Your Business Online Thinking about the Web Strategically Prepared by Egle Karalyte

What do we think about the web ? Social Web Social Media New Media Web 2.0 Social Networks your ideas? world wide WWW Internet

Social Web

Social Media

New Media

Web 2.0

Social Networks

your ideas?

The Machine is Us/ing Us

Essentially The current web is about new ways of: working, collaboring, sharing, building, doing business and therefore LIVING.

The current web is about new ways of:

working,

collaboring,

sharing,

building,

doing business

and therefore

LIVING.

Your Business & the web ? ONLINE Web Strategy OFFLINE Business Strategy 8. Technology 7. Finance 6. Sales 5. Operations 4. Marketing 3. Management & People 2. Organizational Strategy 1. Business Model Your Business Online

1. Online Business Principles & Models Users create value. People build connections and form communities. Networks multiply effects creating exponential growth. Companies capitalize, leverage, and monetize competencies. Companies are ecosystems. (1) Based on Amy Shuen - “Web 2.0: A Strategy Guide”

Users create value.

People build connections and form communities.

Networks multiply effects creating exponential growth.

Companies capitalize, leverage, and monetize competencies.

Companies are ecosystems.

Companies are Ecosystems Turn individual competences into group or organization-level capabilities, orchestrate teams around them and capitalize on them. Create products and services from your organization’s competencies, know how, and processes. Redistribute them by licensing or selling them to buyers and companies in new ways. Create ecosystems and syndicate competencies. Encouraging competence mashups.

Turn individual competences into group or organization-level capabilities, orchestrate teams around them and capitalize on them.

Create products and services from your organization’s competencies, know how, and processes. Redistribute them by licensing or selling them to buyers and companies in new ways.

Create ecosystems and syndicate competencies.

Encouraging competence mashups.

Summing Up: Your Business Online is AN ECOSYSTEM which: Exists and functions in the online marketplace and is linked with your offline operation. Has its own players (prospects, customers, suppliers, prospects, etc.). Interacts, evolves, and needs nourishment. Must work based on the rules and principles applicable to the web. Functions within the galaxy of Internet…

AN ECOSYSTEM which:

Exists and functions in the online marketplace and is linked with your offline operation.

Has its own players (prospects, customers, suppliers, prospects, etc.).

Interacts, evolves, and needs nourishment.

Must work based on the rules and principles applicable to the web.

Functions within the galaxy of Internet…

2. Organizational Strategy 3. Management & People 5. Operations Choosing online strategies and tools which accommodate: Global Teams Cross-cultural Teams Virtual Teams Agile Teams Direct access to Global Expertise Changing styles of team work and recruitment Changing management styles

Choosing online strategies and tools which accommodate:

Global Teams

Cross-cultural Teams

Virtual Teams

Agile Teams

Direct access to Global Expertise

Changing styles of team work and recruitment

Changing management styles

4. Marketing

Marketing & Social Media Online platforms that people use to share for interaction and relationship building, sharing opinions, insights, experiences, and perspectives with each other. Blogs Twitter Mashups Videos Podcasts RSS (Really Simple Syndication) Social bookmarking Social networks Viral applications Wikis

Online platforms that people use to share for interaction and relationship building, sharing opinions, insights, experiences, and perspectives with each other.

Blogs

Twitter

Mashups

Videos

Podcasts

RSS (Really Simple Syndication)

Social bookmarking

Social networks

Viral applications

Wikis

Social Media – What is it Exactly?

Adoption of Social Media Source: http://www.web-strategist.com/blog/2009/03/16/report-social-media-marketing-up-during-recession/

Social Media in Practice

6. Sales – Engage & Provide Experience Delivering a product/service through an experience , which is: Engaging Enticing Adventure driven Taking on Your Brand’s Story Stakeholder focused Educational TV Show Style

Delivering a product/service through an experience , which is:

Engaging

Enticing

Adventure driven

Taking on Your Brand’s Story

Stakeholder focused

Educational

TV Show Style

Creating & Cultivating Relationships Technology is NOT number one here. No. 1 is the intention and determination to: create and cultivate relationships using both online and offline activities. Nurture prospects into first time and then mature customers. Listen & respond. Provide experience rather than transactional sale. Achieve this online through: Effective online strategies Enticing online experience Social media Effective web-based tools such as.

