"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer
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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer, CEO of Gigya. Presented at Murmuration 2012.

"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer, CEO of Gigya. Presented at Murmuration 2012.

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  • Gamification is the process of using game thinking & mechanics to engage audiences & solve problemsPremal Shah of Kiv, said “I think our biggest competitor is actually Zynga”53 percent of Facebook users play games.56 million people play daily.By 2015, 50 percent of companies will embrace gamification."Just earning a prize or award isn't enough…You need to be able to brag about it in some way.” – Gabe Zichermann, CEO, Gamification Co.
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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer Presentation Transcript

  • 1. The following slideshow was presented by Gigya’s CEO Patrick Salyer at Murmuration 2012 Learn More About The Industry Collective: Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news
  • 2. Trend 1: Social is “The Next Search” Referral Traffic Social Networks vs. Google 26% 15% 21% 6% 21% 17% 19% 16% 18% 5% 16% 7% 15% 6% Social Networks 14% Google 5% 13% 10% 13% 9% 11% 8% 9% 5% 0% 5% 10% 15% 20% 25% 30%
  • 3. Trend 2: Lifestreaming
  • 4. Trend 3: People are bringing their “real” identity online
  • 5. Trend 4: It’s all about the influencers
  • 6. Trend 5: Users want personalized social experiences
  • 7. Trend 6: Users want to interact with friends
  • 8. Trend 7: Social game mechanics drive engagement
  • 9. Sites need to reconfigure for social to be successful Leverage Social APIs Facebook Connect Twitter for Websites LinkedIn Connect Google + Leverage Social Plugins
  • 10. Connect to the Social APIs &Gain Access to Social Identity
  • 11. Social Login – Gateway to Rich Social Data
  • 12. Social Login - Authorization – Permission Based
  • 13. Social Login – Access Rich Social Identity Data
  • 14. Social Identity Data - Profile, Friends, Interests & Activities
  • 15. The Connected Experience:Leverage Social Plugins to DriveOn-Site Engagement
  • 16. Social Activity Feed
  • 17. Social Content Creation
  • 18. Social Interaction
  • 19. Social Gamification
  • 20. Snapshot of a users social data Profile Information Name: John Smith Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location: New York, NY Education: Stanford Graduate Marital Status: Single Interest Graph Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup Activities: running, surfing, soccer, camping, kayaking Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+
  • 21. Email Marketing Integration Profile Information Name: John Smith Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location:New York, NY Education: Stanford Graduate Marital Status: Single Interest Graph Interests: Marathons , Surf Trips, Web Design, Music Festivals, NY Sports, World Cup running, surfing, soccer, camping, kayaking Activities: Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+
  • 22. Product Recommendation EngineProfile InformationName: John SmithEmail: email@gmail.comGender: MaleBirthday: 08/18/83Location: New York, NYEducation: Stanford GraduateMarital Status: SingleInterest GraphInterests: Marathons, Surf Trips, Web Design, MusicFestivals, NY Sports, World CupActivities:running, surfing, soccer, camping, kayakingMusic: 50 Cent, Run DMC, Black Eyed Peas, FooFighters, U2, Kanye WestMovies: Inception, TheShining, Jaws, Caddyshack, Seven, Forrest GumpTV Shows: Parks and Recreation, The League, TheSoup, The Colbert ReportBooks: Steve Jobs, Hunger Games, OutliersGames: Farmville, Medal of Honor, AssassinsCreed, Madden, Angry Birds, Gears of War, FIFA 2011Social Graph# of Friends: 222# of Followers: 4,256# of Connections: 500+
  • 23. Results?
  • 24. Social Login and Engagement Metrics On average, sites see an 23% overall increase in registrations by 23% after implementing Social Login. On average, users who 52% login with a social identity spend 52% more time on site than a traditional site user. On average, users who 179% interact with social applications view 179% more pages on site than users who do not interact.Source: *Gigya Analysis; December 2011
  • 25. Gigya’s integrated, end-to-end social infrastructure
  • 26. Gigya’s Super Social API • One implementation • Automatic updates in the cloud • Support for new providers • Support for account linking +22 more providers • Multiple SDKs (REST, JS, AS, Mobile)
  • 27. Gigya supports 1 billion unique users across 500+ clients
  • 28. Thank You Patrick Salyer Email: patrick@gigya.com Twitter: @patricksalyer Call us at: 650.353.7230 or email: sales@gigya.com
  • 29. •••