June 6, 2013 …FacebookKennissessie
June 6, 2013Info.nl – Full service onlinebureauConnecting the dots
June 6, 2013Info.nl verbindt al 19 jaar merken met mensen
June 6, 2013Klanten beoordelen ons alsbeste inhoudelijke bureauAl 4 jaar nummer 1 in de Emerce Top 100
June 6, 201370 ervaren specialistenFlexibel, efficiënt en effectief
June 6, 2013Omzetten van uw doelstellingenin online resultaatZorgen voor conversiegerichteuser experience bij alle kanalen...
June 6, 2013Full service digital agency
June 6, 2013Amsterdams bureau met internationaal netwerkPartners & joint ventures in Sofia,Milan, Rome, Londen, Madrid, Rig...
June 6, 2013CATRIONA PATONFACEBOOK STRATEGISTLORENZO PIREDDUTECHNICAL LEADFLORIS HONÉECREATIVE LEADDEVELOPMENTTEAMDESIGNTE...
June 6, 2013Info.nl / social marketing is een samenwerking tussen Info.nl en 77 Agency.77 Agency heeft recentelijk van Fac...
June 6, 2013Advantages:•  Priority product and business support fromFacebook•  Access to alpha and beta product trials•  I...
June 6, 2013ABN AmroFacebook StrategyLearnings and Next StepsIntroductionFacebook in the NetherlandsMobile usageThinking a...
June 6, 2013
June 6, 2013•  45.4% of the Netherland’s online population has a Facebook account•  The fastest-growing age segment is 55+...
June 6, 2013million mobilemonthly active users543YOY mobileMAU growth67%
June 6, 2013
June 6, 2013Think about objectives…CommunitybuildingLeadgenerationCRMTrafficMediaExposureBrandingOn & offlinesales
June 6, 2013Baby•  brand new•  finding it’s voice•  needs someoneto look after it tohelp it growChild•  Constantly learning...
June 6, 2013Facebook: Brands’ social toolkitWhat’s available to reach your business goals
June 6, 2013Facebook tools for brands§  Facebook PageContent StrategyCustomer ServiceGlobal PagesBrandingCustomer Feedbac...
June 6, 2013§  App installs§  Native version of your Facebook app§  Facebook app version enabled formobile browsers§  ...
June 6, 2013§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Developme...
June 6, 2013§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Developme...
June 6, 2013§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Developme...
June 6, 2013§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Developme...
June 6, 2013What are your most important goals for Facebook, and forsocial media overall?Which social media tools are you ...
June 6, 2013Facebook tools for brands§  Facebook PageContent StrategyCustomer ServiceGlobal PagesBrandingCustomer Feedbac...
June 6, 2013Get in touch:Nicole Diphoorn – Nicole@info.nlDanne van der Linden – Danne@info.nlFind our more about us:www.in...
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Facebook Interactive Session - Catriona Paton

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Thursday June 6 we organized another Facebook LAB with interactive part. Our guest presentators were Sander Nubée and Lex Dekkers ABN Amro this time. In this presentation Catriona Paton updated us on the latest Facebook developments

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Facebook Interactive Session - Catriona Paton

  1. 1. June 6, 2013 …FacebookKennissessie
  2. 2. June 6, 2013Info.nl – Full service onlinebureauConnecting the dots
  3. 3. June 6, 2013Info.nl verbindt al 19 jaar merken met mensen
  4. 4. June 6, 2013Klanten beoordelen ons alsbeste inhoudelijke bureauAl 4 jaar nummer 1 in de Emerce Top 100
  5. 5. June 6, 201370 ervaren specialistenFlexibel, efficiënt en effectief
  6. 6. June 6, 2013Omzetten van uw doelstellingenin online resultaatZorgen voor conversiegerichteuser experience bij alle kanalenOntwerpen en ontwikkelen vanmobiele sites en appsRealiseren van hoogwaardigeapplicaties en systeemintegratieZorgen dat uw online platform24/7 goed en veilig werktEffectief inzetten van social mediavoor uw business en merkContinu optimaliseren vanuw online businessGebruikmaken van onze onlinekennis en ervaring bij u op locatiePlatform voor experiment eninnovatie
  7. 7. June 6, 2013Full service digital agency
  8. 8. June 6, 2013Amsterdams bureau met internationaal netwerkPartners & joint ventures in Sofia,Milan, Rome, Londen, Madrid, RigaSofiaLondenRigaMilanRomeMadrid
  9. 9. June 6, 2013CATRIONA PATONFACEBOOK STRATEGISTLORENZO PIREDDUTECHNICAL LEADFLORIS HONÉECREATIVE LEADDEVELOPMENTTEAMDESIGNTEAMNICOLE DIPHOORNDANNE VAN DER LINDENACCOUNT TEAM
  10. 10. June 6, 2013Info.nl / social marketing is een samenwerking tussen Info.nl en 77 Agency.77 Agency heeft recentelijk van Facebook de status van Strategic Preferred Marketing Developerontvangen.mobileux designInfo.nl/Social Marketingmanagedservicesdevelopment
  11. 11. June 6, 2013Advantages:•  Priority product and business support fromFacebook•  Access to alpha and beta product trials•  Improved turn-around times for ads review andtechnical issues•  Product planning sessions and co-development ofproduct go-to-market strategy•  Improved access to Facebook product andengineering teams•  In-depth trainings on Facebook products tailoredto the SPMDs needs and market focus•  Marketing assets which will clearly designate thecompany as a Strategic PMD
  12. 12. June 6, 2013ABN AmroFacebook StrategyLearnings and Next StepsIntroductionFacebook in the NetherlandsMobile usageThinking about your Facebook goalsFacebook Brand ToolkitThe basic toolsNew additions to the toolkitHow to use the toolkit to reach your business goalsInteractive Q&A
  13. 13. June 6, 2013
  14. 14. June 6, 2013•  45.4% of the Netherland’s online population has a Facebook account•  The fastest-growing age segment is 55+, up 11% in the last 6 months•  Facebook users aged 18+ represent 89.2% of overall users, which is growing•  86% of the online population used mobiles to go online in 2012 (Statistics Nederland)
  15. 15. June 6, 2013million mobilemonthly active users543YOY mobileMAU growth67%
  16. 16. June 6, 2013
  17. 17. June 6, 2013Think about objectives…CommunitybuildingLeadgenerationCRMTrafficMediaExposureBrandingOn & offlinesales
  18. 18. June 6, 2013Baby•  brand new•  finding it’s voice•  needs someoneto look after it tohelp it growChild•  Constantly learningand growingTeenager•  Gaining as many newfriends as possible!•  Transitioning tomaturityAdult•  Focus on long-termgood qualityrelationships•  Mutual partnership
  19. 19. June 6, 2013Facebook: Brands’ social toolkitWhat’s available to reach your business goals
  20. 20. June 6, 2013Facebook tools for brands§  Facebook PageContent StrategyCustomer ServiceGlobal PagesBrandingCustomer FeedbackProduct DevelopmentTraffic Generation§  Ads‘Traditional’ adsPage Post adsDark Page Post adsApp use adsPage Like PostsCustom AudienceLookalikesMobile App DownloadFacebook ExchangeFacebook OffersMobile TargetingDesktop TargetingOffsite Tracking PixelFacebook Exchange§  ApplicationsShowcasing a productUser engagementAmplify viral effectProvide useful servicesCustomer serviceCRMConnection with usersExpressing brand valuesUser-generated contentCompetitionsIntegrate Website Functionality§  OfflineSocial MachinePush from other media, eg. Print, TV§  Website IntegrationOpen GraphSocial PluginsWeb-based app duplicate§  MobileApp installsNative version of your Facebook appFacebook app version enabled formobile browsers§  App installs§  Native version of your Facebook app§  Facebook app version enabled formobile browsers§  Social Machine§  Push from other media, eg. Print,TV§  Open Graph§  Social Plugins§  Web-based app duplicate§  Facebook Exchange§  ‘Traditional’ ads§  Page Post ads§  Dark Page Post ads§  App use ads§  Page Like Posts§  Custom Audience§  Lookalikes§  Mobile App Download§  Facebook Exchange§  Facebook Offers§  Mobile Targeting§  Desktop targeting§  Showcasing a product§  User engagement§  Amplify viral effect§  Provide useful services§  Customer service§  CRM§  Connection with users§  Expressing brand values§  User-generated content§  Competitions§  Integrate WebsiteFunctionality§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Development§  Traffic DrivingFacebookPageApplications AdsWebsiteIntegrationOfflineMobile
