TripAdvisor October 2013
Largest Travel website World Wide

Unique
monthly
visitors*

million
million

million
reviews and opinions

user
contribut...
Where does TripAdvisor fit in?

4
Who is looking at Portugal?
Top 15 IP’s in % October 2012 to September 2013
Germany United States
4%
4%
France
5%

Italy
4...
When they are looking at Portugal?
Unique Users for GEO: Portugal
35.000.000

30.000.000

25.000.000

20.000.000

15.000.0...
HOW USERS DECIDE WHERE TO GO
•

76%

•

75% have a general region in mind and use

use TripAdvisor to research multiple
de...
Traffic from Social Media to Destination Websites
Based on third party research Nov 2012 by PhoCusWright

•

•

Most socia...
1,972 hotels
1,594 B&B
10,145 Vacation
Rentals
8,787 Restaurants
2,424 Things
to do
TripAdvisor reviews are largely positive

48%

Average Score is 4.08
Percentage of all ratings, December 2012

29%

12%
6%...
Take control of your reputation on TripAdvisor

The Management Centre
Respond to reviews
Manage your TripAdvisor page
Get ...
Business Listings – Direct connection to bookers
Flexible display options:
Hotel website
Phone number
E-mail hotel
Hotel d...
36 Milliones Downloads

Is the second most
TripAdvisor App is
downloaded App
downloaded 28
WW after Google
times every min...
20 Idiomas – 28 países
+ de 45 Millon Unique Users

Downloads come from more than
90 countries WW

Inspiration

>

Plannin...
Connect with a mobile audience
Direct reservation line accessible with a
touch of the screen:
Available in 20 different la...
Facebook has more than 955 million
active users

Source: Facebook.com
21
Did you know?
+20m people have pinned
+1.5 billion cities to their TripAdvisor CIV maps
Now the 1st most used Facebook App...
23
Some interesting info….
1

53% of respondents state that they will not book a hotel that does not have any
reviews on the ...
What affects your popularity

Inspiration

>

Planning

>

Travel

>

Review
TripAdvisor Insights
www.TripAdvisor.com.br/TripAdvisorInsights

2
6

26
http://www.tripadvisor.com.br/TripAdvisorInsi
ghts/que-es-tripconnecttm?language=es
TripAdvisor for Business resources
• Management Centre
− www.tripadvisor.com.br/Owners

• For Business Listings sign up:
−...
THANK YOU
TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13
TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13
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TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13

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TripAdvisor - Apresentação Seminario Marketing Digital e o Turismo - 29Out13

