Marketing Social – Web 2.0 - Definição, Dimensão e Crescimento.
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Se o Facebook fosse um país, seria o 3º maior do mundo, com uma população 50 vezes maior que a portuguesa! É impossível ficar indiferente aos números do fenómeno da Web 2.0. O grande desafio para as marcas é perceber como podem potenciar estes novos espaços de interacção com consumidores. A sessão irá ajudar-nos a perceber melhor a dimensão do fenómeno, caracterizar tipologias de redes sociais e avançar metodologias para a definição de uma estratégia de social media marketing. Esteja preparado para vencer no mundo da internet e alcançar o sucesso, reinventando o seu negócio!
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Marketing Social – Web 2.0 - Definição, Dimensão e Crescimento.
- 1. Web 2.0: Definição, Dimensão e Crescimento
- 2. O Fenómeno
- 3. Canais mais utilizados em Estratégias de Marketing Fonte: Value of Social Media Report in association with Online Marketing Summit (2009)
- 4. Investimento
- 6. Investimento
- 7. Investimento
- 8. Investimento
- 9. O que é um Social Media Um novo tipo de media online: . Estimula a Participação . Elevada Abertura . Promove a Interacção . Fomenta sentido de Comunidade . Conecta Utilizadores e Recursos
- 10. O Universo Social Media
- 11. O Universo Social Media
- 12. O Universo Social Media
- 13. Tipos de Social Media . Redes Horizontais . Redes Verticais . Blogging . Social Bookmarking . Agregadores . Multimedia . Wikis . Mundos Virtuais
- 15. Ideias Chave . O investimento de marketing em Social Media irá crescer mais nos próximos 5 anos do que em qualquer outra ferramenta de marketing digital; . Um social media é um site que se caracteriza pela abertura, conectividade, interdependência e sentido de comunidade; . Existem dezenas de correntes de pensamento sobre tipologias de Social Media; . Vamos agrupar e analisar os Social Media em 8 tipologias.
Editor's Notes
- As técnicas de Promoção Online podem, em grande medida, ser analisadas segundo a matriz das técnicas de promoção offline.
- http://stephenslighthouse.sirsidynix.com/archives/2009/01/global_social_m.html 1. Blogger (222 million) 2. Facebook (200 million) 3. MySpace (126 million) 4. Wordpress (114 million) 5. Windows Live Spaces (87 million) 6. Yahoo Geocities (69 million) 7. Flickr (64 million) 8. hi5 (58 million) 9. Orkut (46 million) 10. Six Apart (46 million) 11. Baidu Space (40 million) 12. Friendster (31 million) 13. 56.com (29 million) 14. Webs.com (24 million) 15. Bebo (24 million) 16. Scribd (23 million) 17. Lycos Tripod (23 million) 18. Tagged (22 million) 19. imeem (22 million) 20. Netlog (21 million) Fonte: Comscore
- http://stephenslighthouse.sirsidynix.com/archives/2009/01/global_social_m.html 1. Blogger (222 million) 2. Facebook (200 million) 3. MySpace (126 million) 4. Wordpress (114 million) 5. Windows Live Spaces (87 million) 6. Yahoo Geocities (69 million) 7. Flickr (64 million) 8. hi5 (58 million) 9. Orkut (46 million) 10. Six Apart (46 million) 11. Baidu Space (40 million) 12. Friendster (31 million) 13. 56.com (29 million) 14. Webs.com (24 million) 15. Bebo (24 million) 16. Scribd (23 million) 17. Lycos Tripod (23 million) 18. Tagged (22 million) 19. imeem (22 million) 20. Netlog (21 million) Fonte: Comscore
- http://www.webpronews.com/blogtalk/2009/04/24/predictions-made-about-social-media-growth
- http://www.webpronews.com/blogtalk/2009/04/24/predictions-made-about-social-media-growth
- http://www.webpronews.com/blogtalk/2009/04/24/predictions-made-about-social-media-growth
- http://www.webpronews.com/blogtalk/2009/04/24/predictions-made-about-social-media-growth
- http://www.webpronews.com/blogtalk/2009/04/24/predictions-made-about-social-media-growth
- Participation social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.
- Now let’s take a look at each of the main types of social media, and how they work. These explanations are intentionally very general, because with social media every rule seems to have an exception.
- Now let’s take a look at each of the main types of social media, and how they work. These explanations are intentionally very general, because with social media every rule seems to have an exception.
- Now let’s take a look at each of the main types of social media, and how they work. These explanations are intentionally very general, because with social media every rule seems to have an exception.
- Now let’s take a look at each of the main types of social media, and how they work. These explanations are intentionally very general, because with social media every rule seems to have an exception.