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Big Data Intelligence for Exceptional Engagement Performance
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Big Data Intelligence for Exceptional Engagement Performance

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InfiniGraph is a cloud-based big data analytics platform that gives brands greater insight and competitive advantages in their date-driving marketing, customer engagement and e-commerce. InfiniGraph …

InfiniGraph is a cloud-based big data analytics platform that gives brands greater insight and competitive advantages in their date-driving marketing, customer engagement and e-commerce. InfiniGraph has “weaponized” the content calendar for marketers and can be described as a Buzzfeed for brands leverage the Content Hub to increase engagement performance. This is accomplished by analyzing and curating massive social media content (e.g., Facebook, Twitter, Instagram, YouTube etc.) and correlating it to meaningful industry, brand and consumer trends. InfiniGraph’s approach is radically different: using crowd-sourcing social intent and behavior (based on content interaction), it has organized a per-industry structure. This organization drives context, enabling the measurement of trends on over 250,000 brand sites, looking at trillions of consumer actions. See the Content Hubs in action here http://bit.ly/Content_Hub

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  • InfiniGraph solves a problem for marketers enveloped in massive amounts of data by enabling them to identify what is truly relevant to their customers.We simplify trend identification, enable the production of higher quality content, and empower brands to create better engagement.InfiniGraph is like the Comscore / Nielsen for engagement performance and competitive intelligence
  • InfiniGraph is at the center of the 3rd wave of data, social and insights consolidation. Much like what happened with the social-listening (Radian6) publishing (Buddy Media) and advertising tools (Context optional), and content marketing tools (Compendium) all being acquired by marketing platform companies. Within 24 months the content marketing platforms/tools and data/insights providers will lead this next wave. The fundamental driver of Content Marketing is data and determining what content is effective in an industry – This requires data driven marketing technologies to enable brands to gain a competitive advantage. InfiniGraph is the first to categorize brands by industry, with the largest index containing 3 years of content trends. Our Software as a Service (SaaS) deployment enables scale (InfiniGraph is now on its 3.0 release). We have validated the market with initial traction from big brands ~ $391K in revenue.3. Investment Partner Looking to expand our network, proactively add value and bring greater reach for customers, investors and partnerships
  • Companies are fighting for attention and fighting blind.   Massive explotion of data as more consumer engage on content over many networks. Brands need to know what’s working what’s relevant and be shown what’s trending.  They need to know more than ever what’s effective.  What their target audience is finding relevant and more importantly  what’s driving the consumer to act on what content that turns into sales.
  • InfiniGraph is like the Comscore for engagement performance and content trends. We drive higher engagements with better content.
  • How it works! InfiniGraph processes massive amounts of content, scores the content, applies intelligence on the content and enables it for simple distribution and display. A true end to end content marketing system provide brands and retailers with an integrated SaaS for content amplification.
  • Think of where you can insert tending content to create greater discovery on your Owned properties. Leverage your audience to drive higher engagement across channels. All trending content has prior crowd approval and just needs more reach.  Trending content feeds are very versatile not based on a blind feed from twitter but content that has high engagement.  http://blog.infinigraph.com/2011/10/11/be-relevant-or-die-social-display-media-and-trending-content/
  • InfiniGraph has invested over 3 years of data organization/collection on >250K brands categorized into Industry segments.  Scoring trillions of posts over many content types give brands the suitable information to comprehend what is driving engagement. This is critical as historic data is not available unless already discovered. Brands need this level of data to extract the right insights InfiniGraph provides. The social graph ischaotic with massive unstructured data. Thus, brands must have content scoring and analytics to measure what is working in their industry NOT JUST THEMSELVES (what happens on your brands pages).Before starting to develop a content strategy, the first step is for brand’s to know their target audience’s relevant collective interests and needs. Insights are automatically generated along with content curation to provide a brand ongoing intelligence for any possible marketing initiatives. The organized data creates highly strategic as well as tactical data ongoing.
