7 ticketing and information ja final

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  • Aims are for DKI
    Self-evident, but let’s repeat them
    Our team’s role is focussing on the non-busway services
    But this is in the context of all Jakarta Public Transport.
    This section of our work concentrates on the passenger, the end-user, and looks at the whole Public Transport network
  • Aims are for DKI
    Self-evident, but let’s repeat them
    Our team’s role is focussing on the non-busway services
    But this is in the context of all Jakarta Public Transport.
    This section of our work concentrates on the passenger, the end-user, and looks at the whole Public Transport network
  • TransitLink is the joint information / ticketing ‘brand’ of Singapore’s Public Transport system, and is driven by the Land Transport Authority
  • 1) Alternatives that are sub-optimal: less good for Jakarta
  • All integrated multimodal Smartcard systems worldwide exist alongside other ticketing systems
    But the extent of adoption varies by city
  • All integrated multimodal Smartcard systems worldwide exist alongside other ticketing systems
    But the extent of adoption varies by city
  • What it is:
    Technology is developing all the time
    Another personal device: wristwatch?
    Why?
    Can give better financial security than now
    Marketing relationship – all sorts of ways – link to user information – but will depend on Indonesian personal data laws
  • What it is:
    Technology is developing all the time
    Another personal device: wristwatch?
    Why?
    Can give better financial security than now
    Marketing relationship – all sorts of ways – link to user information – but will depend on Indonesian personal data laws
  • 7 ticketing and information ja final

    1. 1. Ticketing Systems and User Information John Austin
    2. 2. 2 Public Transport for Jakarta – Some Aims • Giving Jakarta better Public Transport services • So getting more passengers on Public Transport and slowing the growth on other modes – and making life better for all travellers • Improving the travel experience for all Public Transport users • Involves radically improving the non-busway bus services (the majority of public transport use in Jakarta) • PLUS ……..
    3. 3. 3 Public Transport for Jakarta – Some Aims Developing Jakarta Public Transport to: •Enable Integrated, Multimodal Passenger Journeys across all Public Transport services •Impress the Public Transport passenger with the concept of an integrated network across the different modes •Make the network attractive, so people want to use it Ticketing Systems and User Information are fundamental to this
    4. 4. 4 Ticketing Systems and User Information together • These complement each other From TransitLink website (Singapore) Fares Times and Routes Journey Planning Fares
    5. 5. 5 Both Ticketing Systems and User Information are key to: •Directly increasing the usage of Public Transport •Public Transport competing better with alternatives (e.g. motor-bike, cars) Their success depends on implementing other changes •Policy / Reform •Network Design •Standards •etc.
    6. 6. 6 They also assist with • Reducing boarding times, so buses can travel more kilometres in the same time • Focussing management attention on getting the design of Intelligent Transport Systems (ITS) data structure right - needed for electronic information - for example: – exactly where buses go – how long they normally take to travel on each section of road • Giving information to managers so they can make better decisions – about passenger journeys – on where revenue is coming from – on where investment needs to be focussed to reduce traffic delays
    7. 7. 7 Ticketing Systems • A long-term aim: an integrated multimodal Smartcard – To enable travel on Jakarta Public Transport network with a single card – Compatible with other systems that will have to be used where the integrated multimodal Smartcard is not available or not practical o No city has 100% use of such a card: varies by city o London: 80% (June 2012) • BUT a multimodal card is a huge challenge to introduce, from the experience of cities worldwide • So, as the path towards this, initially develop single-mode smartcards, managing them so that they provide an integrated service • This itself is a step-change for the non-busway bus services
    8. 8. 8 Benefits of Smartcard ticketing • Ease of travel – physically easier, and easier to understand • Faster, easier interchange • Pre-payment, without the passenger minding this • Can provide better financial security • Gives management flexibility on fares • Can create a marketing relationship with passenger • Can give management better information on travel patterns
