Shopping2020
& digital future of retail
June 5, 2014
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-...
16 retail organisations
460 experts
19 research topics
32%
31%
22%
10%
3% 15%
10%
33%
21%
9%
5%
3%4%
Laptop Desktop Tablet
Smartphone Interactive/Internet television Glasses (e....
a future inhabited by people
for whom the words “offline”, “online”
and “mobile” have become irrelevant
source:http://www....
six trends
trend 1
Hyper personalisation of all
trend 1
Hyper personalisation of all
Image: placed.com
trend 2
Real experiences
balancing a data-driven world
trend 2
Real experiences
balancing a data-driven world
trend 3
Hybrid shopping as default
h"p://www.youtube.com/watch?v=3CSXOWKSG98
trend 4
Non-lineair customer journeys
trend 5
Retail will be in the cloud
http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg
trend 5
Retail will be in the cloud
estimote.com
trend 6
The store is everywhere
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
labs.info.nl, Jules Holleboom, 2014
product as platform
labs.info.nl, Jules Holleboom, 2014
Become an API
Focus on data
Think beyond your own store
Make open relations
Build an community
Value customer relations
Be an expert
Use platforms for transactions
The digital future of retail.
It is all about platforms and
communities.
!
Retail as media.
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ACI Digital future of retail - intro Iskander Smit

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We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.

Presentation and panel took place at the office of info.nl at June 5, 2014.

Published in: Retail, Design, Business

ACI Digital future of retail - intro Iskander Smit

  1. 1. Shopping2020 & digital future of retail June 5, 2014 Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
  2. 2. 16 retail organisations 460 experts 19 research topics
  3. 3. 32% 31% 22% 10% 3% 15% 10% 33% 21% 9% 5% 3%4% Laptop Desktop Tablet Smartphone Interactive/Internet television Glasses (e.g. Google Glasses) Smart watches Other devices Total market: devices used in the future to make online purchases (expert forecast) Distribution of online purchase channels (%) 2013 2020 70% online shopping = mobile GFK research Shopping 2020, 2013
  4. 4. a future inhabited by people for whom the words “offline”, “online” and “mobile” have become irrelevant source:http://www.slideshare.net/yiibu/the-emerging-global-web
  5. 5. six trends
  6. 6. trend 1 Hyper personalisation of all
  7. 7. trend 1 Hyper personalisation of all Image: placed.com
  8. 8. trend 2 Real experiences balancing a data-driven world
  9. 9. trend 2 Real experiences balancing a data-driven world
  10. 10. trend 3 Hybrid shopping as default h"p://www.youtube.com/watch?v=3CSXOWKSG98
  11. 11. trend 4 Non-lineair customer journeys
  12. 12. trend 5 Retail will be in the cloud http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg
  13. 13. trend 5 Retail will be in the cloud estimote.com
  14. 14. trend 6 The store is everywhere Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
  15. 15. labs.info.nl, Jules Holleboom, 2014
  16. 16. product as platform labs.info.nl, Jules Holleboom, 2014
  17. 17. Become an API Focus on data Think beyond your own store Make open relations
  18. 18. Build an community Value customer relations Be an expert Use platforms for transactions
  19. 19. The digital future of retail. It is all about platforms and communities. ! Retail as media.
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