Beyond Listening: Reinventing Social Media Keyword Monitoring


Published on

Chase McMichael will present; Beyond Listening: Reinventing Social Keyword Monitoring. Social monitoring is key to every business that's interfacing with customer to reputation management. Of the 100 tools out there what is right for you business will be explored. Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ "Content Consumption Graph" you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Beyond Listening: Reinventing Social Media Keyword Monitoring

  1. 1. Twitter @chasemcmichael<br />“Beyond Listening: Reinventing Social Media Keyword Monitoring ”<br />
  2. 2. Beyond Listening: Reinventing Social Media Keyword Monitoring <br />If a status update reaches a social network but no one sees it, does it exist?<br />
  3. 3. Monitoring VS Analytics<br />
  4. 4. What is Social Media Monitoring<br />Reactive<br />Social Media Monitoring is:<br />Analyzing, understanding and responding to conversations about brands, products, reputations and end-users opinions in the Social Web<br />
  5. 5. We are IN Noise<br />"drinking from social media fire hose"; we’re entering into "Facebook Fatigue" <br />
  6. 6. The problem for Brands<br />People who maintain a profile on a social network. <br />People <br />Enabled sites <br />Apps <br />Places<br />Status updates<br />All adds up to a cacophony of voices vying for our attention.<br />MORE ><br />
  7. 7. Cutting through the noise<br />Your customers are talking just not about you<br />and not on the keywords you’re listening on<br />
  8. 8. People VS. KeyWords<br />The Social Graph is EXPANDING<br />"Its not about who you're connected to today, its about who you're NOT connected to today...Research your influencers" <br />The Key conversations are not around your brand<br />
  9. 9. What is Social Intelligence<br />Pro Active<br />Social Intelligence is:<br />Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph<br />
  10. 10. Content Resonance <br />
  11. 11. Life is not about being liked its about being effective<br />
  12. 12. ContentConsumptionGraph<br />“The Content Stream by InfiniGraph”<br />What is the health of your feed?<br />BeforeAfter <br />Challenge is knowing what to put in your feed <br />
  13. 13. How it works<br />
  14. 14. Customers are the Best Source<br />
  15. 15. Crowd sourced relevance <br />
  16. 16. Trending Content <br />16<br />
  17. 17. Trending KeyWords “Interest”<br />Facebook ad buy interface “Precise Interests” <br />SEO based on Trending brand affinity<br />
  18. 18. Take Away<br />Crowd sourced content interaction provides greater relevance<br />Keywords come from social interaction yield better targeting<br />Social Monitoring is more than just listening is about engaging<br />
  19. 19. Twitter @chasemcmichael @infinigraph<br /> All rights reserved.<br />Thank you!<br />