  21. 21. June 6, 2013§  App installs§  Native version of your Facebook app§  Facebook app version enabled formobile browsers§  Social Machine§  Push from other media, eg. Print,TV§  Open Graph§  Social Plugins§  Web-based app duplicate§  Facebook Exchange§  ‘Traditional’ ads§  Page Post ads§  Dark Page Post ads§  App use ads§  Page Like Posts§  Custom Audience§  Lookalikes§  Mobile App Download§  Facebook Exchange§  Facebook Offers§  Mobile Targeting§  Desktop targeting§  Showcasing a product§  User engagement§  Amplify viral effect§  Provide useful services§  Customer service§  CRM§  Connection with users§  Expressing brand values§  User-generated content§  Competitions§  Integrate WebsiteFunctionality§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Development§  Traffic DrivingGlobal PagesFacebook OffersFacebook ExchangeSocial MachineOffsite TrackingPixelFacebookPageApplications AdsWebsiteIntegrationOfflineMobileCustom AudienceLookalikesFacebook ExchangeMobile AppInstall Ads
  22. 22. June 6, 2013§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Development§  Traffic Driving§  ‘Traditional’ ads§  Page Post ads§  Dark Page Post ads§  App use ads§  Page Like Posts§  Custom Audience§  Lookalikes§  Mobile App Download§  Facebook Exchange§  Facebook Offers§  Mobile Targeting§  Desktop targeting§  Showcasing a product§  User engagement§  Amplify viral effect§  Provide useful services§  Customer service§  CRM§  Connection with users§  Expressing brand values§  User-generated content§  Competitions§  Integrate WebsiteFunctionality§  Social Machine§  Push from other media, eg. Print,TV§  Open Graph§  Social Plugins§  Web-based app duplicate§  Facebook Exchange§  App installs§  Native version of your Facebook app§  Facebook app version enabled formobile browsersTraffic DrivingAmplify viral effectCRMDark Page Post ads Web-based app duplicateFacebook ExchangeFacebookPageApplications AdsWebsiteIntegrationOfflineMobileContent strategyLookalikesCustom AudienceFacebook OffersOffsite TrackingPixelFacebook app versionenabled for mobile browsersShowcasing a product‘Traditional’ ads
  23. 23. June 6, 2013§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Development§  Traffic Driving§  ‘Traditional’ ads§  Page Post ads§  Dark Page Post ads§  App use ads§  Page Like Posts§  Custom Audience§  Lookalikes§  Mobile App Download§  Facebook Exchange§  Facebook Offers§  Mobile Targeting§  Desktop targeting§  Showcasing a product§  User engagement§  Amplify viral effect§  Provide useful services§  Customer service§  CRM§  Connection with users§  Expressing brand values§  User-generated content§  Competitions§  Integrate WebsiteFunctionality§  Social Machine§  Push from other media, eg. Print,TV§  Open Graph§  Social Plugins§  Web-based app duplicate§  Facebook Exchange§  App installs§  Native version of your Facebook app§  Facebook app version enabled formobile browsersContent strategyCustomer serviceProvide useful services‘Traditional’ adsPage Post adsLookalikesOpen GraphFacebook app versionenabled for mobile browsersSocial PluginsPush from other media,eg. Print, TVFacebookPageApplications AdsWebsiteIntegrationOfflineMobileCustom AudienceExpressing brand valuesAmplify viral effect
