bol.com	
  is	
  niet	
  de	
  winkel	
  waar	
  je	
  heen	
  gaat	
  

©	
  Shopping	
  2020	
  

50	
  
bol.com	
  faciliteert	
  het	
  contact	
  tussen	
  shopper	
  en	
  retailer	
  

©	
  Shopping	
  2020	
  

51	
  
Glass	
  is	
  bij	
  uitstek	
  het	
  voertuig	
  van	
  die	
  rol	
  

©	
  Shopping	
  2020	
  

52	
  
©	
  Shopping	
  2020	
  

53	
  
©	
  Shopping	
  2020	
  

54	
  
…als	
  adviseur	
  bij	
  de	
  moeilijke	
  keuzes	
  

©	
  Shopping	
  2020	
  

55	
  
 …als	
  conversaXon	
  starter	
  

http://vimeo.com/46304267‎
©	
  Shopping	
  2020	
  

56	
  
…als	
  verkoper	
  met	
  voorkennis	
  

©	
  Shopping	
  2020	
  

57	
  
 …als	
  provider	
  van	
  de	
  ‘store	
  everywhere’	
  

©	
  Shopping	
  2020	
  

58	
  
Future	
  touchpoints	
  
Conclusie	
  

•  Touchpoints	
  ontwikkelen	
  naar	
  de	
  momenten	
  van	
  intenXe	
  van	...
EN	
  NU?	
  

©	
  Shopping	
  2020	
  

60	
  
De	
  gevolgen	
  van	
  de	
  alom	
  aanwezige	
  touchpoints…	
  

•  De	
  touchpoints	
  zijn	
  meer	
  media	
  dan...
Future	
  op	
  retail	
  model	
  
PSFK,	
  2014	
  

hemes
ern shopping

e Platforms

ms that enable
spond to
velop bett...
De	
  retailer	
  is	
  klaar	
  voor	
  de	
  future	
  touchpoints	
  in	
  2020…	
  

MAAK	
  JE	
  AANBOD	
  VINDBAAR	...
DANK!	
  	
  
Iskander	
  Smit,	
  	
  
@iskandr,	
  	
  
iskander@info.nl	
  

©	
  Shopping	
  2020	
  
References	
  
These	
  references	
  are	
  unsorted	
  	
  
Wearable	
  Tech.	
  hap://www.bbc.co.uk/news/business-­‐235...
References	
  
These	
  references	
  are	
  unsorted	
  	
  
Social	
  media	
  en	
  de	
  groei	
  van	
  e-­‐commerce....
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Future touchpoints Shopping2020 Iskander Smit

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Info.nl hosted the expert group on future retail touchpoints and info.nl/labs lead the group and made the report.
At the WebWinkelVakdagen the Shopping closing conference took place. Iskander Smit presented two times our conclusions. This is the version I used at Thursday January 23.

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Future touchpoints Shopping2020 Iskander Smit

