Facebook Marketing Event 2013 invited Iskander Smit to talk on the relation of Big Data & Social and what to do with it. Of course also on Facebook.
The presentation was on June 11, 2013 in Mediaplaza Utrecht.
Transcript of "Facebook marketing event - Iskander Smit"
June 11, 2013 Iskander Smit, http://about.me/iskandrBig Data & Social MediaFacebook Marketing Event 2013http://vimeo.com/12187317
June 11, 2013Strategy director & managing labs.info.nlmember council Internet of Thingsthinking online services since 1994
June 11, 2013Info.nl§ internet agency since 1994§ connecting the dots for brands that value the power of online§ digital strategy, digital services, digital marketing, labs§ networked agency with full-service core§ partnership for social marketing with 77Agency§ that is one of the 13 Facebook sPMD§ social services: strategy, ux, apps, media, e-commerce management§ clients amongst others: BVA Auctions, Greenwheels, bol.com, ABN Amro
June 11, 2013Sources of data§ Online behaviour. From search to browsing§ Social. Facebook likes, youtube shares, linkedin connections, etc. etc.§ E-mail. Google gmail§ Internet of things. Just starting§ Quantiﬁed self
June 11, 2013Steps in a datastrategy1. Start with collecting data that is running through your systems2. Appoint a special data team with several diﬀerent roles3. Look for the connections between the data streams4. Develop a data vision5. Make a plan, a strategy to execute6. Learn & launch all the time
June 11, 2013Big data for intelligence =story based data design
June 11, 2013Combine sources toon-the-ﬂy user proﬁles
June 11, 2013So to end some attention points§ Go for the delta in data§ Mix moment and insight§ Be humble§ Create serendipity§ Learn and tune§ Combine sources§ Build internal support§ Start!
June 11, 2013The value of big data is in the(personal) services you create
June 11, 2013Thanks!Iskander Smithttp://firstname.lastname@example.org+31624532388@iskandr