  24. 24. June 6, 2013§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Development§  Traffic Driving§  ‘Traditional’ ads§  Page Post ads§  Dark Page Post ads§  App use ads§  Page Like Posts§  Custom Audience§  Lookalikes§  Mobile App Download§  Facebook Exchange§  Facebook Offers§  Mobile Targeting§  Desktop targeting§  Showcasing a product§  User engagement§  Amplify viral effect§  Provide useful services§  Customer service§  CRM§  Connection with users§  Expressing brand values§  User-generated content§  Competitions§  Integrate WebsiteFunctionality§  Social Machine§  Push from other media, eg. Print,TV§  Open Graph§  Social Plugins§  Web-based app duplicate§  Facebook Exchange§  App installs§  Native version of your Facebook app§  Facebook app version enabled formobile browsersProduct developmentAmplify viral effectExpressing brand valuesMobile TargetingApp Installs by deviceFacebookPageApplications AdsWebsiteIntegrationOfflineMobile‘Traditional’ adsPage Post adsContent strategySocial PluginsMobile AppInstall AdsShowcasing a product
  25. 25. June 6, 2013§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Development§  Traffic Driving§  ‘Traditional’ ads§  Page Post ads§  Dark Page Post ads§  App use ads§  Page Like Posts§  Custom Audience§  Lookalikes§  Mobile App Download§  Facebook Exchange§  Facebook Offers§  Mobile Targeting§  Desktop targeting§  Showcasing a product§  User engagement§  Amplify viral effect§  Provide useful services§  Customer service§  CRM§  Connection with users§  Expressing brand values§  User-generated content§  Competitions§  Integrate WebsiteFunctionality§  Social Machine§  Push from other media, eg. Print,TV§  Open Graph§  Social Plugins§  Web-based app duplicate§  Facebook Exchange§  App installs§  Native version of your Facebook app§  Facebook app version enabled formobile browsersContent strategyBrandingShowcasing a productExpressing brand valuesUser engagementUser generated contentPage Like PostsDesktop TargetingSocial MachineOpen GraphFacebookPageApplications AdsWebsiteIntegrationOfflineMobileMobile TargetingFacebook app versionenabled for mobile browsersAmplify viral effect‘Traditional’ adsPage Post ads
  26. 26. June 6, 2013What are your most important goals for Facebook, and forsocial media overall?Which social media tools are you currently using?What have you learned from using social media up to now?What’s the next step for your brand on Facebook?How will your brand utilize Facebook effectively?
  27. 27. June 6, 2013Facebook tools for brands§  Facebook PageContent StrategyCustomer ServiceGlobal PagesBrandingCustomer FeedbackProduct DevelopmentTraffic Generation§  Ads‘Traditional’ adsPage Post adsDark Page Post adsApp use adsPage Like PostsCustom AudienceLookalikesMobile App DownloadFacebook ExchangeFacebook OffersMobile TargetingDesktop TargetingOffsite Tracking PixelFacebook Exchange§  ApplicationsShowcasing a productUser engagementAmplify viral effectProvide useful servicesCustomer serviceCRMConnection with usersExpressing brand valuesUser-generated contentCompetitionsIntegrate Website Functionality§  OfflineSocial MachinePush from other media, eg. Print, TV§  Website IntegrationOpen GraphSocial PluginsWeb-based app duplicate§  MobileApp installsNative version of your Facebook appFacebook app version enabled formobile browsers§  App installs§  Native version of your Facebook app§  Facebook app version enabled formobile browsers§  Social Machine§  Push from other media, eg. Print,TV§  Open Graph§  Social Plugins§  Web-based app duplicate§  Facebook Exchange§  ‘Traditional’ ads§  Page Post ads§  Dark Page Post ads§  App use ads§  Page Like Posts§  Custom Audience§  Lookalikes§  Mobile App Download§  Facebook Exchange§  Facebook Offers§  Mobile Targeting§  Desktop targeting§  Showcasing a product§  User engagement§  Amplify viral effect§  Provide useful services§  Customer service§  CRM§  Connection with users§  Expressing brand values§  User-generated content§  Competitions§  Integrate WebsiteFunctionality§  Content Strategy§  Customer Service§  Global Pages§  Branding§  Customer Feedback§  Product Development§  Traffic DrivingFacebookPageApplications AdsWebsiteIntegrationOfflineMobile
  28. 28. June 6, 2013Get in touch:Nicole Diphoorn – Nicole@info.nlDanne van der Linden – Danne@info.nlFind our more about us:www.info.nl/socialmarketingwww.77agency.com

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