How to Combine Facebook Ads and    Content Strategy to Rapidly Grow your1                 Fanbase
2
3
4
5
6
Goal: Grow Me-Ality fan base and       source engaging content7
What Brands Are Driving        Engagement ?8
INSIGHTS DIRECTS CURATION                  Insight: Content themes over the                  industry shows what the consu...
Content Identification - Trends10
11
INTEREST TARGETING     Fans most active     with other brands     provides the best     interest to target     Facebook ad...
SOCIAL MEDIA OVERVIEW     • July Analytics                SEM budget not funded13
CURATION DRIVES STRATEGY• Hypercuration™ to  discover which  content in your  niche is working the  best.• Are you doing s...
15
Content Types That Work16
CONTENT TIMING     Insight: Highest activity is lunch and just after work.17
WHAT’S HYPERCURATION™18
HYPERCURATION™ • We’re achieving better success with Me-Ality in   the later part of the month as the data set to   achiev...
HYPERCURATION™220
CONTENT TRENDS AND PINTEREST     • Pinterest, achieved some outstanding results     • Pinned 144 awesome pins to 9 amazing...
PINTEREST222
PINTEREST RESULTS223
Results OverviewFan Growth   70%consecutive     .    Postengagement  increase24 by 10 X
Thank You Troy Allen, Marketing Director, Me-Ality                     Chase McMichael     CEO & Co-Founder, InfiniGraph, ...
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How Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combine with Facebook Ads and Intelligence Content Strategy

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Content has become the "Key Stone" to building a solid digital strategy. Not just social but overall marketing strategy. At JUMP 2013 held by eConsultancy Jan 30th in NY Troy Alan Dir of Marketing at Me-Ality and Chase McMichael CEO and Co-Founder InfiniGraph talk on how big data insights and marketing intelligence can grow and increase engagement with your fan base. See how 3.3 CTR and 2000% growth can be achieved as well as using trending content Hypercuration filtered on Photos amplifies your Pinterest with 50% consecutive growth. See video here http://youtu.be/e49QZD14EcQ Also see Fashion/Apparel analysis http://bit.ly/WjYpma and Fashion Women http://bit.ly/Yw1zna used in this presentation

Danette Gossett ‏@MarketngTidbits
Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP

Aneta Hall ‏@anetah
TY to my fav #cometojump speakers: @jimsterne @ChaseMcMichael @TejP @jeffreyaallen @PaullYoung @JeffRagovin Bernice @pranavyadav

Margaret Molloy ‏@MargaretMolloy
Intrigued by #InfiniGraph as content curation tool @ChaseMcMichael #cometoJUMP

Margaret Molloy ‏@MargaretMolloy
Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP

Alisha Outridge ‏@AlishaOutridge
Facebook is an interest graph. Twitter is a conversation graph #ComeToJump

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How Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combine with Facebook Ads and Intelligence Content Strategy

  1. 1. How to Combine Facebook Ads and Content Strategy to Rapidly Grow your1 Fanbase
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. Goal: Grow Me-Ality fan base and source engaging content7
  8. 8. What Brands Are Driving Engagement ?8
  9. 9. INSIGHTS DIRECTS CURATION Insight: Content themes over the industry shows what the consumers find relevant created validation on what should be created or curated.9
  10. 10. Content Identification - Trends10
  11. 11. 11
  12. 12. INTEREST TARGETING Fans most active with other brands provides the best interest to target Facebook ads on.12
  13. 13. SOCIAL MEDIA OVERVIEW • July Analytics SEM budget not funded13
  14. 14. CURATION DRIVES STRATEGY• Hypercuration™ to discover which content in your niche is working the best.• Are you doing similar things or what can you learn from the top performers? 14
  15. 15. 15
  16. 16. Content Types That Work16
  17. 17. CONTENT TIMING Insight: Highest activity is lunch and just after work.17
  18. 18. WHAT’S HYPERCURATION™18
  19. 19. HYPERCURATION™ • We’re achieving better success with Me-Ality in the later part of the month as the data set to achieve affinity analysis and content discovery has grown and become more accurate. • Additionally, posting better content over the past month has made some gains to Me-Ality’s EdgeRank which was abysmal to begin with due to the more transactional-based approach1 earlier.19
  20. 20. HYPERCURATION™220
  21. 21. CONTENT TRENDS AND PINTEREST • Pinterest, achieved some outstanding results • Pinned 144 awesome pins to 9 amazing pinboards, Followed everyone who entered Fit to Win who had a Pinterest account... • Pin Hypercuration content to our pinboard, then posting the pin to Twitter, allowing our content marketing to get a double-whammy of Facebook and Pinterest impression from the same fan.21 We got 2,394 followers - Now 4,094
  22. 22. PINTEREST222
  23. 23. PINTEREST RESULTS223
  24. 24. Results OverviewFan Growth 70%consecutive . Postengagement increase24 by 10 X
  25. 25. Thank You Troy Allen, Marketing Director, Me-Ality Chase McMichael CEO & Co-Founder, InfiniGraph, Inc.25 http://halffiction.com/ Marc Lefton

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