Real Time       Consumer Data IntelligenceChase McMichael Co-Founder CEO InfiniGraph                       Analyze · Autom...
POES MEDIA    Image created by Room2142
SOCIAL INTELLIGENCE HITS ALL POES MEDIA    • Paid – Trending content in display media –      InfiniGraph knows were to buy...
EARNED       Identifying content sources,    product affinities, influencers and               partnerships4
EXAMPLE OF HYPERCURATIONWhat’s most relevant to X Games        Content as it trends andfollowers based on content         ...
ACTIONABLE INSIGHT ON TRENDING CONTENT     Content that trends is set for distribution or feed     reposting to obtain hig...
INFLUENCERS    Brands and people with highest in    common content to consumer interaction.7
MARKETING INTELLIGENCE INTERFACE    http://smo.infinigraph.com/portal8
PAID    Trending content in display media –       InfiniGraph knows were to buy,       why, when and based on social      ...
AGILE MARKETING     Real-Time content distribution and management. Based on     what’s trending and consumer engagement.10
MEDIA PLANNING     • Social behavior enables content       consumption monitoring     • Identify sources where paid media ...
Amplify what’s trending         AGILE DISPLAY MEDIA      with display media yields      engagement.Back to Facebook and We...
SOCIAL TRENDING CONTENT IN ADS     Filtered trending content live in ads, apps, website and FB     landing pages - Real Ti...
OWNED     Content discovery zone, social      optimization and trending               content14
SURFACE WHAT’S TRENDING15
HYPERCURATION     • Hypercuration™ – Aggregation of relevant       content and competitive intelligence     • Why Hypercur...
CONTENT EXPOSURE                                          On landing Tabs within                                          ...
SOCIAL      Ad targeting via Facebook and        Twitter “Interest”, content     curation and repost optimization18
TRENDING BRAND AFFINITIES             Continuous real             time processing of             key sites,             pu...
THE MOST POWERFUL PROSPECT-TARGETING                             OPPORTUNITY IN HISTORY  • Never before in history    has ...
THE COST OF VISIBILITY21
2012 PRICING     INFINIGRAPH PRICE PLAN – 2012                                    Builder          Driver            Domin...
CONSUMER INTEREST & CONTENT IDENTIFICATION     • Identify content sources most relevant     • Optimize engagement news fee...
CONTACT INFORMATION     Chase McMichael – InfiniGraph        − chase.mcmichael@infinigraph.com        − @infinigraph      ...
THANK YOU     The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.25
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InfiniGraph Capabilities Deck 2012

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InfiniGraph is strategic and interactive intelligence that accelerates customer engagement (likes, shares, retweets, clicks and comments) with brand content, enhances search ads, and extends your social reach in unprecedented ways - all within your own display media and marketing campaigns.

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InfiniGraph Capabilities Deck 2012

  1. 1. Real Time Consumer Data IntelligenceChase McMichael Co-Founder CEO InfiniGraph Analyze · Automate · Activate1
  2. 2. POES MEDIA Image created by Room2142
  3. 3. SOCIAL INTELLIGENCE HITS ALL POES MEDIA • Paid – Trending content in display media – InfiniGraph knows were to buy based on social behavior on media • Earned –Identifying content sources, product affinity, influencers and partnerships • Owned – Content discovery zone, social optimization and trending content • Social - ad targeting via Facebook and Twitter “Interest”, content curation and optimization3
  4. 4. EARNED Identifying content sources, product affinities, influencers and partnerships4
  5. 5. EXAMPLE OF HYPERCURATIONWhat’s most relevant to X Games Content as it trends andfollowers based on content compared to each other showsengagement the best for an affinity grouping5
  6. 6. ACTIONABLE INSIGHT ON TRENDING CONTENT Content that trends is set for distribution or feed reposting to obtain higher engagement.6
  7. 7. INFLUENCERS Brands and people with highest in common content to consumer interaction.7
  8. 8. MARKETING INTELLIGENCE INTERFACE http://smo.infinigraph.com/portal8
  9. 9. PAID Trending content in display media – InfiniGraph knows were to buy, why, when and based on social behavior within media9
  10. 10. AGILE MARKETING Real-Time content distribution and management. Based on what’s trending and consumer engagement.10
  11. 11. MEDIA PLANNING • Social behavior enables content consumption monitoring • Identify sources where paid media is more relevant to consumers and effective • ComScore is based on Traffic not based on content relevance • Agile Marketing and real-time trending content in ads WORKS!11
  12. 12. Amplify what’s trending AGILE DISPLAY MEDIA with display media yields engagement.Back to Facebook and Website 12 http://console.flite.com/widget/thegriotrendingad
  13. 13. SOCIAL TRENDING CONTENT IN ADS Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale. Not13 a mindless feed but based on relevance.
  14. 14. OWNED Content discovery zone, social optimization and trending content14
  15. 15. SURFACE WHAT’S TRENDING15
  16. 16. HYPERCURATION • Hypercuration™ – Aggregation of relevant content and competitive intelligence • Why Hypercuration™ is such a big deal? − Increase engagement via relevance − Real-Time content edit and control − Aggregates many sources simultaneously • Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist16
  17. 17. CONTENT EXPOSURE On landing Tabs within Facebook Create the ultimate discovery zone. Ads and Content Tickers on website Like what Facebook has17
  18. 18. SOCIAL Ad targeting via Facebook and Twitter “Interest”, content curation and repost optimization18
  19. 19. TRENDING BRAND AFFINITIES Continuous real time processing of key sites, publications, influencers and overall industry content. We know where to place media, why and with what.19
  20. 20. THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY • Never before in history has the average business had the power to target this many people this specifically • 800+ Million Users • Target by demographic, location and likes • Very low minimum spend Scale your Facebook and Twitter targeting to the right people at the right time with the right content@briancarter20 www.likeonomics.or
  21. 21. THE COST OF VISIBILITY21
  22. 22. 2012 PRICING INFINIGRAPH PRICE PLAN – 2012 Builder Driver Dominator Content Curation, Ongoing Social Intelligence Enterprise Price Monthly Monthly Monthly Saved Searches “Brand Names” 20 50 Unlimited Content feeder sites (additional curation sites) 50 100 200 Features Brand/Affinity Trending: Ongoing social analysis Yes Yes Yes Brand Trending Affinities for Facebook ad buy Yes Yes Yes top 15 Trending Content / Trending Reporting Yes Yes Yes Content Optimizer Yes Yes Yes Hypercuration Yes Yes Yes Facebook/Twitter Interest download (Every 3 Yes Yes Yes months service cost) $1,800 2,800 4,200 Landing Tab trending content application $250 $250 $250 hosing monthly Trending content within Ads units CPM/CPC CPM/CPC CPM/CPC ( $2CPM or $0.50 CPC ) – Social Ads22
  23. 23. CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach • Media planning based on content relevance • Identify partner and publishers for integrated trending content and Hypercuartion™ .23
  24. 24. CONTACT INFORMATION Chase McMichael – InfiniGraph − chase.mcmichael@infinigraph.com − @infinigraph − @chasemcmichael Brian Carter – InfiniGraph − brian.carter@infinigraph.com −@briancarter24
  25. 25. THANK YOU The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.25
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