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Lékué history
 

Lékué history

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    Lékué history Lékué history Presentation Transcript

    • AGENDA1. History2. Strategic model3. Results4. Designing our society?
    • HISTORY
    • World leader in silicone productsThousands of units World evolution of silicone moulds: Market undergoing continuous growth
    • Lékué, a pioneer brand in innovationLékué´s new products are the result of a constant commintment in R+D 1995 Rubber brooms and brushes 1999 The first platinum silicone moulds 1990 Bath mats 2006-2009 New 1985 Ice Cube successful products trays in different made of platinum shapes and silicone colours · Lemon squeezer · Suction lids · Steam case 1980 The first · 3D Moulds flexible ice cube - Decopen trays ... (industrial)
    • NEWPOSITIONING
    • NEW POSITIONING• Strategy oriented to consumer.• Constantly search of differentiation.• BE A UNIQUE BRAND
    • AXIS OF THENEW STRATEGY
    • AXIS OF THE NEW STRATEGY• Guidance to margin• Lékué is not a factory. IT IS A BRAND.• Launch of new products every year.• Increase the number of customers worldwide
    • Challenges of the new strategy• How to surprise our customers?• How to generate enough WOW new products?• How to make our fans smile?
    • HOW DID WE ACHIVEVE IT?• Simple models• Emotioning and with imagination• First VISUALIZING, PROTOTYPING and later ACTING
    • ACTIONS TAKEN• We have created our own system to generate ideas; designthinking• We designed and launched more than 200 new products.• We renewed our company
    • TURNOVER• Sales evolution €
    • WHERE DO WE GO?•Co-Creation experience• We use antropology as the basis of observation• Worlwide cooking shows• Worldwide friendly stores• Web and Blogs to communicate with our consumers
    • RESOURCES• Team work…eclectic, different, feminine• Passion, enthusiasm: Lékué makes you smile!• 5 internal designers, 4 external team• 9 Marketing people!
    • A NEW GREAT CAUSE• Lékué improves the overall lifethrough food
    • HOW?• We have designed a new strategic planning.• We developed with over 25 people of the company• We destroyed walls and refocused the way of working• We have merged marketing and R+D departments• We have organized ourselves the consumer’s environment
    • COM?•
    • COM?•
    • WHAT DID WE LEARN?• To separate the wheat from the chaff• To dream on a more beautiful and promising future• To fall in love• To be simple, ckear and funny• To leader and communicate is easier if beautiful
    • THANK YOU!!!