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Take a Strategic Approach to Maximize the Benefits of Green IT
An ad-hoc approach to Green IT is leaving money on the table for many organizations Organizations are recognizing the business benefits of Green IT. However,  for many organizations, this movement has been inconsistent, uncoordinated,  and at times unproductive.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Being Green” or “Sustainability” is measured by the carbon footprint [also referred to as greenhouse gas (GHG) emissions] associated with a company’s energy usage and assets. Electricity power stations are typically powered by fossil fuels, so there is an associated environmental impact that can be minimized through energy efficiency. Similarly, electricity is used when manufacturing equipment, so using less hardware (e.g. through consolidation) minimizes the environmental impact. Other IT-related contributors to carbon footprint include e-waste and printing supplies. Info-Tech Research Group
Executive Summary Info-Tech Research Group Definition: What is Green IT? ,[object Object],Why is Green IT important? ,[object Object],[object Object],What are some Green IT opportunities? ,[object Object],[object Object],[object Object],What is the state of Green IT today? ,[object Object],[object Object],How do I implement a successful Green IT program? ,[object Object],[object Object]
Learn from organizations that are already  on the path to sustainability Info-Tech Research Group Allens Arthur Robinson (Australia) ,[object Object],City of Ottawa (Canada) ,[object Object],City of Windsor (Canada) ,[object Object],Earth Rangers (Canada) ,[object Object],Matrix Solutions (US) ,[object Object],RS Investments (US) ,[object Object],Below is a summary of the case studies. Full details are in the Summary section.
1 What is the state of Green IT today? Examples of Green IT opportunities Summary Why is Green IT important? How do I implement a successful Green IT program? 1 5 4 2 ,[object Object],[object Object],[object Object],3 Next Section in Brief
Price volatility and the risk of power shortages make energy efficiency a critical business objective 0 Info-Tech Research Group Find out how much you’re paying now and then do the math. The savings from being energy efficient may be even more significant than you think. ,[object Object],“ “ Impact of a 21% increase on today’s  rates at different electricity loads  Rate per kWh 100 kW/h - cost per yr 70 kW/h – cost per yr Energy Savings $0.1022 $89,587 $62,711 $26,876 $0.1237 $108,433 $75,903 $32,530 As businesses continue to consume more power, utilities are struggling to keep up with the demand. Increasing your organization’s energy efficiency lowers the risk of being short on power and lessens the impact of price increases.
A coordinated US federal and state approach is lacking, but environmental regulations are growing in individual states Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In the US, what is voluntary today for many states may become mandatory tomorrow. EU regulations are an example of what may be coming down the pipe.
Organizations implementing a sustainability program will also benefit from intangible benefits that impact the bottom line Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the state of Green IT today? Why is Green IT important? Summary Examples of Green IT opportunities How do I implement a successful Green IT program? 1 2 5 4 1 ,[object Object],[object Object],[object Object],3 Next Section in Brief
Whether the organization is large or small, you can find Green IT opportunities right in your backyard Info-Tech Research Group ,[object Object],“ “ Low Cost or Non-Green Benefits That Help the Business Case Requires Light Renovation or Significant Upfront Cost Requires Heavy Renovation or Building New ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summarized below is a wide range of opportunities. This section will describe each in more detail.
Increase the energy efficiency of the existing cooling system  by optimizing air flow Info-Tech Research Group A cool aisle/hot aisle layout provides more effective cooling by preventing the mixing of hot and cold air.  Cooling strategies vary based on the power being used per server rack. Power per Rack (kW) Appropriate Cooling Strategies Based on Power per Rack 0 to 5 Vent rack exhausts. Install closed cabinets and blanks to prevent recirculation. 5 to 10 More than 2 perforated tiles needed per rack. Consider  spot cooling  (i.e. portable air-conditioning that can be placed where it’s needed most). 10 to 15 Cool aisle/hot aisle layout with fully ducted exhaust into hot aisle to prevent recirculation. 15 to 20 Consider in-row cooling or liquid cooling racks. According to Pacific Gas and Electric (PG&E), proper airflow management can increase the cooling capacity of a CRAC system by 50% or more.