    9. 9. 9 Multimodal Integrated Smartcard – the Aim Features •One single card for all travel at all times – But some exceptions for coverage (some modes) •Card would be ‘contactless’ (touch or remote) smartcard – Could be dedicated just to public transport – Could be mostly public transport but also used for small retail purchases and / or road tolls – Or could be a bank card that is enabled for public transport travel o Which could be a single -bank-specific electronic money product o Or a contactless bank card •In the future it could be smartphone with a chip in it •Or it could be another e-equipped personal device (e.g. a Near Field Communication [NFC]-enabled device) •Dependent on how technology develops
    10. 10. 10 For a bus-only, but multi-operator card, as a step towards multimodal card • The same above features as Multimodal card • But requires co-ordination with other cards if it is to achieve objectives of making Public Transport travel easy and attractive, e.g. – Identical or similar passenger travel ‘conditions’ – Compatible and co-located ‘top-up’ / vending machines – Information on the different modal cards available all in one place – Compatible time periods / validity
    11. 11. 11 Smartcard – ‘Hard’ Requirements – Technology o Open technology standards / systems with long life o Security (financial and data) and speed of all systems o Compatibility with existing systems o Reliability / Performance (standards) o Capacity to handle all transactions – Fare Structure o Compatibility with the fares structures that are used o If multimodal, then compatible with each mode’s fare structures o Including concessions, supplements, ‘period’ tickets – Infrastructure o Reading / Entry and Exit Control on all Station / Vehicle Entry points (exact points to be controlled depends on whether system is ‘closed’ like TransJakarta or ‘open’ like off-busway bus services) o Communications o Processing (‘Back office’)
    12. 12. 12 Smartcard – ‘Soft’ Requirements – Business Model / Organisation o Where multimodal - Which modes are in? Which are out? o Consider Value Chain – Who gains what? o Partnership: compatible with all stakeholders’ business goals o A controlling Organisation / Authority and a ‘Champion’ o Different roles of different parties o Back Office systems operator – Project Planning / Delivery o Complexity o Timescale – All the above become more complex as more modes and organisations are brought into the mix
    13. 13. 13 Multimodal integrated ticketing worldwide • Lengthy timescale to introduce • Complex project management to achieve success • Where regulation and control by the authority of public transport is ‘loose’ successful implementation is more difficult • Inclusion of taxis in a public transport smartcard scheme is not at all usual Some key factors for smartcard success (whether single mode or multimodal) • Role of Authority, to co-ordinate or control • Institutional Changes • Passenger incentives to use smartcard • Technical reliability
    14. 14. 14 User Information The passenger needs to know: –What Public Transport is available ? –What Public Transport can I get from A to B ? –How do I get to and from the Public Transport ? –When should I expect it to come ? –When is it actually going to come (‘Real Time Information’) ? –How much will it cost me to use ? –How do I pay for it? oEasier to explain to the passenger if there is a multi- trip card, or cards
    15. 15. 15 A key point the passenger needs to know about – INTERCHANGE – where problems can often occur Map of bus stops in city centre of Manchester, UK
    16. 16. 16 The passenger also needs general information – Especially for new travellers; such as : o How safe is Public Transport to use? o Where will the buses stop? o How do I get on and off the bus? And needs information in a variety of ways – Paper – Signs – Informed Staff – Websites – Social Media – Smartphones / Tablets (Apps and mobile-enabled sites)
    17. 17. 17 Conceptual bus network, with other Modes: Increases complexity of understanding Conceptual bus network from Public Transport Revitalization Strategy Presentation Commuter Rail (illustrative) MRT (illustrative)
    18. 18. 18 Passenger Information to enable INTEGRATION • People need to be able to change from one bus to another easily It happens on TransJakarta: passengers use these maps to navigate the TransJakarta network. But not much elsewhere • And from one mode (e.g. bus) to another (e.g. KRL)
