When it comes to Big Data, the next big thing is filtering and frictionless sharing. We are at full content overload now and brands need a solution to filter context to make their data actionable. How to make sense of the noise and publish only the relevant content to increase targeting? In this eye opening presentation, two key areas will be explored for marketers pushing the envelope on consumer engagement 1) Mining and integration of open graph to better understand relationships and user behavior. 2) More sophisticated aggregation and federation of data sources to increase targeting intelligence.
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