  1. 1. WAT  LEERT  EEN  GLASS-­‐APP  VOOR  BOL.COM   OVER  DE  TOEKOMST  VAN  RETAIL  TOUCHPOINTS   Bevindingen  van  de  expertgroep  Future  Touchpoints   bij  Shopping2020  (#s2020)  op  de  WebWinkelVakdagen  (#wwv14)    Iskander  Smit,  strategy  director  info.nl   @iskandr   ©  Shopping  2020  
  2. 2. Over  de  gastheer  info.nl   Strategie,  ontwerp,  ontwikkeling  en  beheer  van  online  plaForms.  ConnecJng  the  dots.   ©  Shopping  2020   2  
  3. 3. Expertgroepleden   ©  Shopping  2020   3  
  4. 4. Onderzoeksvraag   WAT  ZIJN  DE  RELEVANTE   CONTACTPUNTEN  TUSSEN   CONSUMENT  EN  WINKELIER     IN  2020?   ©  Shopping  2020   4  
  5. 5. EEN  VOORBEELD   ©  Shopping  2020   5  
  6. 6. ©  Shopping  2020   6  
  7. 7. ©  Shopping  2020   7  
  8. 8. ©  Shopping  2020   8  
  9. 9. ©  Shopping  2020   9  
  10. 10. ©  Shopping  2020   10  
  11. 11. ©  Shopping  2020   11  
  12. 12. ©  Shopping  2020   12  
  13. 13. ©  Shopping  2020   13  
  14. 14. Touchpoints?   ALLES  DAT  HET  CONTACT  KAN  ZIJN   TUSSEN  CONSUMENT  EN  MERK   ©  Shopping  2020   14  
  15. 15. Touchpoints   ©  Shopping  2020   15  
  16. 16. TOEKOMST  VOORSPELLEN  IS  LASTIG   ©  Shopping  2020   16  
  17. 17. 7  JAAR  GELEDEN?   ©  Shopping  2020   17  
  18. 18. Mobiel internetgebruik1 naar leeftijd, 2007 en 2012 Totaal 12 tot 25 jaar 25 tot 45 jaar 45 tot 65 jaar 65 tot 75 jaar 0 Bron: CBS 10 20 30 40 50 2007 60 2012 70 80 90 100 % v internet gebruikers 2) an 1) Gebruik van mobiele apparatuur niet thuis of op het werk 2) Personen met internetgebruik in de drie maanden voorafgaand aan het onderzoek ©  Shopping  2020   18  
  19. 19. FUTURE TOUCHPOINTS Laptops s  70%  van  alle  online  retail  touchpoints  mby tablets & phones In  2020  iand desktops are believed to be replaced obiel   Interactive TV GFK  research     will also gain market share (9%) but Smartware (watches and glasses) will remain small Total market: devices used in the future to make online purchases (expert forecast) Distribution of online purchase channels (%) 3%4% 5% 3% 10% 15% 9% 32% 10% 22% 21% 31% 33% 2013 Laptop Smartphone Smart watches Desktop Interactive/Internet television Other devices Base: all experts who have given their vision on the total market and have evaluated a specific segment (n= 268) © Shopping 2020 ©  Shopping  2020   2020 Tablet Glasses (e.g. Google Glasses) 73 19  
  20. 20. Business  Insider  –  future  of  digital,  November  2013   ©  Shopping  2020   20  
  21. 21. Sensors  tracking  all  of  our  life   the  internet  of  everything   http://quantifiedself.com/2011/02/hit-–-health-internet-of-things/ ©  Shopping  2020   21  
  22. 22. THE  “YOU-­‐WEB”   ©  Shopping  2020   22  
  23. 23. Trend  1  van  6   WE  KRIJGEN  HYPERPERSONALISATIE   VAN  ALLES       ©  Shopping  2020   23  
  24. 24. 3D  scanning  en  prinXng     Project  DNA;  onze  eigen  maten  als  touchpoint  voor  retail  aanbiedingen   ©  Shopping  2020   24  
  25. 25. Marktplaats  van  profielen   ‘Placed’  biedt  winkeliers  data  over  hun  bezoekers  buiten  de  eigen  winkel   ©  Shopping  2020   25  
