Road safety challenges & the importance of partnerships ray shuey

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Road safety challenges & the importance of partnerships ray shuey

  1. 1. ROAD SAFETY CHALLENGES & THEIMPORTANCE OF PARTNERSHIPS AND CO-ORDINATION 2 0 1 2 I N D O N E S I A N D E L E G AT I O N FACT F I NDI NG M I S S I O N R A Y S H U E Y A . P. M . ROAD SAFETY SPECIALIST 1
  2. 2. THE IMPORTANCE OF PARTNERSHIPSHistoric Perspective Australia/VictoriaRoad Safety Issues in Indonesia – PersonalobservationsWhat has worked well in Australia?What have been the challenges in Australia?Our future directions?Can these lessons, strategies, programs applyto the Indonesian road safety environment? 2
  3. 3. AUSTRALIA - BACKGROUNDPopulation: Australia – 23 million Victoria – 5.5 millionVictoria has: 4.8 million registered vehicles 3.6 million licensed drivers 201,000 kilometres of road 460 million tons of freight moved annuallyRoad Fatalities: 287 fatalities last year (lowest on record) 5.1 Deaths per 100,000 populationEfforts to achieve an international low rate: Highly visible police enforcement Strengthen Partnerships 3.5 million breath tests annually High media profile, advertising, awareness Continuous community education 3
  4. 4. INTERNATIONAL ROAD SAFETY AIM “Reduce Incidence, Severity and Cost to the Community of Road Crashes”
  5. 5. INDONESIA - KEY ROAD SAFETY ISSUES Huge country, growing population. Massive congestion issues particularly in Jakarta Increasing Road Trauma 30,000 deaths plus per annum Road Users: 60%-70% motor cycle fatalities Data & Analysis: Limited meaningful crash analysis capability at both local and national level  No clear numbers on pedestrian casualties  Real causes of crashes – Investigation and analysis Limited Interagency cooperation and collaboration – Who has clear responsibility for what roles? Driver attitude, behaviour and the driving culture Road user discipline – driving offences to target  Speeding  Overloading Red light running – Left on red? When safe?  Careless and Dangerous Driving 5In some areas new roads create higher road safety risks
  6. 6. 6
  7. 7. FOUNDATION ATTRIBUTES - INDONESIA National Traffic Police Very Disciplined Traffic Police Organisation Very good Traffic Management Centre, GPS, CCTV monitoring Very good road development projects and black-spot treatments Very good public relations focus, public education interface and the use of the media New legislation to steer direction Strong capacity building support from International Agencies An aim for continuous improvement 7
  8. 8. ROAD SAFETY LEADERSHIP FROM UNACCEPTABLE TRAUMA Road Fatalities Australia 1925-20044000 Seat belts350030002500200015001000 1925 500 19702011 2004 0 Year Road 8 fatalities
  9. 9. VICTORIA’S ROAD SAFETY PERFORMANCE Victorian fatality rates per 100,000 population 12.00 Victoria 10.00 8.98 Rest of Australia 8.62 8.35 8.19 8.12 8.10Fatalities per 100,000 population 8.00 7.18 7.33 8.16 6.42 6.70 6.89 6.85 6.00 6.57 6.36 5.69 5.33 5.17 4.00 2.00 0.00 2002 2003 2004 2005 2006 2007 2008 2009 2010 Year 9
  10. 10. Since 2001 cultural change has continued to be influence by: Introducing Responsible Driving Legislation Dec. 1061 `01 954 Reducing Speed Threshold Enforcement Markers 806 Feb. `02 776 657 444 396 377 397 Cultural Change 3301970 1974 1980 1989 1992 1997 2001 02 03 10
  11. 11. 10 CRITICAL COMPONENTS OF ROAD SAFETY1. Situational analysis - What’s happening? Best data- crash causes?2. Partnership profile - Collaboration3. Working with the Community4. Quality of your “strategic” plan5. Media road safety profile6. Enforcement & Education campaigns7. Technology8. Resources and logistics9. Operational planning – effective?10. Performance measures & evaluation 11
  12. 12. PARTNERSHIP PROFILE ROAD SAFETY MANAGEMENT STRUCTURE MINISTERIAL COUNCIL FOR ROAD SAFETY Minister for Transport Minister for Police & Emergency Services Minister responsible for Transport Accident Commission (Chairmanship will rotate)Parliamentary Road Safety Committee National Issues ROAD SAFETY Executive Group Road Safety Traffic Safety Reference GroupEducation Group ROAD SAFETY Local Government Management Group Authorities Trauma & Coordination by Emergency VicRoads Community Road Services Safety Councils Transport VICROADS POLICE Accident Commission Roads Authority Enforcement and 12 Education