  1. 1. TripAdvisor October 2013
  2. 2. Largest Travel website World Wide Unique monthly visitors* million million million reviews and opinions user contributions every minute businesses listed, including 1.1+ million accommodations *Source: Google Analytics, worldwide data, July 2013 3 Inspiration > Planning > Travel > Review
  3. 3. Where does TripAdvisor fit in? 4
  4. 4. Who is looking at Portugal? Top 15 IP’s in % October 2012 to September 2013 Germany United States 4% 4% France 5% Italy 4% Spain 8% The Netherlands 2% Brazil Canada 3% 2% Switzerland 1% Russia 1% Japan 1% Denmark 0% China 0% Republic of Niue Palau Kiribati 0% 0% Guinea-Bissau 0% 0% United Kingdom 32% Other 33% Inspiration > Planning > Travel > Review
  5. 5. When they are looking at Portugal? Unique Users for GEO: Portugal 35.000.000 30.000.000 25.000.000 20.000.000 15.000.000 Sum of Pageviews Sum of Unique Users 10.000.000 5.000.000 0 Inspiration > Planning > Travel > Review
  6. 6. HOW USERS DECIDE WHERE TO GO • 76% • 75% have a general region in mind and use use TripAdvisor to research multiple destinations TripAdvisor to compare destinations • 40% recall booking a different destination TripAdvisor Global Research Panel: May 2012 Inspiration > Planning > Travel > Review
  7. 7. Traffic from Social Media to Destination Websites Based on third party research Nov 2012 by PhoCusWright • • Most social media traffic comes from four sources: Facebook, TripAdvisor, Twitter and Pinterest TripAdvisor drives more consumers (on average), who spend more time and view more pages on destination websites While most social visitors are focused at the task at hand, visitors from TripAdvisor are still searching for information Source: *Benchmarking the impact of Social Media on Tourism Websites PhoCusWright November 2012 Inspiration > Planning > Travel > Review
  8. 8. 1,972 hotels
  9. 9. 1,594 B&B
  10. 10. 10,145 Vacation Rentals
  11. 11. 8,787 Restaurants
  12. 12. 2,424 Things to do
  13. 13. TripAdvisor reviews are largely positive 48% Average Score is 4.08 Percentage of all ratings, December 2012 29% 12% 6% 6% 1 2 3 15 Inspiration 4 > Planning 5 > Travel > Review
  14. 14. Take control of your reputation on TripAdvisor The Management Centre Respond to reviews Manage your TripAdvisor page Get access to tips and how to guides Download free widgets to add to your website and Facebook page 16 Inspiration > Planning > Travel > Review
  15. 15. Business Listings – Direct connection to bookers Flexible display options: Hotel website Phone number E-mail hotel Hotel deals Hotel packages Virtual tour Phone number Hotel website Special Offer & Announcement 17 Inspiration Email hotel > Planning > Travel > Review
  16. 16. 36 Milliones Downloads Is the second most TripAdvisor App is downloaded App downloaded 28 WW after Google times every minute Earth Distimo, 2011 Inspiration > Planning > Travel > Review
  17. 17. 20 Idiomas – 28 países + de 45 Millon Unique Users Downloads come from more than 90 countries WW Inspiration > Planning > Travel > Review
  18. 18. Connect with a mobile audience Direct reservation line accessible with a touch of the screen: Available in 20 different languages. Compatible with all major mobile phones and smart phones. MOBILE UPGRADE: For an extra fee, put your Special Offer in front of millions of additional unique monthly users. Remember: Special Offer display on TripAdvisor websites is included with the standard Business Listing subscription 20 Inspiration > Planning > Travel > Review 20
  19. 19. Facebook has more than 955 million active users Source: Facebook.com 21
  20. 20. Did you know? +20m people have pinned +1.5 billion cities to their TripAdvisor CIV maps Now the 1st most used Facebook App in the world!
  21. 21. 23
  22. 22. Some interesting info…. 1 53% of respondents state that they will not book a hotel that does not have any reviews on the site 2 87% of users agree that TripAdvisor hotel reviews “help me feel more confident in my decisions” 3 98% of respondents have found TripAdvisor hotel reviews to be accurate of the actual experience 4 59% of users state that when reading reviews, they ignore extreme comments 5 57% of users agree that seeing hotel management responses to reviews generally “makes me more likely to book it” 6 84% of users agree that an appropriate management response to a bad review “improves my impression of the hotel” 7 78% of users agree that seeing a hotel management response to reviews “makes me believe that it cares more about its guests” Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. September 2012. Inspiration > Planning > Travel > Review
  23. 23. What affects your popularity Inspiration > Planning > Travel > Review
  24. 24. TripAdvisor Insights www.TripAdvisor.com.br/TripAdvisorInsights 2 6 26
  25. 25. http://www.tripadvisor.com.br/TripAdvisorInsi ghts/que-es-tripconnecttm?language=es
  26. 26. TripAdvisor for Business resources • Management Centre − www.tripadvisor.com.br/Owners • For Business Listings sign up: − Online at www.tripadvisor.com.br/BusinessListings − Call 0 800 098 8460 (freephone within UK) or +44 203 318 5019 (outside of the UK). Agents are available Monday through Friday, 9:00 to 17:00 GMT. 2 8 28
  27. 27. THANK YOU
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