    19. 19. 19 What do passengers need for INTEGRATION? (1) • A clear Jakarta Public Transport Network BRAND – (to recognise - though whilst this is important it is not a first step) • Clear on-the-street signage – (to get to and from the stop easily)
    20. 20. 20 What do passengers need for INTEGRATION? (2) • Real-Time Information ‘Next bus’ departure – all buses, destination, working
    21. 21. 21 What do passengers need for INTEGRATION? (3) •The opportunity to easily obtain and use an INTEGRATED MULTI-MODAL SMARTCARD TICKET – (to pay easily) •Electronic Journey Planners available on Smartphone Apps, Tablet Apps, Websites – (to find their way easily) •Information about all the network in VARIOUS MEDIA •On-road staff who are fully briefed, understand the network themselves, and are available to help
    22. 22. 22 What information can be produced for passengers? (1) Showing where the bus is going (not everybody understands the direction) Even smaller buses can show where they’re going to
    23. 23. 23 What information can be produced for passengers? (2) Leaflets for new routes, and making the leaflets available
    24. 24. 24 What information can be produced for passengers? (3) • Customer Helpline • Radio Announcements / Press Release / Press Articles • Direct E-mails
    25. 25. 25 What information can be produced for passengers? (4) • Facebook PrimaJasa’s Facebook page – showing fares on different routes
    26. 26. 26 What information can be produced for passengers? (5) • Twitter KRL’s Twitter page
    27. 27. 27 What information can be produced for passengers? (6) • Websites Website of Brighton & Hove bus company, UK. Links to a very large range of information
    28. 28. 28 What information can be produced for passengers? (7) • Mobile apps • Android (many) • Windows / Nokia (many) • i-phone (comparatively few) • Blackberry (very few) • Journey Planners • Google Maps /Google Transit Journey Planning • Other Journey Planners exist in many places worldwide
    29. 29. 29 Current Mobile apps for Jakarta Public Transport Several developed by unofficial sources A few (e.g. some for railways) are official Smartphone Operating System Approx. number Android 15 – 20 Windows / Nokia 10 - 15 Apple 5 – 10 Blackberry c. 5 Those apps relating to non- TransJakarta bus routes include information which official sources do not currently provide, and which may be wrong Dishub should start to reliably and accurately construct and maintain information on such bus routes so that it can then provide it to app suppliers Free Apple OS app on TransJakarta
    30. 30. 30 Journey Planners Google Journey Planner Google is a market leader in Journey Planning worldwide: its tools are widely available. Google Transit is an official Google programme done through city Public Transport agencies and operators. Google claims that Google Transit covers Jakarta. Yet its Jakarta data is wrong. Where does it come from? Dishub should ensure that Google has correct data
    31. 31. 31 Multimodal Journey Planners Google Transit Journey Planner: Very clever, and easy and attractive to use Very easy to locate it online But it’s wrong for Jakarta (some bus routes shown here do not exist) Because the data it uses is wrong
    32. 32. 32 What’s needed for Dishub to deliver all this? • Dishub must have easily-accessible, accurate information on the whole bus network • Routes, Operators, Stops, Terminals • The different Dishub departments dealing with these must communicate well with each other • And there must be clear IT protocols for Dishub handling information relating to the bus network • Standard use of names, abbreviations, structure of databases/spreadsheets • Relate different spellings of the same place to one standard name • Data must be correct • Must be proper version control of documents • Must be systems/processes for keeping the data up-to- date
    33. 33. 33 Once the information is correct • Dishub to make this accurate information available to private-sector producers /suppliers of mobile apps • Dishub to establish a small Public Transport Marketing office, with clear, but limited objectives • Output to be focussed initially on publicity for bus service changes • and introduction of a simple web-based Public Transport Information Portal • Revised Dishub website (March 2014) is a welcome move in this direction • Expansion of role of this office over time, with, e.g. • Real Time information • Ticketing strategy • Adoption of standards • Formal relationship with Google Transit • Adoption of brand

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