Big Data & Automated Closed-Loop Marketing

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How big data is impacting sales and marketing functions in digitally engaged organisations

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Big Data & Automated Closed-Loop Marketing

  1. 1. Big Data & AutomatedClosed-Loop Marketing
  2. 2. Big DataOriginated in the ‘Back Office’ is now‘Front of House’ & part of the modernCMO’s budget & IT spend
  3. 3. Everything In Our Lives NowGenerates DataWhat you receive, open, click,contribute, like, buy, ignore is tracked &stored somewhere including when &where you were.
  4. 4. Organisations Collect DataTo create a meaningful relationship withyou - for future product/servicedevelopment, to make a sale, to sort outyour problems, to become a betterbusiness.
  5. 5. Automated MarketingIs an efficient & effective way tostreamline repetitive manual marketingactivities to keep up with rising demandcreated by high availability – 24 x 7.
  6. 6. Automated Closed-LoopMarketingAutomated Marketing plus Analyticsintegrated to create businessinformation for decision-making.
  7. 7. Consumers Have ControlAutomated Closed-Loop Marketingmeans you get to do smarter otherthings until they’re ready for you.
  8. 8. Have A Digital StrategyIt’s complex – there’s Big Data,Analytics, Automated Marketing & a longto-do list… so you need a strategy.
  9. 9. Start Herehttp://www.semantia.com.au/services/digital-strategy/
  10. 10. Start Herehttp://www.semantia.com.au/services/digital-strategy/

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