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Smith Club GB E-Strategy
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Smith Club GB E-Strategy

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Transcript

  • 1. Smith Alumnae Club of GB E-Strategy
  • 2. Communities Public (non-members) Members (secure, internal) Management (the board)
  • 3. What do public users do?
    • Look at the website & its content
    • Review past events
    • Review member profiles
    • Understand the benefits of joining the club
    • Join the club (sign up & optionally pay dues)
  • 4. What do members do?
    • Update profile, preferences, and privacy level
    • Manage membership (e.g. pay dues online)
    • Access the members directory
      • Search
      • View profiles
      • Connect via a) “Friends List” or “Group” b) LinkedIn & Facebook
    • Invite others to join the club
    • Events
      • Sign up and pay
      • Propose new events (subj. to approval)
      • Post photographs
      • Post reviews
      • Rate events
    • Participate online
      • Post ads in forums (jobs, searching, selling, renting, buying)
      • Write their activity (what do you do now?) / twitter style.
    • Answer surveys
  • 5. What does management do?
    • Manage Members
      • Recruit new members
      • Approve signed up members
      • Collect membership fees
    • Create and Manage Events
      • Create events
      • Send invitations
      • Send e-reminders
      • Collect & management payments
    • Manage Content Online Approving all content coming from the members.
    • Communicate via Emails
      • [email_address] [email_address]
      • [email_address] [email_address]
      • [email_address] [email_address]
      • [email_address] ??
    • Create and Manage e-Newsletter
      • Create a newsletter
      • Dispatch a newsletter via e-mail
      • Make the newsletter available online
  • 6. Linking it all together Public (non-members) Members (secure, internal) Management (the board) http:// www.smithclubgb.org.uk http:// mail.smithclubgb.org.uk
  • 7. And practically speaking…
    • Member Sign Up & Approval Process
    • Event Entry & Invitation Process
    • Member Search Process
    • Newsletter Sending Process
    • Email Sending Process
    • And now let go to…
    http://smithclubgb.ning.com
  • 8. Next Steps:
    • Create personalized emails & use them via Gmail.
    • Make a decision re web platform
    • Pilot the sytem (with board members only)
      • Customize the look and feel of the web platform
      • Invite board members to join and use the system
      • Put content online (events, photos, etc.)
      • Monitor, Maintain, Measure, Refine
    • Make a decision of whether this is the best web platform for going forwards
    • Timeframe: 2-3months
    • If YES:
      • Link http:// smithclubgb.org.uk to ning.com ($4.95 per month)
      • Remove ning’s promotional links ($24.95 per month – optional)
      • Invite member to join and sign up
      • Monitor, Maintain, Measure, Refine
      • Timeline – 2-3 weeks.