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Club of Amsterdam - Future of Services - Iskander Smit
 

Club of Amsterdam - Future of Services - Iskander Smit

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    Club of Amsterdam - Future of Services - Iskander Smit Club of Amsterdam - Future of Services - Iskander Smit Presentation Transcript

    • the  future  of  online  services Iskander  Smit,  info.nl   Club  of  Amsterdam,  February  17,  2011h"p://vimeo.com/12187317
    • designing  to  force  choice  in  a  world  of  augmented  service  experiences
    • the  context  of  our  life  is  an  online  ecosystem
    • Stephen  ElopThe  ba"le  of  devices  has  now  become  a  war  of  ecosystems.
    • the  future  is  for  impulsed-­‐shaped  services
    • Kevin  KellyThe  increase  of  diversity.  Services  adapt  to  the  context  of  that  one  person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
    • h"p://gravity.com
    • Jesse  SchellWe  need  to  learn  our  children  to  be  curious.  Not  to  know  the  world. Texthttp://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
    • sharing  as  default war  of  a"enPon augmented  knowledgeera  of  curiosity instant  customizaPon viral  is  a  posiPve  thing social  living all  devices  are  sensors
    • Tim  O’ReillyDevices  will  all  have  sensors.  In  the  end  it  is  about  the  services  you  create  using  these  sensors.
    • growing  into  web  of  impulsespagerank network  effect conversaPons big  data
    •  all  about  big  data
    • Kevin  SlavinWe  live  in  a  world  that  is  more  and  more  shaped  by  the  algorithms.We  get  disconnected  with  this  new  algo  world.http://livestre.am/Bvlh
    • so...We  are  living  are  life  in  online  ecosystemsWhere  big  data  and  algorithms  creaPng  conPnuous  profiles  The  profiles  will  be  used  to  shape  the  services  to  match  our  future  needs  
    • Paradox  of  an  augmented  enhanced  life
    • the  dark  side  of  usability 24
    • Hannah  DonovanMake  magic  by  mixing  the  right  amount  of  expected  and  unexpected  experiences.h"p://www.slideshare.net/hannahdonovan/interface-­‐magic
    • recognized   intermediate client behavior  data     user PC   portal   e-­‐mail   experience  connect social  graph social   webTV banner log  on   account  data  digireader   mobile   tablet   ... ERP/CRM  data   profile   context   service   data  
    • play recognized   your client behavior  data     user PC   portal   e-­‐mail   experience  connect social  graph social   webTV banner log  on   account  data  digireader   mobile   tablet   ... ERP/CRM  data   profile   context   service   data  
    • Tom  ArmitageBending  the  rules  is  essenPal  for  play.People  and  rules  together  make  the  system.h"p://vimeo.com/19242995
    • so:  we  will  design  for  choices on  spotspot  on advice choices profile shareable behavior knowledgevaluable instant
    •  check  in/check  out  systems
    • play  money € ...
    • in  the  age  of  curiosity
    • in  the  age  of  curiositydata  and  algorithms  will  shape  services  around  you
    • in  the  age  of  curiositydata  and  algorithms  will  shape  services  around  youand  will  we  use  play  to  design  behavior  to  let  the  system  flow  
    • thanks!h"p://about.me/iskandrinfo.nl making  online  ecosystems http://www.youtube.com/watch?v=2lXh2n0aPyw