How to Build a Content Marketing Machine - Marketo Summit 2013
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How to Build a Content Marketing Machine see Video here http://youtu.be/tqODDkyPVLY ...
How to Build a Content Marketing Machine see Video here http://youtu.be/tqODDkyPVLY
Marketers now know that they must become content experts. Content drives conversion, nurtures leads, and is the Yin to your social Yang. Good content will move your prospect through the funnel and position you as the thought leader in your space. The question is, how do you actually do content marketing? From this session, you’ll learn from Chase McMichael (Infinigraph) the secrets to jump starting a hypercurated content pipeline, as well as the best practices to creating your own content from Toby Murdock (Kapost). You’ll walk away with real processes and tips to create highly relevant content, and to get traction from curated content.
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