Leverage airside economizers & precision cooling to  minimize cooling power requirements Info-Tech Research Group Case Study: Earth Rangers  Earth Rangers reduced both cooling and heating energy usage by 90% through a combination of Earth Tubes (to pre-cool air in the summer and pre-warm air in the winter), Radiating Tubes embedded in the building walls at the time of construction, and an Airside Economizer.  Data center uses 2.4 kW/h;  the HVAC uses 5.6 kW/h. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],As long as annual temperatures average under 72 ºF (22 ºC ), you can leverage seasonal or overnight free cooling. You don’t need to be in an excessively cold climate. (“Free cooling” refers to leveraging outside conditions, e.g. using airside economizers or Earth Tubes.) Airside economizers are mandatory in California because of their effectiveness at improving CRAC efficiency. Info-Tech Insight
Accelerate server virtualization & consolidation  to maximize energy savings sooner 0 Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],49 Servers 7 Servers +157% Based on a 7:1 virtual to standalone server ratio, using blade technology. Includes power and cooling for servers, storage, and associated equipment (e.g. UPSs). Source: Info-Tech Research Group Example Power Usage by Virtual vs. Standalone Servers  Standalone Virtualized Case Study: Matrix Solutions The company invested in a solid WAN to support a centralized data center, lowering energy usage. To reduce demand for additional storage devices, it is using an image management system to detect and prevent data duplication, and it is hiring a records management specialist to apply document retention strategies aimed at ensuring legacy data is removed from live storage devices. You are deferring energy savings if you continue to gradually virtualize and consolidate as part of your hardware refresh cycle.
Purchasing servers with an Energy Star rating is a good start, but there is more that you can do Info-Tech Research Group Ensure that the BIOS settings are configured to take advantage of power management capabilities. Otherwise, the power management settings in the control panel are ignored. Energy Star Ratings ,[object Object],Power Management ,[object Object],[object Object],Allocate Standby Power Based on Criticality ,[object Object],[object Object],Utilize power management features and allocate standby power based on criticality to further reduce energy consumption. Info-Tech Insight
Extend power saving & carbon footprint reduction strategies to PCs & laptops Info-Tech Research Group ,[object Object],“ “ Desktop Virtualization ,[object Object],[object Object],Power Management ,[object Object],[object Object],Phantom Power ,[object Object],Optimize the Refresh Lifecycle ,[object Object],Virtualization and power management at the desktop level also greatly reduces power consumption. Below are a few options to reduce energy usage.
Consolidate printing and improve end-user printing habits to save on energy costs & printing supplies Info-Tech Research Group For more details, refer to  Info-Tech’s solution set,  Reduce Costs through Printer Consolidation . Case Study:  City of Ottawa  Ottawa reduced its annual printing budget by $500,000 by switching to multi-functional devices and green printer defaults (double-sided and econo-mode). “ “ Incorporate document scanning into your workflow so that paper documents flowing into the enterprise are changed into electronic format rather than photocopied. A side benefit is it’s much easier to share and search the information electronically. Multi-Functional Devices ,[object Object],[object Object],Network Printing ,[object Object],[object Object],End-User Printing Habits ,[object Object],[object Object],Despite the cost savings, printer consolidation/reduction is an initiative that often does not take place because of end-user resistance. Educate staff on the energy savings and environmental benefits to help gain buy-in.  Info-Tech Insight
Augment existing power with renewable energy sources to bridge power gaps Info-Tech Research Group Solar Power  In the US, solar power has been used to bridge power gaps. Solar power is currently more costly than grid electricity and requires a lot of space, so it’s not yet practical as a primary energy source, although at least one data center,  AISO , has proven it can be done on a small scale (1500 sq. ft. facility). Wind Power  In 2009,  Other World Computing  (OWC) became the first US data center powered entirely by an onsite wind turbine. In addition, many utility companies in North America and worldwide are using wind power as part of their energy source. Geothermal  Power Earth Rangers in Canada uses geothermal power as well as solar power to meet part of its energy requirements. Another example is the  Reno Technology Park project  which includes plans for onsite power generation from renewable energy sources. Specifically, 20 MW of geothermal power, 100 MW of wind power, and 20 MW of solar power. Smart Grid Smart Grid  goals include integrating renewable energy sources into the national power grid as well as using modern technology to improve reliability (through better management of power demand and outages) and overall energy efficiency. At present, renewable energy is viable primarily as a means to bridge power gaps. For example, 100 square feet of solar panels might generate only 10kWh per day in a typical US or European climate. However, below are examples of how far renewable energy can be scaled.
