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Identifying and Engaging Awesome Advocates

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Presentation notes from Influitive's virtual group webinar meeting. Jeff LInton from Act-On presented some of the highlight of their advocacy marketing program and how the AdvocateHub helped. New …

Presentation notes from Influitive's virtual group webinar meeting. Jeff LInton from Act-On presented some of the highlight of their advocacy marketing program and how the AdvocateHub helped. New upcoming product features from Influitive were mentioned as well as their sprint for advocacy program.

Published in: Self Improvement

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  • Welcome to our first VIRTUAL user group meeting. Where we can finally have collaboration among our east coast and west coast customers.
  • To follow today’s twitter conversation use the hashtag above
  • So when I’m not at tradeshows orrunning customer events, managing the ALUV program, creating sales videos and working with the Product and Development team – you find me doing one of these or all of these, passions.
  • At acton we believe Marketing Auotomation should not be complicated, time consuming or Expensive – We can make you a better marketer in 90 days or Less or you can FIRE US !!! And In the spirit of Advocacy If you’d like to Learn more about Us – you can ask Julie!!!
  • As in the invitation 100X Growth in Survey Results came when we sent out and email, (a customer news letter) and a email (push) via ALUV
  • Transcript

    • 1. Influitive Virtual User Group: Identifyingand Engaging Awesome AdvocatesWEDNESDAY FEBRUARY 27, 2013
    • 2. #advocatemktg @influitive
    • 3. WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss this!)#advocatemktg
    • 4. Welcome to our first Virtual User Group!Influitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss this!)#advocatemktg
    • 5. How to be a kick-ass Virtual UserGroup attendee  Type questions into the question pod  If you have something to share raise your hand  Be prepared to be called on  Keep the discussion going afterwards in LinkedIn#advocatemktg
    • 6. WelcomeUpdate on InfluitiveCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss this!)#advocatemktg
    • 7. influitive 1. A fantastic group of individuals that work together to help B2B marketers recruit, mobilize and recognize an army of advocates that outsell their best sales reps. 2. Advocacy marketing experts. Highlights: • We have money • We’re In the press • We’ve got new offices • And…#advocatemktg
    • 8. Ridiculously awesome case studies!#advocatemktg
    • 9. Our network of customers are growing…#advocatemktg
    • 10. #advocatemktg
    • 11. Advocacy is on the rise March 1, 2012 Jan. 1, 2013 200 1000#advocatemktg
    • 12. Thank You!#advocatemktg
    • 13. Expanding our team to best support you Nick Coutu, Support Magician Toronto Shannon Junkin, Ruann Tiller, Advocacy Coach Support Magician San Francisco Toronto Nadia Hogg, Advocacy Coach Toronto Julie Persofsky, Director, Customer Success Toronto#advocatemktg
    • 14. What’s New?!#advocatemktg
    • 15. In-app messaging: Admins to Advocate#advocatemktg
    • 16. Welcome Message to new Advocates#advocatemktg
    • 17. Keep on the lookout for…#advocatemktg
    • 18. Up Soon: Advocate Channel#advocatemktg
    • 19. WelcomeInfluitive UpdateAccelerating Advocacy @ Act-On ft. Jeff LintonDiscussion/Q&ASpecial Announcement (you don’t want to miss this!)#advocatemktg
    • 20. Virtual User Group MeetingFebruary 27, 2013 Hosted by: Influitive Presented by: Jeff Linton Act|On’s Marketing Manager AdvocateHub Guru Extraordinaire www.act-on.com | @ActOnSoftware | #ActOnSW
    • 21. About Me… t: @jeffreylinton e: jeff.linton@act-on.com P: 916.757.6869 www.act-on.com | @ActOnSoftware | #ActOnSW
    • 22. Act|On Who?Influitive Partner Since March 2012Practical Marketing Automation Non Complicated Huge Time Saver Cost Effective“Simply, Making Better Marketers” www.act-on.com | @ActOnSoftware | #ActOnSW
    • 23. ALUV - TodayAct|On Customers Surveys: Forrester Product Feedback: Voting Social Publish: Blog | twitter | FB | Linkedin Reviews: AppExchange | Ombud | G2 Crowd Advocate & Share Referrals & References www.act-on.com | @ActOnSoftware | #ActOnSW
    • 24. 100X Growth ResponseAdvocacy Surveys: Forrester & D.R.I.V.E. a. 2 - Newsletter b. 103 - ALUV | 48 Hrs.Speed | Real Time | Engagement | Empowerment www.act-on.com | @ActOnSoftware | #ActOnSW
    • 25. Referral Program Customer New ProspectAct|On Advocates- 36 New Opportunities - 5 Mac Book Airs Awarded- 30 K closed in Q4 - 6 iPads (Ready to Go)- 70 K in open opps Q1 - Great Engagement- Happy Sales Team - Contributing / Sharing www.act-on.com | @ActOnSoftware | #ActOnSW
    • 26. Reviews & Advocacy & Social AppExchange | Ombud | G2 Crowd Linkedin | Twitter | Facebook | BlogSalesforce | Sugar | MS Guest BloggingLinkedin LikesAct|On Masters Group FollowersGroups Questions CommentsReviews Social Sharing Build Brand in Marketing CommunityBuild Social Brand | Become a Thought Leader Become a “Better Marketer”…and have fun! www.act-on.com | @ActOnSoftware | #ActOnSW
    • 27. Idea Exchange : Shift : : Grow : : Add Value : : Manage :@jeffreylinton | jeff.linton@act-on.com | 916.757.6869 www.act-on.com | @ActOnSoftware | #ActOnSW
    • 28. WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss this!)#advocatemktg
    • 29. #advocatemktg
    • 30. WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASprint for Advocacy Program#advocatemktg
    • 31. Get everyone at your company excited about advocacy!#advocatemktg
    • 32. Why are you active in VIP? Not a Member? Join now. http://awesomeness.influitivevip.com/join/prospect#advocatemktg
    • 33. The survey says… Series 1 "I just cant stop advocating for Influitive!" "I love it because its fun." "I like to learn from the challenge examples in VIP." 0 20 40 60 80 100#advocatemktg
    • 34. @ahub_support#advocatemktg
    • 35. Join the conversation. Influitives Community is on#advocatemktg