Infini graph digitalmarketingintelligence_2011_v1


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Infini graph digitalmarketingintelligence_2011_v1

  1. 1. Digital Marketing Intelligence Beyond News Feeds Beyond Social ListeningChase McMichael Co-Founder CEO InfiniGraphSeth Wiener – CRO/COO InfiniGraph Analyze · Automate · Activate
  3. 3. POES MEDIAImage created by Room214
  4. 4. SOCIAL INTELLIGENCE HITS ALL POES MEDIA• Paid – Trending content in display media – InfiniGraph knows were to buy based on social behavior on media• Earned –Identifying content sources, product affinity, influencers and partnerships• Owned – Content discovery zone, social optimization and trending content• Social - content curation, optimization and ad targeting via Facebook / Twitter “Interest”,
  5. 5. PAIDTrending content in display media – InfiniGraph knows were to buy, when and why - based on social behavior within media
  6. 6. AGILE MARKETINGReal-Time content distribution and management. Based onwhat’s trending and consumer engagement.
  7. 7. MEDIA PLANNING• Social behavior enables content consumption monitoring• Identify sources where paid media is more relevant to consumers and effective• ComScore is based on Traffic not based on content relevance• Agile Marketing and real-time trending content in ads WORKS!
  8. 8. Amplify what’s trending AGILE DISPLAY MEDIA with display media yields engagement.Back to Facebook and Website
  9. 9. SOCIAL TRENDING CONTENT IN ADSFiltered trending content live in ads, apps, website and FBlanding pages - Real Time content marketing at scale. Nota mindless feed but based on relevance.
  10. 10. EARNED Identifying content sources,product affinities, influencers and partnerships
  11. 11. EXAMPLE OF HYPERCURATIONWhat’s most relevant to X Games Content as it trends andfollowers based on content compared to each other showsengagement the best for an affinity grouping
  12. 12. ACTIONABLE INSIGHT ON TRENDING CONTENT Content that trends is set for distribution or feed reposting to obtain higher engagement.
  13. 13. INFLUENCERSBrands and people with highest incommon content to consumer interaction.
  14. 14. OWNEDContent discovery zone, social optimization and trending content
  15. 15. SURFACE WHAT’S TRENDINGExpose what’s relevant on many touchpoints in real-time
  16. 16. HYPERCURATION• Hypercuration™ – Aggregation of relevant content and competitive intelligence• Why Hypercuration™ is such a big deal? − Increase engagement via relevance − Real-Time content edit and control − Aggregates many sources simultaneously• Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist
  17. 17. CONTENT EXPOSURE On landing Tabs within Facebook Create the ultimate discovery zone.Ads and Content Tickerson website Like whatFacebook has
  18. 18. SOCIAL Ad targeting via Facebook and Twitter “Interest”, contentcuration and repost optimization
  19. 19. CONTENT CONSUMPTION GRAPH What is the health of your feed? Before AfterChallenge is knowing what to putin your feed
  20. 20. TRENDING BRAND AFFINITIES Continuous real time processing of key sites, publications, influencers and overall industry content. We know where to place media, why and with what.
  21. 21. THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY • Never before in history has the average business had the power to target this many people this specifically • 800+ Million Users • Target by demographic, location and likes • Very low minimum spend Scale your Facebook and Twitter targeting to the right people at the right time with the right content@briancarter www.likeonomics.or
  23. 23. 2012 PRICINGINFINIGRAPH PRICE PLAN – 2012 Builder Driver DominatorContent Curation, Ongoing Social IntelligenceEnterprise Price Monthly Monthly MonthlySaved Searches “Brand Names” 3 5 10Content feeder sites (additional curation sites) 5 15 25Features Brand/Affinity Trending: Ongoing social analysis Yes Yes Yes Brand Trending Affinities for Facebook ad buy Yes Yes Yes top 15 Trending Content / Trending Reporting Yes Yes Yes Content Optimizer Yes Yes Yes Hypercuration Yes Yes Yes Facebook/Twitter Interest download (Every 3 Yes Yes Yes months service cost) $1,800 2,800 4,200 Landing Tab trending content application $250 $250 $250 hosing monthly Trending content within Ads units CPM/CPC CPM/CPC CPM/CPC ( $2CPM or $0.50 CPC ) – Social Ads
  24. 24. CONSUMER INTEREST & CONTENT IDENTIFICATION• Identify content sources most relevant• Optimize engagement news feeds and ads• Expand and grown engagement / reach• Media planning based on content relevance• Identify partner and publishers for integrated trending content and Hypercuartion™ .
  25. 25. CONTACT INFORMATIONChase McMichael – InfiniGraph − − @infinigraph − @chasemcmichaelSeth Wiener – InfiniGraph − −@socialnetworkkk
  26. 26. THANK YOUThe sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.