Explore alternatives to standard UPS technology that continually consumes energy even when not in use Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],For more details, refer to Info-Tech’s “ Active Power CleanSource: Flywheel Technology for Ride-Through UPS .”   Efficiency  (at 75% of load or greater) Footprint   (based on 600 kVA UPS) Operating Expenses  (based on 10 MW deployment over 20 years) Carbon Footprint  Active Power Flywheel UPS  Up to 98% 89 sq. ft. $11.6 Million 50,000 tons CO 2 Conventional UPS & Battery  Up to 92% 190 sq. ft. $39.3 Million 175,000 tons CO 2 Flywheel-based UPS systems store kinetic energy by constantly spinning a compact flywheel in a low friction environment. Provides short-term bridging power until utility power is restored or a generator starts.
Widely accepted “clean agent” fire suppression systems are not clean; they are chemically-based and may be toxic % Info-Tech Research Group 12% 21% 16% For more details, refer to Info-Tech’s “ FirePASS: The Next Revolution in Fire Prevention and Suppression? ” How does it work?  FirePASS   maintains an oxygen-reduced atmosphere (hypoxic) in the data center, but still breathable – similar to the level of oxygen when flying in a commercial airplane. The reduced oxygen helps prevent fires. If a fire still ignites, the oxygen level is further reduced to quickly suppress the fire. A sprinkler system is mandatory, but can cause water damage, so some data centers seek additional fire protection to suppress fires before the sprinklers are activated. FirePASS provides a chemical-free alternative to chemical-based “clean agent” fire suppression systems, and it can function as a preventative. FirePASS System Clean Agent System Chemical free Chemical-based; may be toxic Fire prevention capability Reactive system – can only suppress fires, not prevent them Post-fire, no mess to clean up Post-fire, the chemical agent must be cleaned up
Optimize overall facility energy usage with building automation Info-Tech Research Group Case Study: Earth Rangers.  Building automation reduced overall facility energy usage by 90%. Lighting ,[object Object],[object Object],Temperature controls ,[object Object],[object Object],Variable Volume  Air-Handlers ,[object Object],[object Object],A building automation system (BAS) reduces energy usage by adjusting lighting and climate controls as needed to meet actual requirements, while taking into account outdoor conditions (e.g. the heat and light provided by a sunny day). A range of options are available, from basic features such as light sensors to sophisticated air handlers. Below is a sampling of options.
How do I implement a successful Green IT program? Examples of Green IT opportunities Summary What is the state of Green IT today? Why is Green IT important? 1 3 5 4 ,[object Object],[object Object],[object Object],2 Next Secti on in Brief
The recession led to tighter IT budgets, which has led to an overall decrease in Green IT initiatives 0 Info-Tech Research Group Source: Info-Tech Research Group N = 69 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More organizations are implementing or have implemented server virtualization in 2010 (as indicated by the green text), largely due to non-green drivers such as hardware cost savings. However, the implementation status of all other initiatives either stayed the same or decreased (brown text) compared to 2008.
Environmental stewardship has also decreased since 2008 0 Info-Tech Research Group 35% 49% 42% 33% 36% 50% ,[object Object],[object Object],[object Object],[object Object],Not only have Green IT projects been scaled back, but organizational commitment to the environment and sustainability has also decreased as organizations deal with the economic impact of the recession.
