Infinigraph NBC presentation SMM11
by Infini Graph, Social Intelligence at InfiniGraph, Inc. on Oct 11, 2011
- 1,001 views
Case Study: NBC Uses Trending Content to Increase Engagement...
Case Study: NBC Uses Trending Content to Increase Engagement
Dan Woolsey (NBC News) and Chase McMichael (Infinigraph)
We all know that consumer behaviour is the best barometer to what's relevant. Actions equal intent, right? In this insightful session well hear how NBCUniversal used social intelligence on trending content to drive more engagement on Facebook, Twitter and on adverts. Their smart approach to content optimisation led to direct, measurable ROI.
- Total Views
- Views on SlideShare
- Embed Views