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Casestudies tata tea_jagore

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Tata Tea Jagore Campaign

Tata Tea Jagore Campaign


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Transcript

  • 1.  
  • 2. Brief
    • Educate the user to use his spare time with a sense of responsibility
    • To motivate young people to join force in building the nation
    • To expose the user to the tagline of “ Har subah utho mut, Jaago Re ”.
  • 3. Idea
    • Free SMS is a key feature which enables a user to be in touch with his friends who are on the move.
    • On the SMS confirmation page, a pop up comes which says – “ Finished gossiping with your friends? Ab thoda time India ke liye bhi nikal do ”.
    • User is motivated to know how he could use his spare time for India.
    • After that User is given a platform of JAAGO Re where he can contribute in nation building.
    • And finally the commentary ends with – All your country needs is your spare time.
  • 4. On Going - Result
    • Campaign is delivering a CTR of 10%
  • 5. Free SMS Page
  • 6. SMS Confirmation Page
  • 7. SMS Confirmation Page
  • 8. SMS Confirmation Page
  • 9. SMS Confirmation Page
  • 10. SMS Confirmation Page
  • 11. SMS Confirmation Page
  • 12. SMS Confirmation Page
  • 13. SMS Confirmation Page
  • 14. Thank you Contact [email_address]