  • Content trends in a target segment is extremely valuable.  This content has the most engagement and therefore optimal for curation needs.    Any publishing platform can link with InfiniGraph RSS feed (API) to display the trend scores in their feed and have direct access to filtered content. All brands on the right have trending content.   Hypercuration enables on-demand custom creation of any target list such as top influencers, key brands and direct competitors. Every day some content relevant to your target audience composition trends high.  You need to know about it and have strategy to harness the theme or do direct curation of that content to share.    
  • Example of InfiniGraph main brand dashboard used for visualizing engagement by content type over the INDUSTRY.   Benchmark what’s working and what the brand is creating. It’s easy to determine where consumer are engaging and on what.  Identify ongoing who in the industry is driving the most action on content. This is not a social mention or keyword .  InfiniGraph is looking at all content within the industry and applying Trend Scores on each content item to surface what content is achieving engagement and why. The main UI has 18 graphs with various data attribution extracted from each brand analysis and collectively aggregated.  
  • Example of InfiniGraph’s main brand dashboard used for visualizing engagement by content type over the INDUSTRY. Benchmark what is working and what the brand is generating. It is easy to determine where consumers are actively engaging and, more specifically, on what.  Identify ongoing content that is driving the most action and engagement within the relevant industry. This is not a social mention or keyword .  InfiniGraph is looking at all content within the industry and applying Trend Scores on each content item to reveal what content is achieving engagement and why. The main UI has 18 graphs with various data attribution extracted from each brand analysis and collectively aggregated.  
  • Example of InfiniGraph main brand dashboard used for visualizing engagement by content type over the INDUSTRY.   Benchmark what’s working and what the brand is creating. It’s easy to determine where consumer are engaging and on what.  Identify ongoing who in the industry is driving the most action on content. This is not a social mention or keyword .  InfiniGraph is looking at all content within the industry and applying Trend Scores on each content item to surface what content is achieving engagement and why. The main UI has 18 graphs with various data attribution extracted from each brand analysis and collectively aggregated.  
  • All brands and people have a digital content consumption fingerprint InfiniGraph has organized massive fingerprints and match on clean data for analysis.
  • Our customers
  • Sierra Wireless and Darden just closed
  • We’re clear on how we will deploy the initial $2MM and focused on driving sales dominance in each industry vertical. Goal is to use cash flow to augment head count cost.
  • Everyone has a genius moment,you are just not having them every day.  But around us there are continuous genius moments happening all the time.   InfiniGraph taps that genius
  • 2 X Winner in the OnMedia 100 top B2B analytics private company.
  • chase.mcmichael@infinigraph.com 650 302 0942@chasemcmichael@infinigraph
  • InfiniGraph Increase Brand Engagement•       Our technology crunches big data to analyze how your engagement ranks against your competitors.•       We analyze the interactions by content type and theme.•       We provide you the intelligence to drive best-in-class interaction strategies.The results? Higher return on:•       Content Engagement Initiatives.•       Creative Content Spend.InfiniGraph first understands the business objectives Pulls data and configures insights for use based on above objectives Simplifies data access and usability, provides training and information distributionContent Creation, Publishing and Distribution.Better Engagement through Better Content.1. What: Organize The Worlds ContentCompetitive Analysis of Content ThemesValidated industry list surfaces the right insights  2. With Extreme Depth: Content Analytics – Competitive rankings - InsightsType, Themes, Trends, EngagementEditorial Calendar Engagement Optimization, Curation, products, markets, brands, industries, geographies3. To Transform: Applied Content Engineering Competitive & Benchmark insights, strategy for transformative change, untapped market interests, focus target market segments, partner keiretsu strategies, products, brand, markets, geographies 4. And Leverage: Content HUB strategiesHighlight content, Increase engagement, drive trafficInterest targeting Paid Owned Earned higher efficiencyMore relevance increase consumer referrals
  • better engagement through better content marketing . Every one of these has Social infiltrated enabling engagement measurementAnyone of these can go viral. The facts are most all content now has a social share function integrated. Actions on content now can be measured vs. mention or amount of views/traffic a property obtains. Using engagement performance and applying scores on content now enables benchmarking of that content over many sites of the same content category. What is unique all content has gone social and brands have to use the data to find what is relevant to their customers.