Organizations demonstrating a green commitment have continued to reap the benefits, despite difficult economic times 0 Info-Tech Research Group In 2010, the higher the green score, the greater the success. In 2008, “greenness” had no impact on success as shown by the flat line. Source: Info-Tech Research Group N = 86 2010 2008 In 2010, a much higher commitment to sustainability is necessary to get projects approved and achieve the same level of success as in 2008. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Commitment to sustainability, which includes clear environmental goals and tracking energy costs, is now much more important to make the business case for Green IT initiatives. Green IT Success Low High Organization’s Green Score Low High
Low interest in rebates reflects an ad-hoc approach that is leaving money on the table 2 Info-Tech Research Group 75% of green organizations viewed rebates as an important driver.  Source: Info-Tech N = 91 ,[object Object],[object Object],25% 75% Rebates are an Important Driver Lower Green Score Higher Green Score 47% 0% Rebates Exceeded Expectations Not Important Important Driver Source: Info-Tech  N = 23 47% of organizations that viewed rebates as an important driver obtained rebates that  exceeded expectations  – compared to 0% of those who felt rebates were not an important driver. It’s no surprise that decreasing energy costs is the main driver for Green IT. However, the low interest in utility rebates reflects the ad-hoc approach still practiced by many organizations, and they are missing out on opportunities.
The US & Canada are still lagging behind the rest of the world in overall environmental stewardship 0 Info-Tech Research Group ,[object Object],[object Object],[object Object],8% 16% 19% 22% 27% 30% 38% In North America, Green IT is still primarily about reducing costs, so US and Canadian organizations are behind other countries in factors such as defining clear environmental goals and reducing the environmental impact of suppliers.
Organizations are beginning to include vendors’ environmental practices in their assessment, but it’s not knock-out criteria 2 Info-Tech Research Group ,[object Object],[object Object],[object Object],37% 23% ,[object Object],“ “ While organizations may insist on purchasing energy-efficient equipment, they aren’t as firm when it comes to choosing vendors based on their environmental practices, but they are at least starting to ask the questions.
IT projects such as server virtualization are being recast as Green IT initiatives 1.0 Info-Tech Research Group Government IT departments are receiving political pressure to be green. Similarly, businesses are incorporating sustainability in their marketing efforts to appeal to their client base. In both cases, IT leaders are promoting not only the technical benefits but also the green benefits of IT initiatives. Examples of IT projects with non-green drivers that can be recast as Green IT initiatives Server Virtualization ,[object Object],[object Object],Desktop Virtualization ,[object Object],[object Object],Data Center Consolidation ,[object Object],[object Object]
What is the state of Green IT today? Examples of Green IT opportunities Summary How do I implement a successful Green IT program? Why is Green IT important? 1 4 5 4 3 ,[object Object],[object Object],[object Object],Next Section in Brief
Adopt a strategic approach to channel organizational efforts & drive maximum impact  Info-Tech Research Group Green IT is done by accident Don’t know current IT energy usage or costs Based on gut feel Green initiatives done in isolation Aims to save on energy costs in the short-term  Considered as a future option Rip and replace approach Offsetting Leadership Measuring Planning Staff Buy-In Vision Certification Ad-hoc Make sustainability a core business strategy to drive initiatives
Define clear sustainability goals to drive initiatives that not only help the environment, but also the bottom line 0 Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ “ “ “ Clear goals set at a leadership level drive organization-wide support for green initiatives and a strategic approach that maximizes savings as well as a reduction in environmental impact.
Start measuring energy usage now to fuel the business case and optimize your efforts U Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],Many rebate programs require that you identify energy usage before and after an initiative, so if you implement an initiative without first measuring, you may be throwing away money. ,[object Object],[object Object],[object Object],[object Object],Info-Tech Insight Energy measurement raises awareness of how much energy costs impact the bottom line, which fuels the business case for exploring Green IT initiatives and a strategic plan that will be more successful than an ad-hoc approach.
Measure both energy usage and carbon footprint with  Info-Tech’s  Energy & Carbon Calculator and Tracking Tool Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ “ Tracking carbon emissions is growing in importance as more countries begin exploring a carbon tax. The Info-Tech tool includes an estimate of your carbon emissions so you can begin tracking your carbon footprint as well as energy usage.
