SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
IT can help pave the way for a Customer Service transformation. ...
IT can help pave the way for a Customer Service transformation.
Customer expectations regarding service are rapidly evolving. As your current IT systems may be viewed as ineffective at delivering upon these expectations, a transformation is called for.
It is unclear whether IT has the system architecture/infrastructure to support modern Customer Service channels and technologies.
The relationship between Customer Service and IT is strained. Strategic system-related decisions are being made without the inclusions of IT, and IT is only engaged post-purchase to address integration or issues as they arise.
Scope: An ABPM-centric approach is taken to model the desired future state, and retrospectively look into the current state to derive gaps and sequential requirements. The requirements are bundled into logical IT initiatives to be plotted on a roadmap and strategy document.
Challenge: The extent to which business processes can be mapped down to task-based Level 5 can be challenging depending on the maturity of the organization.
Pain/Risk: The health of the relationship between IT and Customer Service may determine project viability. Poor collaboration and execution may strain the relationship further.
When transformation is called for, start with future state visioning. Current state analysis can impede your ability to see future needs and possibilities.
Solve your own problems by enhancing core or “traditional” Customer Service functionality first, and then move on to more ambitious business enabling functionality.
The more rapidly businesses can launch applications in today’s market, the better positioned they are to improve customer experience and reap the associated benefits. Ensure that technology is implemented with a solid strategy to support the initiative.
Impact and Result
The right technology is established to support current and future Customer Service needs.
Streamlined and optimized Customer Service processes that drive efficiency and improve Customer Service quality are established.
The IT and Customer Service functions are both transformed from a cost center into a competitive advantage.