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20101202 gx connect2010_info_nlpathe_share

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  • 1. facebook  as  pla,orm  for  an  online  ecosystemGX  Connect  2010,  2  december  2010
  • 2. starring
  • 3. vision  of  info.nl Real=me  Company marke6ng  is  a  service  experience online   sustainable differen6a6on Exploding  Strategy be  there  where  the  user  is ecosystem distributed  Virtual  Warmtha  context  relevant  dialogue apps online   presence
  • 4. the  context  of  our  life  is  an  online  ecosystem
  • 5. The  Web  of  Documents  gave  us  the  page  rank
  • 6. With  the  Web  of  Data  we  start  to  produce  and  remix
  • 7. We  are  all  conversaBonalists  in  a  Web  of  People
  • 8. We  are  now  at  the  beginning  of  the  Web  of  Impulses
  • 9. Tim  O’ReillyDevices  will  all  have  sensors.  In  the  end  it  is  about  the  services  you  create  using  these  sensors.
  • 10.  check  in/check  out  systems
  • 11. conversion  funnels  start  everywherea:ractengageconvertretain
  • 12. connec6ng  to  legacy portal  server content customer repository LDAP profile ERP/   apps WCMS SSO  & shops ECMS security CRM
  • 13. the  challenge:  be  part  of  the  dialogue
  • 14. Mark  ZuckerbergCommuniBes  already  exist.  Instead,  think  about  how  you  can  help  that  community  do  what  it  wants  to  do.
  • 15. Over  550m  Ac6ve  Users  GloballyOver  169  million  users  in  Europe 2007 2008 2009 2010 Source:  Facebook  internal  data,  Nov  2010
  • 16. Top  Facebook  countries  in  Europe1. United  Kingdom          28m2. Turkey                                            23m3. France                                          19.5m4. Italy                                                    17.2m5. Germany                                  12.4m6. Spain                                                11.6m7. Sweden                                        3.8m8. Poland                                            3.7m9. Belgium                                      3.6m10.Netherlands                      3.1m Source:  Facebook  Internal  Data,  Nov  2010
  • 17. Over  3.13m  Ac6ve  users  in  Holland 2010 Source:  Facebook  internal  data,  November  2010 Note:  Ac6ve  users  are  registered  users  who  have  logged  on  to  Facebook  at  least  once  in  the  last  30  days
  • 18. Over  3.13m  Ac6ve  users  in  Holland 3.13+ 2008 2009 2010 Source:  Facebook  internal  data,  November  2010 Note:  Ac6ve  users  are  registered  users  who  have  logged  on  to  Facebook  at  least  once  in  the  last  30  days
  • 19. Facebook  Demographics  Holland Gender Age Source:  Total  ac6ve  audience  Facebook  internal  data  July  2010
  • 20. huge  engagement3.13m  monthly  ac=ve  users73%  of  users  come  back  every  week  44%  of  users  return  to  the  site  daily3.6  billion  monthly  page  views24%  penetra=on  of  the  online  popula=on91  average  number  of  friends872k  users  access  on  their  mobile  (28%)
  • 21. mapping  facebook?  
  • 22. mapping  facebook?  
  • 23. Social  ads Open  Graph Target  User News feed News feedPagesFacebook  pages ApplicaBons
  • 24.  instant  personalizaBon
  • 25. global  ecosystem900  mln  objects  that  people  connect  with30  billion  pieces  of  content  shared  monthly  550k  applica=ons  ac=vemore  than  1  mln  websites  integrated  with  pla,orm50%  of  comScore’s  global  top  100  sites  more  than  150  mln  people  engage  on  external  sites
  • 26. facebook  as  the  fuel  for  our  own  online  ecosystem
  • 27. keys  to  success  in  facebookan  acBve  and  open  wallgood  community  management  generates  fansapps  as  engineusing  the  viral  effect  of  the  social  ecosystem  acBvate  with  aYenBonsparks  the  engagement
  • 28.  facebook  ecosystem  of  Pathé
  • 29. 22  cinemas16  ciBes11  million  visitors#1  movie  website  in  Netherlands:  Pathe.nl
  • 30. 90%  of  movie  goers  does  orienta6on  online   (source:  Bioscoopmonitor)
  • 31.  Social?
  • 32. “Want  to  catch  a  movie  tonight?” “Let’s  go  see  the  new  Harry  PoYer”
  • 33. ovie!” Great  m“ got  to   u’ve   t!” “Yo k  it  ou ch ec “ Theexpe  3D   rienc “So   ama e  was   funn y!” zing ”
  • 34. ++
  • 35. Pathé  facebook  page
  • 36. insights  on  customers
  • 37. organic  growth  using  cut+paste  tools
  • 38. using  facebook  campaigns
  • 39. Pathé  –  Zaandam  Applica6on
  • 40. Pathé  –  Incep6on  Applica6on
  • 41. campaign:  interacBon:  viral
  • 42. fanpage:  fan  growth
  • 43. facebook  as  a  traffic  source
  • 44. responder  demographics
  • 45. next  steps:  Pathé.nl  social  integraBon
  • 46. next  steps:  Pathé.nl  social  integraBon
  • 47. from  page  to  applicaBon
  • 48. thanks!
  • 49. info.nl/socialmarkeBngWe  provide  professional  Social  Media  marke>ng  solu>ons  with  proven  results.Choose  one  of  our  clear  services:  facebook  startup,  facebook  ac6veTooling  for  extended  content  management  and  analy6cs:  All  in  1  socialTrack  record  includes  implementa6ons  for  Pathé,  GroenLinks,  Fiat,  John  Frieda,  All  Op6onsFirst  Dutch  Preferred  Development  Consultant  
  • 50. contactDaan  Bolderdaan@info.nl  020-­‐5309100

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