  • Two monster markets
  • What is content intelligence – SHIFT from keyword conversation to content interactionsContent programming is now an integrated view with a specific eye to consumer behavior – Competitive WeaponWe have moved from a Keyword world to an Interest Graph world. Brands have to leverage consumer actions on content or they are programming in the BLIND. The many to many world is finding what’s relevant over the collective and pushing that back to the CMO office to drive strategy and measure what’s effective as well as competitive insights. Brand now are in a must have position of using data to validate their content/marketing direction.
  • There is not one marketer out there that will not say “I don’t know what to post” and “our content calendar doesn’t have gaps? Creation of content is hard and all brands and media companies have a content calendar to schedule out their marketing activities and outbound communications. Marketers need a way to see statically what an entire industry is doing at scale. Must have ongoing trend insights as the market changes based on consumers collective actions. What content is performing the best answers the What and Why when managing a calendar. What types and themes drives engagement and overall how to increase engagement performance.
  • L’Oreal used InfiniGraph to see what content and what the consumers of their products were engaging the most with. Know what’s working and other brand they should bring content from to drive higher overall engagement created brand lift.
  • Results: Using data to support marketing and content programming decisions. Before and after InfiniGraph
  • InfiniGraph makes it easy to track content on an ongoing basis, so brands can make quick changes to their content strategy” Wendy HofstetterManager of Digital, Finish LineFinish Line has 50 brands they bring down all their trending content and engagement analysis to drive their own strategy.
  • Long term partner Room214 many client success stories.
  • TCBY knows what content is trending and what brands are getting the most engagement.
  • Human programming previous using gut and intuition marketing. Using InfiniGraph data drive up to %400 engagement increase. That’s the power of industry data.
  • InfiniGraph drove  2000% growth for us but their most powerful capability is identifying fashion trends, they surface what's hot before it happens gave us a competitive advantageTroy Allen Dir of Marketing, Me-Ality
  • Fast growing Pinterest now over 9K following massage engagement all due to InfiniGraph ability to find trending content and leveraging that content to drive consumer engagment.
  • Transcript

    • 1. Insights – Analysis – Content Engineering 1 Weaponizing B2B & B2C Content Marketing
    • 2. Investment Thesis 1. InfiniGraph is at the center of the 3rd wave of data, social insights and visual content consolidation. Much like what happened with the social-listening (Radian6) publishing (Buddy Media) and advertising tools (Context optional), and content marketing tools (Compendium) all being acquired by marketing platform companies. Within 24 months the content marketing platforms/tools/Content Hubs and data/insights providers will lead this next wave. 2. The fundamental driver of Content Marketing is data and determining what content is effective in an industry – This requires data driven marketing technologies to enable brands to gain a competitive advantage. InfiniGraph is the first to categorize brands by industry, with the largest index containing 3 years of content trends. Our Software as a Service (SaaS) deployment enables scale (InfiniGraph is now on its 3.0 release). We have validated the market with initial traction from big brands ~ $391K in revenue. 2 3. Investment Partner Looking to expand our network, proactively add value and bring greater reach for customers, investors and partnerships.
    • 3. 3 The Problem: Massive consumer data explosion on content actions (mobile, social, wearable & cloud) and brands are fighting in the blind!
