Casestudies nokia6700
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Casestudies nokia6700

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Nokia 6700 Campaign

Nokia 6700 Campaign

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Casestudies nokia6700 Casestudies nokia6700 Presentation Transcript

  • Nokia 6700 Photo Activity
  • Brief To activate the association of Nokia with Pictures. To create a deeper emotional connect with pictures. To enable people to talk with pictures.
  • Idea Box To create a image scrapping application that will enable users to chat using pictures with the TAGLINE – Picture get us talking. To enable people to express there feelings about a picture while they are viewing the pictures and activate – What pictures say ?
  • Idea 1 - Start scrapping with pictures An application was created that enable users to picture scrap there friends. Hence enabling them to talk with pictures.
  • Banner on profile page introduced the application to the users
  • User here is requested to choose the picture he wants to scrap
  • User here is requested to select a friend
  • Photo scrap on user page with Nokia branding
  • Application was virally spread through Friend Feed
  • Idea 2 – What does this picture say ? To enable people to express there feelings about a picture while they are viewing the pictures Comment section on the photo view page was skinned in Nokia 6700 . Banner had a tagline asking people “ What does this picture say ”.
  • Photo View Page
  • Consolidated - Mileage 267 305,310 Photo Views 579 1,004,231 Friend Feed 288 573,312 Photo Scrap 2,715 4,998 Image and Friend Selection 6,384 3,805,658 Profile Page Clicks Impressions Media Unit 10,233 5,693,509 Total
  • Thank you Contact [email_address]