  26. 26. Zelfcontrole  vervangt  privacy   haps://vimeo.com/46097693   ©  Shopping  2020   26  
  27. 27. ©  Shopping  2020   27  
  28. 28. Echte  ervaringen   Landmarkt   ©  Shopping  2020   28  
  29. 29. Trend  2  van  6   IN  BALANS  MET  ALLE  DATA  ZOEKEN   WE  ECHTE  ERVARINGEN  EN  SOCIALE   VERBANDEN     ©  Shopping  2020   29  
  30. 30. Social  als  tool  voor  het  vinden  van  advies  door  peers   Svpply   ©  Shopping  2020   30  
  31. 31. Curators  van  de  juiste  producten  en  ervaringen   Fashion  blogs,  Fab,  etc.   ©  Shopping  2020   31  
  32. 32. Pop-­‐up  experiences   ©  Shopping  2020   32  
  33. 33. Trend  3  van  6   HYBRIDE  SHOPPING  ZAL  DE   STANDAARD  WORDEN     ©  Shopping  2020   33  
  34. 34. Key Takeaways Mobile search is the starting point. Smartphones are transforming the in-store shopping experience. 8 in 10 smartphone shoppers use mobile in-store to help with shopping The retail landscape is evolving for all industries. Mobile use in stores is not category specific -  Nearly 2/3 of baby product shoppers compare prices in-store. Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store. Shoppers who use mobile more, spend more in-store. Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping. Google Shopper Marketing Council, April 2013 http://www.google.com/think/research-studies/mobile-in-store.html 04 ©  Shopping  2020   34  
  35. 35. Mixing  media;  pas  andere  kleuren  via  de  digitale  spiegel   Sharp  (hap://www.youtube.com/watch?v=3CSXOWKSG98)   ©  Shopping  2020   35  
  36. 36. Pop-­‐up  digitale  stores   bol.com   ©  Shopping  2020   36  
  37. 37. Hands-­‐free  shopping   Apple  store  app   ©  Shopping  2020   37  
  38. 38. Trend  4  van  6   CUSTOMER  SHOPPING  JOURNEYS   WORDEN  MINDER  LINEAIR     ©  Shopping  2020   38  
  39. 39. Asynchronous  customer  journeys   Forrester   ©  Shopping  2020   39  
  40. 40. Bluetooth  Smart  brengt  de  data  in  de  cloud  als  onderdeel  van  de  winkel   EsJmote  iBeacons   ©  Shopping  2020   40  
  41. 41. Trend  5  van  6   RETAIL  ZAL  MEER  EN  MEER  IN  DE   CLOUD  PLAATSVINDEN.   IN  FYSIEKE  SHOP  EN  ONLINE.     ©  Shopping  2020   41  
  42. 42. Met  onze  wearable  devices  kan  alles  een  touchpoint  zijn   Fancy  Glass  app   ©  Shopping  2020   42  
  43. 43. Trend  6  van  6   IN  DE  TOEKOMST  VAN  RETAILING  IS   ALLES  EEN  TOUCHPOINT.   ©  Shopping  2020   43  
  44. 44. Niet  het  device  is  het  touchpoint,  maar  het  product.   Of  de  mens  natuurlijk   ©  Shopping  2020   44  
  45. 45. The  store  is  everywhere   ©  Shopping  2020   45  
  46. 46. GLASS  ALS  CASE   ©  Shopping  2020   46  
  47. 47. BOL.COM  ALS   ONDERWERP   ©  Shopping  2020   47  
  48. 48. Principe  van  Glass;  geen  apps  maar  contextdiensten   Model  labs.info.nl   ©  Shopping  2020   48  
  49. 49. denkmodel   BOL.COM  LEVERT  KENNIS  EN  GEMAK,   DE  DATA  UIT  GEDRAG  IS  DE  BRON.       BOL.COM  FACILITEERT  DE   WINKELERVARING.     ©  Shopping  2020   49  
  50. 50. bol.com  is  niet  de  winkel  waar  je  heen  gaat   ©  Shopping  2020   50  
  51. 51. bol.com  faciliteert  het  contact  tussen  shopper  en  retailer   ©  Shopping  2020   51  
