Casestudies nokia n97mini

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Nokia N97 mini Campaign

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Casestudies nokia n97mini

  1. 2. Brief <ul><li>1. Tagline of product is &quot;Get good things online&quot;. Activate the tagline. </li></ul><ul><li>2. Showcase the personalization feature of phone that enables the </li></ul><ul><li>person to select the widgets and customize them. </li></ul>
  2. 3. Idea Box <ul><li>My Fav Page Application </li></ul><ul><li>Contextual Branding </li></ul><ul><li>Associate the Brand recall with Happiness and Festivals </li></ul>
  3. 4. My Fav Page Application <ul><li>Add a default application “My Fav. Page” to every Users Profile on Indyarocks On this page, a user will be able to get a snapshot view of his Fav content on Indyarocks and outside. </li></ul><ul><li>Below are various widgets available on My Favpage for the user to add/move/delete Indyarocks Widgets will include - Fav. Movies - Fav. Games - Fav. Music - Cricket Widget - Fav. Videos - Fav. Photos, - Fav. Friends Non Indyarocks Widgets: - Web Bookmarks of Fav. Sites - News Feed from various news sites </li></ul>
  4. 5. My Fav. Page Branding 400px - 80px Various Widgets
  5. 6. Contextual Branding to showcase Customization and Online Social aspects <ul><li>Theme selection page </li></ul><ul><li>Friend Feed selection on profile page </li></ul><ul><li>SMS Page </li></ul>
  6. 7. Branding of Profile Theme application - 1 Branding 200X30 pixels
  7. 8. Branding 200X30 pixels Making it Viral - Branded Friend Feed for Profile Themes
  8. 9. Branding of Friend Feed Section Branding 195X30 pixels
  9. 10. Branding of SMS Branding 190X30 pixels Branding 90X80 pixels
  10. 11. Brand association with Special Events <ul><li>Christmas </li></ul><ul><li>Xmas Games </li></ul><ul><li>Xmas E-cards </li></ul><ul><li>Xmas SMS messages </li></ul><ul><li>New Year </li></ul><ul><li>New Year Resolution Contest </li></ul><ul><li>Take a Pledge to Lead India </li></ul><ul><li>New Year E-cards </li></ul><ul><li>New Year SMS messages </li></ul>
  11. 12. Christmas Micro-site
  12. 13. New Year Micro-site
  13. 14. Send Greetings page For Festivals Branding 195X30 pixels Branding
  14. 15. View Greeting Page Branding 190X35 pixels
  15. 16. Promoting Christmas Page Banner on Profile Page
  16. 17. Promoting New Year Page Banner on Profile Page
  17. 18. Co-branded ROS Banners promoting various branded activities
  18. 19. Mileage – 1 Month <ul><li>80,000 Clicks </li></ul><ul><li>3,40,000 E-Cards sent </li></ul><ul><li>18,000 Game Plays </li></ul><ul><li>23281 New Year resolution submissions </li></ul><ul><li>19000 Pledges </li></ul><ul><li>6 million SMS sent </li></ul><ul><li>1% CTR rate </li></ul>
  19. 20. Thank you Contact [email_address]

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