  13. 13. TRANSPORT ACCIDENT COMMISSION AT A GLANCEAnnual vehicle Care for accident victims registration TAC Premiums Road safety programs Road crashes
  14. 14. THE TOOLS USED TO ACHIEVE THIS Market research and evidence base Penalties and legislation Police enforcement Public education 14
  15. 15. EXAMPLE - DRINK DRIVINGBasis for action Only a little bit over, you bloody idiotAround 20% of all fatalities can be attributed to drink drivingLow levels of alcohol can affect driving skillsDon’t have to be ‘drunk’Minimise, preferably avoid, the use of alcohol prior to drivingDrinking and driving is socially unacceptableAim: to bring about a cultural change in community attitudesNow - 20 years of Public Education
  16. 16. Community Partners Develop a Commercial sound Industry communication Schools Public Attitude education and Surveys Driving Schools awareness strategy Strong Legislation Change Driving Quality Effective laws Research Strong Judicial System Culture Registration • Reduced Government Licensing crashes • Road Safety Stringent re-licensing • Reduced Council, injuries • Police, provisions • Reduced • Roads deaths Authority • Health• Infrastructure • Information 16
  17. 17. TRAFFIC SAFETY EDUCATION MULTI-AGENCY & COORDINATEDTraffic Police – “Strategies and Rationale”Media (Change from negative to positive)Planned programs – create awarenessChildren – all age groups (passengers & pedestrians)Community Groups – ownership of road safety. Police coach and help groups.Pre-Driver TrainingOutcome – attitude & behavioural change
  18. 18. EXAMPLESPEEDING & CRASH RISK RESEARCH In a 60 km/h speed zone, research shows that for every increase in travel speed of 5 km/h above the 60 km/h limit, the risk of casualty crash involvement doublesKloeden, McLean, Moore, Ponte ‘Travelling Speed and the Risk of Crash Involvement, FORS
  19. 19. SPEEDINGEDUCATIONAL/ADVERTISING TAC ‘Wipe off 5’ campaign – 3 phases Enforcement: increase awareness of chance of detection Instructional: provide rationale Emotive: provide moral case
  20. 20. THE COMMUNITY MESSAGE
  21. 21. TECHNOLOGY & AUTOMATION  Certified lasers/radar, moving mode radar – “in car” videos  Digital Technology Speed cameras – mobile/fixed Red light cameras Speed on green intersection cameras Time over extended distance (highway cameras)  Automatic Number Plate Recognition  Intelligent use of data – apply enforcement at the right time in the right location  Aim – collision prevention through law enforcement
  22. 22. THE STRATEGIC ROLE OF SAFETYCAMERAS  Sustainable change in driver behaviour  Reduce Average Speed & Red light running  Efficiency in Enforcement Processing  Intelligent use of data from the Cameras  USE ONLY GENERIC WARNINGS  Black Spot VS General Compliance  Revenue Raising VS ROAD SAFETY
  23. 23. EFFECTIVE ENFORCEMENTSTRATEGIES  Education preceding enforcement  Media parallel with enforcement  Mix targeted enforcement with random  Perception “Anywhere” “Anytime”  High visibility patrols mixed with covert fleet  Police – work in teams “saturation effect”  Apply “courtesy & explanation”  Publicize success
  24. 24. ENFORCEMENT STRATEGY A. Collaborative C. Flexible to B. Intelligence led address emerging Dynamic Evidence-based issues e.g. drugs & Outcome - focused driving 4 Key Elements to any Enforcement Program – for effectiveness and success 3. Fair, strict and 4. Well publicised1. Highly visible and 2. Repeating consistent enforcement activities –active road policing enforcement enforcement multiply enforcement operations often effectivenessALL factors are vital to success. PERCEPTION: ANYWHERE/ANYTIME/ANYBODY – if you drink and drive you will be caught and punished 24
  25. 25. COMMUNITY ATTITUDES Target enforcement Specific Deterrence Persistent offendersGeneral Deterrence Need to modify attitude/behaviour Law abiding drivers/riders 25
