The Advocacy-Centered Company: A deeper look at CAC and LTV
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Mark Organ's presentation at the Bowery Capital CFO Summit on August 6, 2013. ...
Mark Organ's presentation at the Bowery Capital CFO Summit on August 6, 2013.
Advocates are helpful in so many aspects of the business – pretty much every key metric you can name can be improved when you get advocates involved. Veteran SaaS CFOs have learned to shine a light on net churn metrics – renewal and growth of accounts. Can advocates help there? Absolutely.
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