    • 4. InfiniGraph is like the Buzzfeed for brands. We enable data-driven marking within mobile Content Hubs increasing consumer engagement and eCommerce. 4
    • 5. THE INTELLIGENT CONTENT HUB MOBILE OPTIMIZED • Content hubs made for mobile READY TO DEPLOY • Turnkey Industry trending content TRACK ENGAGEMENT • Built for social share and traffic back to site • Creates Data for intelligent optimization CONTENT BOOSTER • Amplify trends over brand and media NATIVE ADVERTISING READY • Sponsored content hubs • Or brand promotions built-in 5
    • 6. 6
    • 7. STRUCTURED CONTENT HUB Spam free and noise free Industry specific trends and insights to provide most relevant content. Drive higher internal and external discovery and collaboration 7 “Its Trending” Massive new data set for building prediction and recommendation models
    • 8. 8
    • 9. EXAMPLE> PET FOOD – ENGAGEMENT REPORT Access on-demand unbiased engagement performance measurement Brands know: • where they are • what’s getting engagement • how to increase engagement • what type of content is working • based on data See what content drove engagement Leverage trends to drive real-time marketing 9
    • 10. INDUSTRY SCORED CONTENT Industry Trend Scoring All Content Type Filter Enterprise Integration Ready On demand Dynamic in-bound feed a Real time out-bound feed NEXT – Predictive Matching 10
    • 11. CONTENT MARKETING FLOW = DATA 11
    • 12. COMPETITIVE CONTENT ANALYSIS Another example Baby products Ongoing reports are PUSHED to Brand / Marketing managers. What brands and what content is driving highest engagement. GREEN and BLUE lines show average engagement per content post over many content types. 12 Ongoing and historic trending content used to benchmark content strategy and creation. Deep content analysis based on InfiniGraph Trend Scoring.
    • 13. WHAT CONTENT ACHIEVES ENGAGEMENT What’s working? Why do you care? Know what achieve engagement with target audience. Leverage for content ideas and possible curation 13
    • 14. INDUSTRY INSIGHTS Compare internal vs. external brands in competitive markets Each Industry is pushed to brand and marketing managers proactively 14
    • 15. INFINIGRAPH BRAND FINGERPRINT What brands and other content are most relevant to Philips customers and Cree? InfiniGraph answers that question using content interaction graphs. 15
    • 16. INFINIGRAPH BRAND AFFINITY (INTERESTS) See brands most relevant to Philips customers and all other affinity brands. Lighting industry “Interest Graph” content interaction graphs 16
    • 17. 17
    • 18. 18
    • 19. 19
    • 20. REVENUE PROJECTIONS 20
    • 21. 21
    • 22. 22
    • 23. 23
    • 24. What Does InfiniGraph Do 1. What: Organize The Worlds Content Competitive Analysis of Content Themes Validated industry lists surface the right insights 2. With Extreme Depth: Content Analytics – Competitive rankings - Insights Types, Themes, Trends and Engagement Editorial calendar, engagement optimization, curation, products, markets, brands, industries, geographies 3. To Transform: Applied Content Engineering Competitive & Benchmark insights, strategy for transformative change, untapped market interests, focused target market segments 4. And Leverage: Content HUB strategies Highlight content, Increase engagement, drive traffic Interest targeting “Paid Owned Earned” higher efficiency More relevance increases consumer referrals 24
    • 25. 25
    • 26. 26
    • 27. We have moved from a KEYWORD world (Silos) to an INTERST GRAPH World (Many to Many) 27
    • 28. 28 Engagement ranking by content type defines better content marketing producing over all greater engagement performance
    • 29. 29
    • 30. 30
    • 31. “ Finish Line Intelligent Insights InfiniGraph makes it easy to track content on an ongoing basis, so brands can make quick changes to their content strategy” Wendy Hofstetter Manager of Digital Finish Line 31
    • 32. “ Room214 With InfiniGraph we’re able to see what trends, answering vital questions on what content works, consumer preference and behavior. James Clark Co-Founder Room214 32
    • 33. INSIGHTS DIRECTS CURATION Insight: Across the Frozen Treat Category, Red Mango, Dairy Queen, Ben & Jerry's and Starfruit are the industry leaders. Why? It's all about the content. 33
    • 34. 34
    • 35. “ Me-Ality Results Overview InfiniGraph drove 2000% growth for us but their most powerful capability is identifying fashion trends, they surface what's hot before it happens gave us a competitive advantage Troy Allen Dir of Marketing Me-Ality 35
    • 36. ME-ALITY PINTEREST RESULTS 3% CTR – and from 100 to 9000 Followers 36