Brief To activate the association of Nokia with Pictures. To create a deeper emotional connect with pictures. To enable people to talk with pictures.
Idea Box To create a image scrapping application that will enable users to chat using pictures with the TAGLINE – Picture get us talking. To enable people to express there feelings about a picture while they are viewing the pictures and activate – What pictures say ?
Idea 1 - Start scrapping with pictures An application was created that enable users to picture scrap there friends. Hence enabling them to talk with pictures.
Banner on profile page introduced the application to the users
User here is requested to choose the picture he wants to scrap
User here is requested to select a friend
Photo scrap on user page with Nokia branding
Application was virally spread through Friend Feed
Idea 2 – What does this picture say ? To enable people to express there feelings about a picture while they are viewing the pictures Comment section on the photo view page was skinned in Nokia 6700 . Banner had a tagline asking people “ What does this picture say ”.
Photo View Page
Consolidated - Mileage 267 305,310 Photo Views 579 1,004,231 Friend Feed 288 573,312 Photo Scrap 2,715 4,998 Image and Friend Selection 6,384 3,805,658 Profile Page Clicks Impressions Media Unit 10,233 5,693,509 Total