Leverage your measurement data to develop  a strategic plan to reduce energy usage Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ “ After you have identified energy efficiency at the asset level, use that information to identify which Green IT initiatives are most appropriate for your organization.
Find a synergy between top-down & bottom-up support to ensure cross-departmental cooperation Info-Tech Research Group ,[object Object],[object Object],Case Study: Allens Arthur Robinson  “ Footprint” is a strategic planning committee aimed at reducing the firm’s environmental impact. Through this collaborative model, the firm has been able to harvest new initiatives and develop an environment-friendly culture, to the point of even removing the light from the refrigerator – not for the energy savings, but as a reminder of their commitment to sustainability. Case Study: Matrix Solutions  The company established a committee dedicated to sound practices that reduce the environmental footprint within Matrix Solutions’ sphere of influence. They meet every first Thursday of the month to identify, promote, implement, and monitor environmentally prudent initiatives that stem from the company’s environmental goals and that coincide with current organizational goals.  A sustainability committee with senior and junior staff is an effective method for driving organization-wide support. Similarly, providing periodic updates on the strategy and the results of initiatives will maintain engagement.
Capitalize on public & private incentive programs to  ease the burden of adaptation Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Look to local/regional regulatory agencies and service providers first. There are likely programs in place to positively contribute to the bottom line.
Obtain third party certifications to qualify for rebates and promote your commitment to the environment Info-Tech Research Group Third-party audits are more common in the US and Canada where governments take an incentives approach to encouraging energy efficiency, whereas in the EU sustainability is implemented through legislation. Energy Efficiency Certificates ,[object Object],[object Object],LEED ,[object Object],[object Object],Energy Star Data Center Ratings ,[object Object],[object Object],Below are a sampling of available certifications. Check with your local utility to learn about available incentives and how to qualify.  Info-Tech Insight
As you climb the Green IT maturity scale, set a stretch goal of being 100% carbon neutral Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],Sustainability makes financial business sense. So does moving towards becoming carbon neutral when you consider the intangible benefits and the continued pressure on organizations to do more for the environment.
Constantly drive organizational reform by consistently revisiting and reevaluating sustainability goals  Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],Be aware of the environmental impact beyond the numbers. For example, using cloud resources is not a green initiative if the vendor lacks sound environmental practices.  Similarly, desktop virtualization utilizing old PCs as thin clients is counterproductive. Remember that success breeds complacency. Don’t treat sustainability as a project that starts and ends, but rather as an ongoing objective that is redeveloped based on new technologies and a goal of continuous improvement. Info-Tech Insight
What is the state of Green IT today? Examples of Green IT opportunities How do I implement a successful Green IT program? Summary Why is Green IT important? 1 5 4 3 ,[object Object],[object Object],[object Object],[object Object],2 Next Section in Brief
The State of Green IT Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Green IT Resources Info-Tech Research Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Allens Arthur Robinson – Green IT Initiatives  Info-Tech Research Group Number of IT staff: 58 Number of employees: 1500 Number of offices: 15 Green IT Initiatives Include: Carbon Auditing  ,[object Object],[object Object],Green Power  ,[object Object],Procurement Policy  ,[object Object],[object Object],Facilities ,[object Object],[object Object],[object Object],Allens Arthur Robinson is an international law firm with offices throughout Australia and Asia.
Case Study: Allens Arthur Robinson – Green IT Initiatives (continued)  Info-Tech Research Group Green IT Initiatives Continued: Server Virtualization  ,[object Object],Printing Consolidation and Reduction ,[object Object],[object Object],PC Lifecycle ,[object Object],Ongoing Staff Education  ,[object Object],[object Object],Technology Recycling ,[object Object],Food/Bottled Water  ,[object Object],[object Object]
Case Study: Allens Arthur Robinson – Drivers, Barriers, and Organizational Buy-In Info-Tech Research Group ,[object Object],[object Object],[object Object],“ “ Drivers ,[object Object],Barriers ,[object Object],Organizational Buy-In ,[object Object],[object Object],[object Object],[object Object]
Case Study: City of Ottawa – Green IT Initiatives  Info-Tech Research Group Number of IT staff: 290 Number of employees: 10,777 Number of offices: 317 Green IT Initiatives Include: Facilities ,[object Object],Server/Storage Consolidation ,[object Object],[object Object],Printing Consolidation and Reduction ,[object Object],[object Object],Other ,[object Object],[object Object],Capital of Canada, with a population of approximately 800,000.