Technology is NOT number one here.

No. 1 is the intention and determination to:

create and cultivate relationships using both online and offline activities.

Nurture prospects into first time and then mature customers.

Listen & respond.

Provide experience rather than transactional sale.

Achieve this online through:

Effective online strategies

Enticing online experience

Social media

Effective web-based tools such as.

Finance Financial Planning & Budgeting Accounting Banking Online Payments Financial Services: trading, money management.

Financial Planning & Budgeting

Accounting

Banking

Online Payments

Financial Services: trading, money management.

So Let’s Think Strategically… How could you create an online presence for your business that is an extension of your current business, an ecosystem for your prospects, customers, suppliers, and other stakeholders? How could you involve your competition to be part of this ecosystem? How could you empower people to create and share within your ecosystem? How could you leverage the results to: Generate more value for your business? Drive innovation? Create collective knowledge and systems? How could you partner with other ecosystems to open up and expand new markets? How could you use web 2.0 strategies as a component of your current business to Build communities on the basis of current products and services. Build relationships between up-and-coming and older companies and leverage their skills? Explore new relationships with their customers and with each other. How could you utilize social networks and network effects to add value to your business? Based on new insights, how can you adjust your product or service or create new ways of selling your current competencies that answer those insights?

How could you create an online presence for your business that is an extension of your current business, an ecosystem for your prospects, customers, suppliers, and other stakeholders?

How could you involve your competition to be part of this ecosystem?

How could you empower people to create and share within your ecosystem?

How could you leverage the results to:

Generate more value for your business?

Drive innovation?

Create collective knowledge and systems?

How could you partner with other ecosystems to open up and expand new markets?

How could you use web 2.0 strategies as a component of your current business to

Build communities on the basis of current products and services.

Build relationships between up-and-coming and older companies and leverage their skills?

Explore new relationships with their customers and with each other.

How could you utilize social networks and network effects to add value to your business?

Based on new insights, how can you adjust your product or service or create

new ways of selling your current competencies that answer those insights?

To Finalize… Build on Collective User Value. Activate Social Effects. Work through Social Networks. Dynamically Syndicate Competence. Repurpose and recombine products & services into the new ones Think of your business as an evolving ecosystem. Provide experiences for your users and take them on the adventure of your brand’s story. AND THEREFORE…

Build on Collective User Value.

Activate Social Effects.

Work through Social Networks.

Dynamically Syndicate Competence.

Repurpose and recombine products & services into the new ones

Think of your business as an evolving ecosystem.

Provide experiences for your users and take them on the adventure of your brand’s story.

AND THEREFORE…

Think about the Web Strategically Or seek Web Strategist’s help, such as:

References & Interesting Resources Amy Shuen, Web 2.0: A Strategy Guide , 2008. http://www.web-strategist.com A Running List of Sponsored Conversations A Complete List of the Many Forms of Web Marketing for 2008 Subject to Change: Creating Great Products & Services Barack Obama’s Internet Strategy Obama’s Web Strategist to advise Rudd Social Media Case Studies 35+ Examples of Corporate Social Media in Practise

Amy Shuen, Web 2.0: A Strategy Guide , 2008.

http://www.web-strategist.com

A Running List of Sponsored Conversations

A Complete List of the Many Forms of Web Marketing for 2008

Subject to Change: Creating Great Products & Services

Barack Obama’s Internet Strategy

Obama’s Web Strategist to advise Rudd

Social Media Case Studies

35+ Examples of Corporate Social Media in Practise