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InfiniGraph Capabilities Deck 2012
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InfiniGraph Capabilities Deck 2012


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InfiniGraph is strategic and interactive intelligence that accelerates customer engagement (likes, shares, retweets, clicks and comments) with brand content, enhances search ads, and extends your …

InfiniGraph is strategic and interactive intelligence that accelerates customer engagement (likes, shares, retweets, clicks and comments) with brand content, enhances search ads, and extends your social reach in unprecedented ways - all within your own display media and marketing campaigns.

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  • 1. Real Time Consumer Data IntelligenceChase McMichael Co-Founder CEO InfiniGraph Analyze · Automate · Activate1
  • 2. POES MEDIA Image created by Room2142
  • 3. SOCIAL INTELLIGENCE HITS ALL POES MEDIA • Paid – Trending content in display media – InfiniGraph knows were to buy based on social behavior on media • Earned –Identifying content sources, product affinity, influencers and partnerships • Owned – Content discovery zone, social optimization and trending content • Social - ad targeting via Facebook and Twitter “Interest”, content curation and optimization3
  • 4. EARNED Identifying content sources, product affinities, influencers and partnerships4
  • 5. EXAMPLE OF HYPERCURATIONWhat’s most relevant to X Games Content as it trends andfollowers based on content compared to each other showsengagement the best for an affinity grouping5
  • 6. ACTIONABLE INSIGHT ON TRENDING CONTENT Content that trends is set for distribution or feed reposting to obtain higher engagement.6
  • 7. INFLUENCERS Brands and people with highest in common content to consumer interaction.7
  • 9. PAID Trending content in display media – InfiniGraph knows were to buy, why, when and based on social behavior within media9
  • 10. AGILE MARKETING Real-Time content distribution and management. Based on what’s trending and consumer engagement.10
  • 11. MEDIA PLANNING • Social behavior enables content consumption monitoring • Identify sources where paid media is more relevant to consumers and effective • ComScore is based on Traffic not based on content relevance • Agile Marketing and real-time trending content in ads WORKS!11
  • 12. Amplify what’s trending AGILE DISPLAY MEDIA with display media yields engagement.Back to Facebook and Website 12
  • 13. SOCIAL TRENDING CONTENT IN ADS Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale. Not13 a mindless feed but based on relevance.
  • 14. OWNED Content discovery zone, social optimization and trending content14
  • 16. HYPERCURATION • Hypercuration™ – Aggregation of relevant content and competitive intelligence • Why Hypercuration™ is such a big deal? − Increase engagement via relevance − Real-Time content edit and control − Aggregates many sources simultaneously • Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist16
  • 17. CONTENT EXPOSURE On landing Tabs within Facebook Create the ultimate discovery zone. Ads and Content Tickers on website Like what Facebook has17
  • 18. SOCIAL Ad targeting via Facebook and Twitter “Interest”, content curation and repost optimization18
  • 19. TRENDING BRAND AFFINITIES Continuous real time processing of key sites, publications, influencers and overall industry content. We know where to place media, why and with what.19
  • 20. THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY • Never before in history has the average business had the power to target this many people this specifically • 800+ Million Users • Target by demographic, location and likes • Very low minimum spend Scale your Facebook and Twitter targeting to the right people at the right time with the right content@briancarter20 www.likeonomics.or
  • 22. 2012 PRICING INFINIGRAPH PRICE PLAN – 2012 Builder Driver Dominator Content Curation, Ongoing Social Intelligence Enterprise Price Monthly Monthly Monthly Saved Searches “Brand Names” 20 50 Unlimited Content feeder sites (additional curation sites) 50 100 200 Features Brand/Affinity Trending: Ongoing social analysis Yes Yes Yes Brand Trending Affinities for Facebook ad buy Yes Yes Yes top 15 Trending Content / Trending Reporting Yes Yes Yes Content Optimizer Yes Yes Yes Hypercuration Yes Yes Yes Facebook/Twitter Interest download (Every 3 Yes Yes Yes months service cost) $1,800 2,800 4,200 Landing Tab trending content application $250 $250 $250 hosing monthly Trending content within Ads units CPM/CPC CPM/CPC CPM/CPC ( $2CPM or $0.50 CPC ) – Social Ads22
  • 23. CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach • Media planning based on content relevance • Identify partner and publishers for integrated trending content and Hypercuartion™ .23
  • 24. CONTACT INFORMATION Chase McMichael – InfiniGraph − − @infinigraph − @chasemcmichael Brian Carter – InfiniGraph − −@briancarter24
  • 25. THANK YOU The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.25