  52. 52. Glass  is  bij  uitstek  het  voertuig  van  die  rol   ©  Shopping  2020   52  
  53. 53. ©  Shopping  2020   53  
  54. 54. ©  Shopping  2020   54  
  55. 55. …als  adviseur  bij  de  moeilijke  keuzes   ©  Shopping  2020   55  
  56. 56.  …als  conversaXon  starter   http://vimeo.com/46304267‎ ©  Shopping  2020   56  
  57. 57. …als  verkoper  met  voorkennis   ©  Shopping  2020   57  
  58. 58.  …als  provider  van  de  ‘store  everywhere’   ©  Shopping  2020   58  
  59. 59. Future  touchpoints   Conclusie   •  Touchpoints  ontwikkelen  naar  de  momenten  van  intenXe  van  de   consument  die  de  retailer  vervult   •  Permission-­‐based  profiling  biedt  retailers  de  kans  relevant  te  zijn   in  context  van  de  consument     •  Shopping  wordt  sociaal,  hybride,  asynchroon  en  conXnu   •  We  gebruiken  een  mix  van  devices  naast  elkaar   •  RelaJes  met  de  consument  via  curated  echte  ervaringen,   gecombineerd  met  perfecte  fulfillment     ©  Shopping  2020   59  
  60. 60. EN  NU?   ©  Shopping  2020   60  
  61. 61. De  gevolgen  van  de  alom  aanwezige  touchpoints…   •  De  touchpoints  zijn  meer  media  dan  winkels  om  te   kopen.  De  retailer  zal  dus  capaciteiten  moeten   ontwikkelen  om  media  te  kunnen  managen.     •  De  retailer  kan  zich  focussen  op  het  leveren  van  het   pladorm,  maar  vaker  zal  de  opJe  om  een  community  te   bouwen  en  te  onderhouden.   •  De  touchpoints  en  gevolgen  voor  interacJe  veranderen   voortdurend.  Zorg  voor  open  en  flexibele  systemen  om   met  de  klant  te  verbinden.   ©  Shopping  2020   61  
  62. 62. Future  op  retail  model   PSFK,  2014   hemes ern shopping e Platforms ms that enable spond to velop better nd add xperience. ath nking retailer y data, man service to re and ext. ©  Shopping  2020   PSFK presents the Future of Retail 2014 62  
  63. 63. De  retailer  is  klaar  voor  de  future  touchpoints  in  2020…   MAAK  JE  AANBOD  VINDBAAR   IN  DE  ALOM  AANWEZIGE  WINKEL   DOOR  TE  FOCUSSEN  OP  DATALAAG   EN  ZO  TE  BOUWEN  AAN  COMMUNITY     ©  Shopping  2020   63  
  64. 64. DANK!     Iskander  Smit,     @iskandr,     iskander@info.nl   ©  Shopping  2020  
  65. 65. References   These  references  are  unsorted     Wearable  Tech.  hap://www.bbc.co.uk/news/business-­‐23579404     No  UI.  hap://smethur.st/posts/176135799     Digital  overlay.  hap://www.psp.com/2013/07/future-­‐of-­‐entertainment-­‐digital-­‐overlay.html     Nieuw  geld.  hap://www.ted.com/talks/paul_kemp_robertson_bitcoin_sweat_Jde_meet_the_future_of_branded_currency.html     InformaJon  consumerism.  hap://www.faz.net/aktuell/feuilleton/debaaen/ueberwachung/informaJon-­‐consumerism-­‐the-­‐price-­‐of-­‐hypocrisy-­‐12292374.html     Privacy  sensing.  haps://vimeo.com/46097693     Augmented  reality  IKEA.  hap://www.markeJngonline.nl/nieuws/bericht/ikea-­‐app-­‐brengt-­‐producten-­‐tot-­‐leven   3D  printed  dress.  hap://www.wired.com/design/2013/07/catherine-­‐wales-­‐3-­‐d-­‐printer-­‐fashion-­‐designer/#slideid-­‐165611     PersonalisaJe  dashboards.  