ClickNL inspiratie event Iskander Smit


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Presentation 'Shopping in the internet of everything' as part of the break-out session on the Future of Retail. Part of conference ClickNL inspiratie event 2013, November 27, in Rotterdam.

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ClickNL inspiratie event Iskander Smit

  1. 1. Shopping in the internet of everything ClickNL Inspiration Event November 27, 2013 Iskander Smit
  2. 2. November 27, 2013
  3. 3. November 27, 2013
  4. 4. November 27, 2013
  5. 5. November 27, 2013
  6. 6. People Services November 27, 2013 Things
  7. 7. Connecting create new experiences November 27, 2013
  8. 8. Data intelligence is de new online value pagerank pagerank network+effect network effect November 27, 2013 conversa0ons conversations big+data intelligence
  9. 9. November 27, 2013
  10. 10. From search to relevant agent Google Now November 27, 2013
  11. 11. Making systems based on situations Driftwood presentation Tom Armitage November 27, 2013
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  13. 13. November 27, 2013
  14. 14. Data Driven Commerce Platforms Sophisticated information systems can enable any organization to dynamically respond to changes in the marketplace, develop better tools for customers and staff and add efficiencies into the shopping experience. Networked Purchase Path Key points where a forward thinking retailer or brand can effectively employ data, connected technologies and human service to meet the shopper where they are and anticipate where they will go next, enabling better interactions at every stage of the sale. PSFK presents the Future of Retail 2014 November 27, 2013
  15. 15. 1. ubiquitous touchpoints 2. retail in the cloud 3. hyper personalisation 4. hybrid shopping 5. curated & social interactions 6. fluid customer journeys November 27, 2013
  16. 16. The store is everywhere Ubiquitous touchpoints November 27, 2013
  17. 17. Bluetooth LTE will drive new interactions retail in the cloud November 27, 2013 Estimote
  18. 18. New size models will appear hyper personalization November 27, 2013 3D measure systems
  19. 19. Mixing digital convenience with true experiences curated experiences November 27, 2013 Landmarkt
  20. 20. Handsfree shopping fluid customer journeys November 27, 2013 iTunes check-out in Apple store
  21. 21. SHOPPER BEHAVIOR What we think about the Shopper in 2020  which  is  more  or  less  “sure”  … The  consumer  will  be  … Completely Omnichannel Shopping behavior becomes a fusion of online and offline shopping mixed with social media interaction, being continuously mobile and demanding localization of offering. More privacy aware Consumers will become more aware of the value of their personal data. The younger generations will be willing to increasingly share personal data as long as the organization is trusted and value is provided. Extremely technology savvy Infobesitas Consumers are adapting new technologies faster than ever before. Technologies need to add direct value, give a feeling of being in control and must be easy to use. Power shifts from the supply to the demand side. Not retailers but consumers determine shopping propositions. The consumer will be suffering from stress of choice Having access 24/7 to unlimited products and services will lead to an increased need for  guidance,  advise  and  “just  decide  for  me”   service. Consumers do not want a long tail assortment but the right product, at the right time, personalized to their needs. Photos: iStock & MyBusinessVisual © Shopping 2020 November 27, 2013 26
  22. 22. embrace data peer-2-peer products self organisation November 27, 2013 delegated to companies reject data embracing locality optimized consumption curated experiences
  23. 23. The future of the the retailer is a choice to become a platform or community November 27, 2013
  24. 24. Thanks! Iskander Smit @iskandr November 27, 2013
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