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Casestudies nokia n97mini

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Nokia N97 mini Campaign

Nokia N97 mini Campaign

Published in: Business

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Transcript

  • 1.  
  • 2. Brief
    • 1. Tagline of product is "Get good things online". Activate the tagline.
    • 2. Showcase the personalization feature of phone that enables the
    • person to select the widgets and customize them.
  • 3. Idea Box
    • My Fav Page Application
    • Contextual Branding
    • Associate the Brand recall with Happiness and Festivals
  • 4. My Fav Page Application
    • Add a default application “My Fav. Page” to every Users Profile on Indyarocks On this page, a user will be able to get a snapshot view of his Fav content on Indyarocks and outside.
    • Below are various widgets available on My Favpage for the user to add/move/delete Indyarocks Widgets will include - Fav. Movies - Fav. Games - Fav. Music - Cricket Widget - Fav. Videos - Fav. Photos, - Fav. Friends Non Indyarocks Widgets: - Web Bookmarks of Fav. Sites - News Feed from various news sites
  • 5. My Fav. Page Branding 400px - 80px Various Widgets
  • 6. Contextual Branding to showcase Customization and Online Social aspects
    • Theme selection page
    • Friend Feed selection on profile page
    • SMS Page
  • 7. Branding of Profile Theme application - 1 Branding 200X30 pixels
  • 8. Branding 200X30 pixels Making it Viral - Branded Friend Feed for Profile Themes
  • 9. Branding of Friend Feed Section Branding 195X30 pixels
  • 10. Branding of SMS Branding 190X30 pixels Branding 90X80 pixels
  • 11. Brand association with Special Events
    • Christmas
    • Xmas Games
    • Xmas E-cards
    • Xmas SMS messages
    • New Year
    • New Year Resolution Contest
    • Take a Pledge to Lead India
    • New Year E-cards
    • New Year SMS messages
  • 12. Christmas Micro-site
  • 13. New Year Micro-site
  • 14. Send Greetings page For Festivals Branding 195X30 pixels Branding
  • 15. View Greeting Page Branding 190X35 pixels
  • 16. Promoting Christmas Page Banner on Profile Page
  • 17. Promoting New Year Page Banner on Profile Page
  • 18. Co-branded ROS Banners promoting various branded activities
  • 19. Mileage – 1 Month
    • 80,000 Clicks
    • 3,40,000 E-Cards sent
    • 18,000 Game Plays
    • 23281 New Year resolution submissions
    • 19000 Pledges
    • 6 million SMS sent
    • 1% CTR rate
  • 20. Thank you Contact [email_address]