Weird, Wonderful & WTF


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Weird, Wonderful & WTF is all about how ideas move across the web.

We have scanned the web for the good the bad and different and we’re ready to show you what we’ve found. From memes to musing, we’re hoping to inject a little more “interesting” into the world. If you listen closely, there might be a lesson or two hidden within.

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  • Yeah - great presentation guys. We've come up with similar type of analysis based around *conversation triggers* - check out more here
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Weird, Wonderful & WTF

  1. 1.
  2. 2. GOOD IS SUBJECTIVE.Good content is subject, while we mentioncontent that spreads naturally.
  3. 3. Agenda1. Look At Stuff2. Lesson3. More Stuff4. Another Lesson4. Q&A
  4. 4. WEIRD: Robocop on a unicorn was ameme in 2008. A basic image searchreveals many more instances of this meme.
  5. 5. WEIRD: Tom Selleck, a sandwich and awaterfall was a 2010 meme that got sometraction. Follow forall the details.
  6. 6. WEIRD: The Gotye meme is more recent.becoming mutated content.
  7. 7. Wonderful ImageWONDERFUL: The Kenguru wheelchaircar is one for the wonderful file.
  8. 8. WONDERFUL: There are plenty of amazing human feats online. Photography and visuals are one of the most popular thing on the web.© 2011 Inferno Ltd | Internal Confidential
  9. 9. WONDERFUL: An American mothermade headlines online when she made herson wear a sign of all the things he didwrong.
  10. 10. WONDERFUL: Everyday, someone onFacebook makes other people smile. Somepeople are better at it than others.
  11. 11. WTF: There is no shortage of randomcontent online that make you cringe orexamples.
  12. 12. WTF: No big deal, just a bunch dudes on the couch with their crotch on fire.© 2011 Inferno Ltd | Internal Confidential
  13. 13. WEIRD, WONDERFUL & WTF: Musclecombine all three.
  14. 14. Good Content Spreads Naturally
  15. 15. If someone threw a brick through a boardroom who would be able to hold that in. Each person has the natural tendency to tell someone else. so difficult to keep a secret. If something disruptive happens, you have to tell someone else. Technology comes second in this equation. Disruptive Content = Must Share The sharing use to happen only in person, now it© 2011 Inferno Ltd | Internal Confidential
  16. 16. focuses that they see each day, but if they see the Batmobile, they might point, take pictures and talk about it. Good disruptive experience prompt people to take action or document the experience. Unique events get special relevance and are held in the mind longer.© 2011 Inferno Ltd | Internal Confidential
  17. 17. Those same disruptions spread a lot further if you disrupt a large group of people. If the brick was thrown at a concert or the Batmobile was in the the parking lot post concert, the disruption would spread much further. In addition to helping spread content, the web is find them and give them a pleasant disruption.© 2011 Inferno Ltd | Internal Confidential
  18. 18. Good Content Generates a Physical Reaction
  19. 19. Weird Useful Timely Valuable Funny Spectacular Random Unexpected Better Wonderful ShockingWeird, Wonderful & WTF are only a few ways Sexy Urgent Emotionalto create a disruption. All these word represent aform of disruption. The more of these you canown well, the more likely you are to spread youcontent organically.Each one of these words makes you have a Illuminating WTF Uniquephysical reaction, it could be laughter, stopping
  20. 20. WEIRD: is a web site with a latesuccessful, she made a name for herself with this
  21. 21. Craigslist, but everything is spelled with a lisp.
  22. 22. idea here. A dog will love you noto their expectations, but if we did,
  23. 23. WTF: These Russian youths areplaying a dangerous game in thesehigh rises. The content is so WTFYouTube to watch it. atch?v=kdsryZINo3Y&featur e=related
  24. 24. WEIRD, WONDERFUL &WTF:This classic IKEA ad is about 7years old, but definitely ticks allthe boxes. http://www.y atch?v=tetOS MilRKg
  25. 25. Good Content is Timely© 2012 Inferno Ltd | Internal Confidential
  26. 26. TRENDJACKING Inferno blog that aims to capture instances of trendjacking and rapid responses. WEIRD: This example features guys showing their nipples in support of Kate Middleton. A Tumblr was created within 48 hours of events unfolding.© 2011 Inferno Ltd | Internal Confidential
  27. 27. WONDERFUL: This wass a brilliant rapid response,trendjacking job by Lynx.
  28. 28. WTF: Apple Maps! Enough Said.
  29. 29. But Good Content Is
  30. 30. CHOOSE ALL WORDS THATscore card. First choose which words you content YOUR CONTENT OWNSwith you rate the content 1-10 in those areas.The higher you score, by strangers, the morelikely it is that your content could spread RATE THEM 1-10organically.
  31. 31. Content rating will only get you sofar, because making content is onlypart of the equation.You have to consider the audience,the distribution, and how it willpropagate.If you do all of these well, we stand abetter chance of spreading
  32. 32. People Who Make Good Content Are Proactive & Have Fun Making Things
  33. 33. Please visit the Facebook page and join our movement to get David Cameron and Nick Clegg to grow moustaches for Movember.© 2011 Inferno Ltd | Internal Confidential
  34. 34. INTERESTED IN A CONTENT WORKSHOP? Call Tim at +44 (0) 20 7092 0300 or Email: