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Intelligent Trending Content scales Engagement within Social Display Ads
 

Intelligent Trending Content scales Engagement within Social Display Ads

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InfiniGraph’s social rank algorithms, combined with intelligent content sourcing provides clients 30+% increase in engagement, We're the curation masters and make you the smartest person in the room ...

InfiniGraph’s social rank algorithms, combined with intelligent content sourcing provides clients 30+% increase in engagement, We're the curation masters and make you the smartest person in the room on what's trending in your business.

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    Intelligent Trending Content scales Engagement within Social Display Ads Intelligent Trending Content scales Engagement within Social Display Ads Presentation Transcript

    • Chase McMichael Co-Founder CEO InfiniGraphSeth Wiener – CRO/COO InfiniGraphKence Anderson Director Ad Operations Flite Analyze · Automate · Activate
    • Intelligent Trending Content scales Engagement within Social Display Ads"InfiniGraph paves that path to calculable Social ROI ...... Ads withsocial trending content jumped from .05% to 2.5% CTR! " DanWoolsey - Director of Business Operation NBC
    • OUR MESSAGE• How to increase content engagement? − InfiniGraph/Flite Ad Component − ads/apps/landing pages/websites• What’s Trending Content? − Most relevant content based on crowd action• Now, Creating a Social Ad in real time
    • HYPERCURATION• Hypercuration – Aggregation of relevant content• Why Hypercuration is such a big deal? − Increase engagement via relevance − Real-Time content edit and control − Aggregates many sources simultaneously
    • EXAMPLE OF HYPERCURATION
    • INTELLIGENCE CONTENT SCALING Ad Networks Cloud Content Ad/App Brand Web Site Intelligence delivery Facebook page House Ads Mobile In Apps Curation 3rd party or Partner siteSocial Mass
    • AGILE MARKETING
    • MARKET PAIN• Content engagement is low compared to my followers - cause and effect• Ad costs are increasing on – social platforms= Up +60% YTD• Scaling content discovery is limited on just news feeds = Reduced Potential ROI
    • PAIN KILLER1. Curration+Affinitty tell you what’s hot2. Functions a real- time barometer of your crowd3. It’s the trend that matters Monetize Digital Behavior
    • AGILE MARKETING
    • INTELLIGENT INTERFACEA crucial part of a content strategy is driving interactions
    • THE SOLUTION – LIVE DEMOAmplify what’s trendingwith display media yieldsengagement.
    • CONTACT INFORMATIONChase McMichael – InfiniGraph − sales@infinigraph.com − @infinigraph − @chasemcmichaelSeth Wiener – InfiniGraph − sales@infinigraph.comKence Anderson – Flite kence.anderson@flite.com
    • THANK YOUThe sole purpose of this Presentation is to introduce webinar participants to Infinigraph and its activities.