product photography advanced Carl Lapeirre

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  • 1. Carl Lapeirre – Photographer. Although I 'm specialized in social photography, I hope to learn you something about productphotography. I leave you my coordinates so you can check my work again and should you have any comments, please leave a message by email or tell Peter so we can change things if here is a next session. Before the digital age, all major productphotography was achieved with a view camera. http://en.wikipedia.org/wiki/View_camera movementes: Rise and fall - Rise and fall are the movements of either the front or rear standard vertically along a line in a plane parallel to the film (or sensor) plane Shift - Moving the front standard left or right from its normal position Tilt – turn around horizantal axis Swing – turn around verical axis
  • 2. Advantage: Disadvantage: Applications: buildings boxes all issues that bear no deformations issues that need to be rich in detail in ancient times, portrait however, the examples below, I made them end of the 90's
  • 3. But now back to reality, at least your reality wich are digital SLR camera's, just digital compact camera's, photoshop and most of all, light !!! I guess you already know about shutter speed, aperture, ISO sensitivity and color balance. If not, you should say now because it is to important. Lenses What you should know beforehand is that the pressure from wide angle lens, normal lens, telephoto lens will be in relationship to the size of the sensor, the former film plane. I explain myself, a normal lens for a 24/36 film or full ccd sensor is a 50mm but the same 50 mm becomes for a technical camera is a wide angle and for a plane of 12/24mm film it becomes a telephoto lens. Wide-angle lens –http://en.wikipedia.org/wiki/Wide-angle_lens in productphotography, a bat choise main reason is the distortion, this can normally not be what you want. Telephoto lens / normal lens –http://en.wikipedia.org/wiki/Telephoto_lens in productphotography, a good choise – no distortion and no deformation
  • 4. Light hard light – soft light sun – clouds hard shadow – now shadow spotlight - softbox/striplight -http://en.wikipedia.org/wiki/Soft_box -http://en.wikipedia.org/wiki/Hard_light#Hard_light -http://en.wikipedia.org/wiki/Category:Photographic_lighting Keylight fill light accent lighting/backlight -http://en.wikipedia.org/wiki/Three-point_lighting Use light to emphasize your subject and bring it to life ! Look at the structure of your subject and use the right light ! Light is more important than your camera. Lightpainting different approaches camera on the same place – exposures on the different parts of the subject and than with photoshop – capture one are other programs, you put all exposures together... working with a long exposure and light paint your subject
  • 5. Refering Photographers: – http://www.stephaneverheye.be – http://www.jorisluyten.be/ – http://www.bartvanleuven.com/ – http://www.boafotostudio.be/ – http://www.dsp.be/ – http://www.fotografie-verplancke.be/ – http://www.jeangodecharle.be/