  26. 26. MAXIMISING COMMUNITY SELF-REGULATION Partnerships & Collaboration •Proactive programs focused on prevention and control •Positively reinforcement, reduced police intervention Compliance required (Enforcement & Education) •Strategic and long term •Self-regulation develops as planning between part of moral controls Government and Community Command & Control (Enforcement Only) •Fear of being caught, so will •Community monitoring of not drink and drive driver behaviours •Resistance to change •Medium level behavioural •Strong peer support for •Public denial of problem change safer driving behaviour •Short term behavioural •Limited peer support to change only monitor those who still drink •Many drivers will still take and drive the risk and drive whilst (Do only what is necessary!) impaired
  27. 27.  WHAT HAS WORKED WELL? • Increased fines and doubled the period of mandatory licence suspension (1978) Early Initiatives • Increased anti-drink driving publicity (1979) • Introduced and promoted low alcohol beer (1979) Legislation • Strong legislation to cover loopholes/excuses •Funding support for police enforcement •Random roadside alcohol testing Enforcement •High visibility police enforcement •High volume alcohol testing •Specialist Police Traffic Alcohol Unit • Graphic multi-million dollar publicity support • Effective Education & Awareness Campaigns Mass Media Communication • Common message “If you drink, then drive, you are a bloody idiot” • Community engagement, education and emotion • Set targetsMeasurement and • Constant monitoring Evaluation • Measure outcomes • Research and evaluation 27
  28. 28. WHAT HAVE BEEN THE CHALLENGES? • Community resistant to change • Proving the relationship between low alcohol consumption and high Community Attitudes risks of impaired driving • Dealing with the alcohol industry Repeat offenders • Offenders avoiding police enforcement • Sustainability of funding Funding, resourcing, • Maintaining police resources equipment • Focus on the best equipment • Non-compliance with declared principles – High visibility, repeated often, fair and consistent and well publicised enforcement • Efficiency of processing test procedures • Road safety – return on investmentProgram Coordination • Proving effectiveness of the program – matching the enforcement against the trauma • Delivering the service • Achieving cultural change – changing community habits of drinking and driving 28
  29. 29. FUTURE DIRECTIONS • Stronger marketing campaigns Marketing • Education and community awareness Data • More effective use of available knowledge Intelligence • Vehicle impoundment – strengthen to reflect risk Sanctions • Alcohol interlock – broaden the use. • Continue with 3.5million tests per annum Enforcement • Continue high visibility enforcement Strengthen • Working with industry, working with commerce Partnerships • Working with government agencies, local councils • Have we gone far enough?Constant Questions • Are there ways to improve effectiveness? • Attitude • Behaviour Philosophy • Culture 29
  30. 30. THE ‘SAFE SYSTEM’ APPROACH 30
  31. 31. CONSIDERATIONS FOR INDONESIA? • Road Safety Management – Responsibilities definedInfrastructure • • Partnerships – Government Agencies, NGO’s, Industry, Commerce Strategic Plan and Focus • Strong legislation and judicial system • Specialist Police Enforcement Unit(s) - Speed, Heavy Vehicle, Alcohol • Collection and Collation of Quality DataEnforcement • Random breath testing capability • Credible and reliable equipment • Sound policies and procedures • Effectiveness and efficiency in testing proceduresCommunity • Education and Awareness ProgramsEducation & • Community Involvement – Road Safety is the Community • Road Safety AdvertisingAwarenessSustainable • Community education and awareness • Police equipment for testing and safety equipmentRoad Safety • Testing equipment for hospitals and mortuaries Funding 31
  32. 32. "TOGETHER WE CAN MAKE A DIFFERENCE” 32
  33. 33. PROGRAM OUTCOME Stronger Partnerships Community involvement & acceptability Changed driver behaviours Reduced Collision Risk Reduction in Road Deaths/Road Trauma A Safe Driving Environment for all 33
  34. 34. QUESTIONS? 34

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