Advocate Marketing Case Study: Xactly

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Robyn from Xactly shares her experience using their AdvocateHub, Friend's of Xactly (FOX) to win industry awards, LinkedIn recommendations and product reviews.

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Advocate Marketing Case Study: Xactly

  1. 1. Xactly’s Marketing X Factor:
How Robyn Boosted Product andSocial Campaigns by MobilizingAdvocates
  2. 2. What Exactly Is Xactly? Xactly Corporationis the marketleader in on-demand salescompensation andsales performancemanagement.  
  3. 3. Meet Robyn Bedell, Customer Success- Manage thedevelopment andgrowth of Xactlyscustomer references. !- Proactively identify andsecure Xactly’sadvocates. !  
  4. 4. Xactly Values Positive ReviewsRobyn relied on her own relationships,spreadsheets, and other non-scalableprocesses to generate the volume of reviewsshe needed.
  5. 5. Mobilizing Xactly’s Customers was KeyPursuing the samecustomers repeatedlywasn’t working. Robynneeded a more efficientway to reach out tocustomers.
  6. 6. Then Robyn Found Influitive!With Influitive,Robyn couldmobilize hundredsof satisfiedcustomers andrecognize them forgetting involved.  
  7. 7. Influitive Gets Customers Praising Your ProductGenerate reviewsfor awardnominations!!Drive LinkedInengagement!!Gather employeereferrals!!Increase socialconversations!
  8. 8. 2012 Salesforce Customer Choice AwardMore than 80% of the customer activity leading tothe 2012 Customer Choice award was driventhrough Influitive.
  9. 9. LinkedIn Activity Skyrocketed with InfluitiveXactlys advocatesdrove 262recommendations,follows, and shares,contributing tomaking it one ofLinkedIns mostvisited profiles in2012.
  10. 10. Employees Can Be Your Best AdvocatesIt’s been rolled out toemployees to drive referrals.And it works! They landedtheir 500th customerthrough this program.  
  11. 11. Advocates Are More Social with InfluitiveA single Influitivechallenge generated:+ 89 Twitter followers + 96 Facebook likes
  12. 12. Customers Love Recognition Invite to industry events!  Gift cards + gift baskets!  Guest blogging opportunities!  Media interviews!  Social media love!  
  13. 13. Robyn Knocks It Out of the ParkRobyn  Bedell    Hey Robyn! What wasgreat about using Influitive?Me  Robyn BedellI was thrilled to see howmany customersresponded, and howquickly they drove greatproduct reviews across anumber of social sites.Robyn  Bedell  
  14. 14. What Can Influitive Do For You?Robyn knew her customers loved XactlyHelped her tap into it.

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