Case Study: City of Ottawa – Drivers, Barriers, and  Organizational Buy-In Info-Tech Research Group ,[object Object],[object Object],“ “ Drivers ,[object Object],[object Object],[object Object],Barriers ,[object Object],Organizational Buy-In ,[object Object],[object Object],[object Object]
Case Study: City of Windsor – Green IT Initiatives  Info-Tech Research Group Number of IT staff: 62 Number of employees: 3000 Number of offices: 60 Green IT Initiatives Include: Facilities ,[object Object],[object Object],Server/Storage Consolidation ,[object Object],[object Object],Printing Consolidation and Reduction ,[object Object],[object Object],[object Object],PC Lifecycle and Power Usage ,[object Object],[object Object],A smaller city with a population of approximately 200,000.
Case Study: City of Windsor – Drivers, Barriers, and Organizational Buy-In Info-Tech Research Group ,[object Object],[object Object],“ “ Drivers ,[object Object],[object Object],[object Object],Barriers ,[object Object],Organizational Buy-In ,[object Object],[object Object],[object Object]
Case Study: Earth Rangers – Green IT Initiatives  Info-Tech Research Group Number of IT staff: 2 Number of employees: 40 Number of offices: 1 Green IT Initiatives Include: Facilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Server/Storage Consolidation ,[object Object],[object Object],PC Lifecycle and Power Usage ,[object Object],[object Object],[object Object],A non-profit nature conservation educational center. The data center demonstrates the potential of Green IT.
Case Study: Earth Rangers – Drivers, Barriers, and  Organizational Buy-In Info-Tech Research Group ,[object Object],[object Object],“ “ Drivers ,[object Object],Barriers ,[object Object],[object Object],Organizational Buy-In ,[object Object],[object Object],[object Object]
Case Study: Matrix Solutions – Green IT Initiatives  Info-Tech Research Group Number of IT staff: 4 Number of employees: 300 Number of offices: 12 Green IT Initiatives Include: Facilities ,[object Object],[object Object],Server/Storage Consolidation ,[object Object],[object Object],Reducing Storage Demand ,[object Object],[object Object],Application Efficiency ,[object Object],[object Object],PC Lifecycle and Power Usage ,[object Object],[object Object],Matrix Solutions is a multi-service environmental consulting and engineering company.
Case Study: Matrix Solutions – Drivers, Barriers, and Organizational Buy-In Info-Tech Research Group ,[object Object],[object Object],“ “ Drivers ,[object Object],[object Object],Barriers ,[object Object],Organizational Buy-In ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: RS Investments – Green IT Initiatives  Info-Tech Research Group Number of IT staff: 5 Number of employees: 99 Number of offices: 3 Green IT Initiatives Include: Facilities ,[object Object],[object Object],Server/Storage Consolidation ,[object Object],[object Object],Printing Consolidation and Reduction ,[object Object],[object Object],[object Object],PC Lifecycle and Power Usage ,[object Object],[object Object],RS Investments is based in California, a regulated state, and is very aware of environmental concerns.
