94% of retail sales still happen in person. Online activities drive these transactions more than ever. There’s a direct correlation between someone seeing an online ad and then shopping in a brick-and-mortar store.

1. Drive Retail Velocity with
Geotargeting
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2. 38%
45%
25%
22%
20%
4%
12% 5%
10% 19%
Ad Spending
Time Spent
USA 2013
Consumers’ Time is Increasingly Spent via Digital
TV Internet Mobile Radio Print
Most clients underspend on Digital by 20%-40%

3. 94% Of Your Visitors Don’t Convert
On Your Site
Ability to Optimize via:
• Geo Targeting
• Weather
• Day Parting
• Retargeting Non-buyers
• Employing Drafting Strategies
Geolocated
Display
Ads

4. Drive Retail Velocity
• Drives interaction and lifts
brands
• More efficient than
traditional media
• Essential to reaching an
audience
• More effective than you
think!
• Drives SEO
• Enhances effectiveness of
non-digital channels
• Effective across entire
customer journey
• Drives word of mouth at
scale
Digital
Advertising

5. Drive Retail Velocity with Digital Advertising
• 94% of retail sales still happen in person
• Online activities drive these transactions more than ever
• There’s a direct correlation between someone seeing an
online ad and then shopping in a brick-and-mortar store
Geolocated
Display
Ads

6. Drive Retail Velocity with Digital Advertising
• Display advertising, especially when combined with
remarketing, is a proven driver of retail velocity
• By targeting geographic drive-time radii around the
stores that carry your products, you engage with
customers at the moment of purchase decision
• It’s a great reminder to them to look for and buy
your products now that they are in-store
Geolocated
Display
Ads

7. Drive Retail Velocity with Digital Advertising
• Retailers judge product success, sometimes
harshly, on their velocity at retail
• Not enough sales means the products get pulled
from the shelf
• So how do you use digital to push retail sales at
retail?
Geolocated
Display
Ads

8. Drive Retail Velocity with Digital Advertising
• First, different retailers have different customer
profiles of their users and geographies
• For example, Walmart shoppers are different from CVS
shoppers
• We start by understanding what the sales goals are
at each retailer
• Then we overlay a deep consumer segmentation as
kids’ products are very different from health &
beauty items
Geolocated
Display
Ads

9. Drive Retail Velocity with Digital Advertising
• How many impressions do we need to drive a sale at
each retailer?
• What are the top 20% of retail stores that drive the
most sales volume?
• Are there better days of the week?
• i.e., Kids’ products sell better on weekends
• Are there other correlating factors to sales?
• i.e., Temperature, Weather, or Holidays
The result of a finely tuned retail campaign from Indri?
A 40% incremental increase in retail sales.
Geolocated
Display
Ads

10. What we do

11. Drive Local Shoppers
Geo Display Ads to Drive Retail
• Text
• Banners
• Rich Media
• Media
• Social
Advertising
Geolocated
Display
Ads

12. Repeatable Playbooks = Consistent Results
Geo Target Weather Day Part Non Buyer Drafting
Database of all major
US retailers to drive
traffic by store
Adjust media spend
by day by buyer
location
by weather
Mobile usage tends to
be highest early and
late in the day
96%+ of your visitors
don’t buy. Retarget
them via
programmatic
ad buying
Draft off competitors TV
or media spend in
real time

13. Improve and Enhance Your Campaigns
• Optimize Based On
Thousands Of
• Variables
• Locations
• Products
• Real Time
• Optimized By Keyword
and Device
• Data Analysis
Constantly Improves
Conversion Rates
Optimize
Campaigns

14. Leverage is Delivered Through Automation
Powerful and Highly Customizable Templates
• Full CSS Control
• No IT Needed
• Code Free Visual Editor
• A/B Test Copy & Images
Landing
Pages
• Drives ROI
• Sell Related Products
• Increase Brand and
Messaging Control

15. Setup an Introductory Phone Meeting!
http://indri.co/contact-us/

16. Thank You!