haps://www.media.volvocars.com/global/enhanced/en-­‐gb/media/preview.aspx?mediaid=45561     Metaverse.  haps://www.youtube.com/watch?v=CuSAqmtUnLs#at=519     The  store  is  everywhere.   hap://www.businessoffashion.com/2013/07/the-­‐store-­‐is-­‐everywhere-­‐frog-­‐forrester-­‐google-­‐nike-­‐apple-­‐steve-­‐jobs-­‐the-­‐fancy-­‐joe-­‐einhorn.html     Ebay  3D  prinJng.  hap://mashable.com/2013/07/12/ebay-­‐3d-­‐print-­‐iphone-­‐app/?utm_cid=mash-­‐com-­‐t-­‐main-­‐photo     Google  interacJve  billboards.  hap://www.fastcompany.com/3014380/fast-­‐feed/googles-­‐futurisJc-­‐airport-­‐billboards-­‐are-­‐interacJve-­‐allow-­‐you-­‐to-­‐download-­‐conten     Moto  X.  hap://qz.com/89410/google-­‐moto-­‐x-­‐smartphone-­‐will-­‐spy-­‐on-­‐you-­‐247-­‐and-­‐youll-­‐like-­‐it/     Smart  watches  as  payment.  hap://venturebeat.com/2013/06/29/why-­‐smartwatches-­‐are-­‐the-­‐real-­‐future-­‐of-­‐mobile-­‐payments/     Internet  of  Things  eggfinder.  hap://qz.com/100510/ge-­‐just-­‐invented-­‐the-­‐first-­‐internet-­‐of-­‐things-­‐device-­‐youll-­‐actually-­‐want-­‐to-­‐own/     Google  research  mobile.  hap://think.withgoogle.com/databoard/#lang=en-­‐us&study=20&topic=45     Instagram  economy.  hap://feedly.com/k/14NHSeM     Ecommerce  Europe.  haps://www.shopping2020.nl/containers.php?acJon=view&Container_Id=10   Corner  Convenience-­‐  future  movie.  haps://vimeo.com/37870061     Sight  -­‐  future  movie.  haps://vimeo.com/46304267     iOS7  beacon.  hap://www.macworld.com/arJcle/2041306/27-­‐new-­‐ios-­‐7-­‐features-­‐apple-­‐didnt-­‐talk-­‐about.html     GFK  -­‐  achteraf  betalen  onderzoek.  hap://www.emerce.nl/nieuws/gp-­‐achteraf-­‐betalen-­‐wint-­‐populariteit     Sneekpeeq  webretail  plaForm.  hap://thenextweb.com/insider/2013/07/13/sneakpeeq-­‐symphony-­‐commerce/     Clicks-­‐n-­‐bricks.  hap://www.markeJngfacts.nl/berichten/bricks-­‐clicks-­‐verkopen-­‐minder-­‐vaak-­‐nee     MIT  interview  wearable  tech.  hap://www.technologyreview.com/qa/515681/wearable-­‐compuJng-­‐pioneer-­‐says-­‐google-­‐glass-­‐offers-­‐killer-­‐existence/     10  products  that  rethink  interfaces.   hap://thenextweb.com/insider/2013/05/28/insJncJve-­‐innovaJon-­‐10-­‐experimental-­‐projects-­‐that-­‐completely-­‐rethink-­‐computer-­‐interfaces/     Bever  met  tablets.  hap://www.emerce.nl/nieuws/bever-­‐rust-­‐winkels-­‐uit-­‐tablets         ©  Shopping  2020   65  
  66. 66. References   These  references  are  unsorted     Social  media  en  de  groei  van  e-­‐commerce.  hap://www.dutchcowboys.nl/socialmedia/28377     On-­‐demand  markeJng.  hap://www.mckinsey.com/insights/markeJng_sales/the_coming_era_of_on-­‐demand_markeJng     Karl  Lagerfeld  concept  store.  hap://www.emerce.nl/wire/karl-­‐lagerfeld-­‐creert-­‐samen-­‐emakina-­‐rijke-­‐digitale-­‐beleving-­‐nieuwe-­‐concept-­‐store     Zoekmachine  voor  fysieke  winkels.  hap://www.emerce.nl/nieuws/amsterdam-­‐heew-­‐zoekmachine-­‐producten-­‐fysieke-­‐winkels     Amerikaanse  winkels  haken  af  met  f-­‐commerce.  hap://www.emerce.nl/nieuws/amerikaanse-­‐retailers-­‐haken-­‐af-­‐facebookcommerce     De  haken  en  ogen  van  same  day  delivery.  