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International infinigraph digitalmarketingintelligence_2012

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International Social Intelligence

International Social Intelligence

Published in Technology , Business
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  • 1. Real Time Consumer Intelligence International Digital Deep DiveChase McMichael Co-Founder CEO InfiniGraph@chasemcmichael @infinigraph Analyze · Automate · Activate1
  • 2. THE MOST POWERFUL PROSPECT-TARGETING • Never before in history OPPORTUNITY IN HISTORY has the average business had the power to target this many people this specifically • 800+ Million Users • Target by demographic, location and likes • Very low minimum spend Scale your Facebook and Twitter targeting to the right people at the right time with the right content@briancarter 2 www.likeonomics.or
  • 3. The Inside Story of How Facebook Responded to Tunisian Hacks3
  • 4. BIG4
  • 5. AVERAGE PENETRATION 50%5
  • 6. MISSION InfiniGraphs simplifies the process of identifying the best opportunities buried in big data sets. We cross reference peoples behavioral actions to empower brands to gain more relevance and resonate with their audience, resulting in highly efficient campaigns. 66
  • 7. POES MEDIA Image created by Room2147
  • 8. MARKETING INTELLIGENCE INTERFACE http://smo.infinigraph.com/portal8
  • 9. TRENDING BRAND AFFINITIES Continuous real time processing of key sites, publications, influencers and overall industry content. We know where to place media, why and with what.9
  • 10. COMPETITIVE BRAND INTELLIGENCE • Trending content export • Frequency of content posting • Number of Post Per Day • Engagement rate per day • Engagement rate per week • Engagement rate per month • Hour performance range • Day performance range • Status vs Content with links per day • Status vs Content per week10
  • 11. COMPETITIVE BRAND INTELLIGENCE11
  • 12. COMPETITIVE BRAND INTELLIGENCE12
  • 13. MEDIA PLANNING • Social behavior enables content consumption monitoring • Identify sources where paid media is more relevant to consumers and effective • ComScore is based on Traffic not based on content relevance • Agile Marketing and real-time trending content in ads WORKS!13
  • 14. EXAMPLE OF HYPERCURATIONWhat’s most relevant to X Games Content as it trends andfollowers based on content compared to each other showsengagement the best for an affinity grouping14
  • 15. HYPERCURATION • Hypercuration™ – Aggregation of relevant content and competitive intelligence • Why Hypercuration™ is such a big deal? − Increase engagement via relevance − Real-Time content edit and control − Aggregates many sources simultaneously • Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist15
  • 16. ACTIONABLE INSIGHT ON TRENDING CONTENT Content that trends is set for distribution or feed reposting to obtain higher engagement.16
  • 17. INFLUENCERS Brands and people with highest in common content to consumer interaction.17
  • 18. CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach • Media planning based on content relevance • Identify partner and publishers for integrated trending content and Hypercuartion™ .18
  • 19. AGILE MARKETING Real-Time content distribution and management. Based on what’s trending and consumer engagement.19
  • 20. Amplify what’s trending AGILE DISPLAY MEDIA with display media yields engagement.Back to Facebook and Website 20 http://console.flite.com/widget/thegriotrendingad
  • 21. 21
  • 22. DRIVE ENGAGEMENT22
  • 23. CONTACT INFORMATION Chase McMichael – InfiniGraph − chase.mcmichael@infinigraph.com − @infinigraph − @chasemcmichael THANK YOU23