Advocate Marketing Case Study: SMART

How SMART Drives Engagement With Influitive

What is ?SMART is the leadingprovider of technologysolutions that enableinspired collaboration inschools and workplaces.

Meet Deena Zenyk, Marketing Manager As the Marketing Manager of Advocacy I live in Squamish, Programs, Deena‟s job is to learn, nurture, British Columbia…the and grow the relationships with SMART outdoor recreation users and create advocates for their brand. capital of Canada.

Advocates Provide the Most Authentic Feedback Who are SMART‟s advocates?We nurture our advocates,grow our relationships with Teachers – Called SEE membersthem, and learn from (SMART Exemplary Educators)them. What do advocates provide for SMART? Content – Collaborate and share Research – Give feedback and reviews Professional Expertise – Provide insight into industry trends

Problem: Mobilizing AdvocatesDeena needed a way tobetter leverage SMART‟sadvocates en masse.

Deena‟s “Aha moment” Rally the advocates in one central place andCreate a stronger see astonishing results!connection betweenSMART‟s internal teamsand brand advocates tohelp drive success.

Solution: Influitive‟s AdvocateHub helps marketers The minute I saw capture customer enthusiasm and use it to Influitive, I knew it was turbocharge marketing and sales efforts. what I needed for our advocate community. Recruit & invite customers Manage & mobilize customers to complete „challenges‟ Recognize and reward through achievements

Deena Got Her Colleagues Involved Create goals for each department so they participate, contribute and create challenges.It was crucial to thelongevity of our AdvocateHub Helps…AdvocateHub to get mycolleagues involved. Get feedback on whats working Understand Look into new potential product trends the challenges advocates are seeing

Huge Jump in Advocate Engagement!We encourage friendly Smart has seen acompetition amongdepartments which hasled to an increase in teamengagement. Increase in advocate engagement now that

Advocates Are Highly Motivated In the first 30 days:The Influitive launchexceeded ourexpectations. Executiveswere thrilled and excitedto see more.

SMART‟s Return on Advocacy Increased engagement with the AdvocateHubEach advocate brings will lead to continued increase in value$130,000 of value to ourorganization. Research Professional Development Content Development

Advocates Love Influitive “A great place to collaborate with others”We‟ve received high-quality feedback fromour advocates. “Fun and functional!”

Influitive was the answer for Benefits of the AdvocateHubSMART‟s advocates area gold mine, and Influitive  Real numbers in real-timehelped us engage with allof them.  Thousands of challenges completed  Internal accolades  Shows the strength of the advocate community

Deena Knew Her Customers Loved helped her tap into it. What can Influitive do for you?

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Advocate Marketing Case Study: SMART

by Influitive on Feb 22, 2013

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