Case Study: RS Investments – Drivers, Barriers, and Organizational Buy-In Info-Tech Research Group ,[object Object],[object Object],“ “ Drivers ,[object Object],[object Object],Barriers ,[object Object],Organizational Buy-In ,[object Object],[object Object],[object Object]
Appendix – Demographics Info-Tech Research Group
Appendix – Demographics Info-Tech Research Group
Appendix – Demographics Info-Tech Research Group
Appendix – Demographics Info-Tech Research Group
Appendix – Demographics Info-Tech Research Group
Appendix – Demographics Info-Tech Research Group
Appendix – Demographics Info-Tech Research Group

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Strategic approach to green it

  • 1. Take a Strategic Approach to Maximize the Benefits of Green IT
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  • 11. Increase the energy efficiency of the existing cooling system by optimizing air flow Info-Tech Research Group A cool aisle/hot aisle layout provides more effective cooling by preventing the mixing of hot and cold air. Cooling strategies vary based on the power being used per server rack. Power per Rack (kW) Appropriate Cooling Strategies Based on Power per Rack 0 to 5 Vent rack exhausts. Install closed cabinets and blanks to prevent recirculation. 5 to 10 More than 2 perforated tiles needed per rack. Consider spot cooling (i.e. portable air-conditioning that can be placed where it’s needed most). 10 to 15 Cool aisle/hot aisle layout with fully ducted exhaust into hot aisle to prevent recirculation. 15 to 20 Consider in-row cooling or liquid cooling racks. According to Pacific Gas and Electric (PG&E), proper airflow management can increase the cooling capacity of a CRAC system by 50% or more.
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  • 17. Augment existing power with renewable energy sources to bridge power gaps Info-Tech Research Group Solar Power In the US, solar power has been used to bridge power gaps. Solar power is currently more costly than grid electricity and requires a lot of space, so it’s not yet practical as a primary energy source, although at least one data center, AISO , has proven it can be done on a small scale (1500 sq. ft. facility). Wind Power In 2009, Other World Computing (OWC) became the first US data center powered entirely by an onsite wind turbine. In addition, many utility companies in North America and worldwide are using wind power as part of their energy source. Geothermal Power Earth Rangers in Canada uses geothermal power as well as solar power to meet part of its energy requirements. Another example is the Reno Technology Park project which includes plans for onsite power generation from renewable energy sources. Specifically, 20 MW of geothermal power, 100 MW of wind power, and 20 MW of solar power. Smart Grid Smart Grid goals include integrating renewable energy sources into the national power grid as well as using modern technology to improve reliability (through better management of power demand and outages) and overall energy efficiency. At present, renewable energy is viable primarily as a means to bridge power gaps. For example, 100 square feet of solar panels might generate only 10kWh per day in a typical US or European climate. However, below are examples of how far renewable energy can be scaled.
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  • 19. Widely accepted “clean agent” fire suppression systems are not clean; they are chemically-based and may be toxic % Info-Tech Research Group 12% 21% 16% For more details, refer to Info-Tech’s “ FirePASS: The Next Revolution in Fire Prevention and Suppression? ” How does it work? FirePASS maintains an oxygen-reduced atmosphere (hypoxic) in the data center, but still breathable – similar to the level of oxygen when flying in a commercial airplane. The reduced oxygen helps prevent fires. If a fire still ignites, the oxygen level is further reduced to quickly suppress the fire. A sprinkler system is mandatory, but can cause water damage, so some data centers seek additional fire protection to suppress fires before the sprinklers are activated. FirePASS provides a chemical-free alternative to chemical-based “clean agent” fire suppression systems, and it can function as a preventative. FirePASS System Clean Agent System Chemical free Chemical-based; may be toxic Fire prevention capability Reactive system – can only suppress fires, not prevent them Post-fire, no mess to clean up Post-fire, the chemical agent must be cleaned up
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  • 30. Adopt a strategic approach to channel organizational efforts & drive maximum impact Info-Tech Research Group Green IT is done by accident Don’t know current IT energy usage or costs Based on gut feel Green initiatives done in isolation Aims to save on energy costs in the short-term Considered as a future option Rip and replace approach Offsetting Leadership Measuring Planning Staff Buy-In Vision Certification Ad-hoc Make sustainability a core business strategy to drive initiatives
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  • 57. Appendix – Demographics Info-Tech Research Group
  • 58. Appendix – Demographics Info-Tech Research Group
  • 59. Appendix – Demographics Info-Tech Research Group
  • 60. Appendix – Demographics Info-Tech Research Group
  • 61. Appendix – Demographics Info-Tech Research Group
  • 62. Appendix – Demographics Info-Tech Research Group
  • 63. Appendix – Demographics Info-Tech Research Group