hap://www.emerce.nl/achtergrond/haken-­‐ogen-­‐sameday-­‐delivery     Snelle  mobiele  sites  belangrijk  voor  online  shoppers.  hap://www.emerce.nl/achtergrond/snelle-­‐mobiele-­‐site-­‐belangrijk-­‐online-­‐shoppers     Face  recogniJon  to  spot  vips  in  stores.   hap://www.npr.org/blogs/alltechconsidered/2013/07/21/203273764/high-­‐end-­‐stores-­‐use-­‐facial-­‐recogniJon-­‐tools-­‐to-­‐spot-­‐vips     Bijenkorf  en  m-­‐commerce.  hap://www.emerce.nl/cases/hoe-­‐bijenkorf-­‐succesvol-­‐pioniert-­‐mcommerce     bol.com  opent  shopping  wall  in  Rdam  CS.  hap://www.twinklemagazine.nl/nieuws/2013/07/bol.com-­‐opent-­‐virtuele-­‐vakanJewinkel-­‐op-­‐roaerdam-­‐cs/index.xml     EmoJes  zijn  de  nieuwe  cookies.  hap://www.emerce.nl/nieuws/affecJve-­‐compuJng-­‐volgende-­‐stap-­‐online-­‐markeJng     Nieuwe  generaJe  bewegende  schermen.  hap://www.nu.nl/gadgets/3409284/nieuwe-­‐generaJe-­‐bewegende-­‐schermen-­‐gepresenteerd.html     Moto  X  personalisaJe.  hap://www.motorola.com/us/consumers/Moto-­‐X/moto-­‐x,en_US,pg.html     Nederlander  wil  zelfscankassa.  hap://www.emerce.nl/nieuws/nederlander-­‐vooral-­‐zelfscankassa     Concept  store  for  social  media  generaJon.  hap://www.psp.com/2013/04/social-­‐media-­‐department-­‐store.html     One  product,  many  sites.  hap://www.internetevoluJon.com/author.asp?secJon_id=838&doc_id=247891     MyOrder.  hap://finno.wordpress.com/2013/02/18/met-­‐secondscreen-­‐zet-­‐rabobanks-­‐myorder-­‐serieuze-­‐stappen-­‐in-­‐mobiel-­‐betalen-­‐in-­‐de-­‐retail/     Rethink  mobile  retail.  hap://www.fastcodesign.com/1671987/fresh-­‐from-­‐ted-­‐a-­‐mind-­‐blowing-­‐app-­‐that-­‐could-­‐remake-­‐mobile-­‐retail     Reimagine  stages  of  retail.  hap://radar.oreilly.com/2013/03/stages-­‐of-­‐retail-­‐showrooming-­‐baale-­‐5-­‐shopping-­‐fee-­‐ebay-­‐yerdle.html     Understanding  stages  of  retail.  hap://blogs.hbr.org/cs/2013/03/understanding_the_stages_of_retail.html     Schermen  future  movie.  hap://www.youtube.com/watch?v=jZkHpNnXLB0     Walmart  mobile  check-­‐out.  hap://allthingsd.com/20130320/walmart-­‐expanding-­‐iphone-­‐checkout-­‐system-­‐to-­‐more-­‐stores-­‐and-­‐android/     Kinect  in  shopping  malls.  hap://readwrite.com/2013/03/16/microsow-­‐new-­‐kinect-­‐enhancements-­‐go-­‐to-­‐the-­‐mall     RealJme  locaJon  awareness.  hap://www.kurzweilai.net/first-­‐google-­‐glass-­‐use-­‐for-­‐real-­‐Jme-­‐focus-­‐of-­‐mulJple-­‐viewers     EmpatheJc  algorithms.  hap://feedproxy.google.com/~r/Techcrunch/~3/HUGQw-­‐H9v0U/     Sharing  economy,  new  way  of  living.  hap://gu.com/p/3hm65/tw     VibraJng  windows  in  trains  as  touchpoint.  hap://mashable.com/2013/07/04/vibraJng-­‐train-­‐window-­‐ads/     Contact  lens  compuJng.  hap://www.fastcompany.com/3015060/heres-­‐what-­‐brick-­‐and-­‐mortar-­‐stores-­‐see-­‐when-­‐they-­‐track-­‐you     EsJmote  beacons  hap://esJmote.com/     Brick-­‐and-­‐mortar  tracking  hap://www.fastcompany.com/3015060/heres-­‐what-­‐brick-­‐and-­‐mortar-­‐stores-­‐see-­‐when-­‐they-­‐track-­‐you     ©  Shopping  2020   66  
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