Social Networking Benefits & Pitfalls Tuesday 18 th  January 2011
twitter.com/chloeatindium twitter.com/indiumonline indiumonline.co.uk/blog uk.linkedin.com/in/indiumchloethomas facebook.c...
Social Networking <ul><li>What is it? </li></ul><ul><li>The process of building online communities, often accomplished bot...
<ul><li>Complements and amplifies what you’re already doing </li></ul><ul><li>It’s another one-to-one contact channel </li...
Some Stats <ul><li>There are more than 3.5bn pieces of content shared each week on Facebook </li></ul><ul><li>There are no...
The Pitfalls <ul><li>Employers Watching Workers Online Spurs Privacy Debate (Wall St Journal) </li></ul><ul><li>Divorce Ca...
Maximise the Benefits, Minimise the Pitfalls <ul><li>Think first </li></ul><ul><li>Define what each tool will be used for ...
The Key Tools <ul><li>Plaxo </li></ul><ul><li>MySpace </li></ul><ul><li>You Tube </li></ul><ul><li>Slideshare </li></ul><u...
<ul><li>indiumonline </li></ul><ul><li>Phone: 01865 980 630 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>ind...
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Social Networking Benefits & Pitfalls

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A Guide to the Pros & Cons of Social Networking and how to reap the benefits while avoiding the pitfalls.

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Social Networking Benefits & Pitfalls

  1. 1. Social Networking Benefits & Pitfalls Tuesday 18 th January 2011
  2. 2. twitter.com/chloeatindium twitter.com/indiumonline indiumonline.co.uk/blog uk.linkedin.com/in/indiumchloethomas facebook.com/xxxx (sorry – not for business) <ul><ul><ul><ul><ul><li>Chlo ё Thomas Online marketing in motion: from strategy to tactics </li></ul></ul></ul></ul></ul>01865 980 630 <ul><li>Barclays Bank </li></ul><ul><ul><li>Online and Direct Marketing for Retailers </li></ul></ul><ul><li>Past Times </li></ul><ul><ul><li>Direct Communications Manager </li></ul></ul><ul><li>Ardington </li></ul><ul><ul><li>Head of E-Commerce </li></ul></ul><ul><li>Indium Web Management </li></ul><ul><ul><li>Managing Director & Chief Consultant </li></ul></ul>indiumonline.co.uk
  3. 3. Social Networking <ul><li>What is it? </li></ul><ul><li>The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites. webtrends.about.com/od/web20/a/web20-glossary_2.htm </li></ul><ul><li>The Benefits </li></ul>01865 980 630 indiumonline.co.uk
  4. 4. <ul><li>Complements and amplifies what you’re already doing </li></ul><ul><li>It’s another one-to-one contact channel </li></ul><ul><li>Publicise events </li></ul><ul><li>Group mailings </li></ul><ul><li>Another way for people to find you </li></ul><ul><li>Find like minded people – support for you </li></ul><ul><li>Lead Generation </li></ul><ul><li>Soft Marketing </li></ul>Why should you be using it? 01865 980 630 indiumonline.co.uk
  5. 5. Some Stats <ul><li>There are more than 3.5bn pieces of content shared each week on Facebook </li></ul><ul><li>There are now 11m LinkedIn users across Europe </li></ul><ul><li>Towards the end of 2010: </li></ul><ul><ul><li>the average number of tweets per day was > 27.3 m  </li></ul></ul><ul><ul><li>The average number of tweets per hour was around 1.3m </li></ul></ul><ul><li>More than 700,000 local businesses have active Pages on Facebook </li></ul><ul><li>Purpose-built Facebook pages have created more than 5.3bn fans </li></ul><ul><li>15% of bloggers spend 10 or more hours each week blogging </li></ul><ul><li>At the current rate, Twitter will process almost 10bn tweets in a single year </li></ul><ul><li>About 70% of Facebook users are outside the USA </li></ul><ul><li>More than 250 Facebook applications have over a million combined users each month </li></ul><ul><li>70% of bloggers are organically talking about brands on their blog </li></ul><ul><li>38% of bloggers post brand or product reviews </li></ul>01865 980 630 indiumonline.co.uk
  6. 6. The Pitfalls <ul><li>Employers Watching Workers Online Spurs Privacy Debate (Wall St Journal) </li></ul><ul><li>Divorce Case Evidence: Facebook profile used in court </li></ul><ul><li>Courtney Love's tweets lead to groundbreaking suit </li></ul><ul><li>Court orders ex-employee to hand over LinkedIn contacts </li></ul><ul><li>Getting the skinny on Twitter's ‘Cisco Fatty’ </li></ul><ul><li>A Twitterati Calls Out Whirlpool </li></ul><ul><li>Social Media Lawsuit from Flash Mob Incident? </li></ul><ul><li>The Pizza Kitchen faces social media libel lawsuit </li></ul><ul><li>Vodafone’s homophobic tweet </li></ul><ul><li>Habitat sorry for Iran Tweeting </li></ul><ul><li>Facebook Party House Trashed </li></ul><ul><li>Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples </li></ul><ul><li>5 tips to avoid a social media law suit </li></ul>01865 980 630 indiumonline.co.uk
  7. 7. Maximise the Benefits, Minimise the Pitfalls <ul><li>Think first </li></ul><ul><li>Define what each tool will be used for </li></ul><ul><li>Set up a Social Media Policy </li></ul>01865 980 630 indiumonline.co.uk
  8. 8. The Key Tools <ul><li>Plaxo </li></ul><ul><li>MySpace </li></ul><ul><li>You Tube </li></ul><ul><li>Slideshare </li></ul><ul><li>Flickr </li></ul><ul><li>Wikipedia </li></ul><ul><li>Forums </li></ul><ul><li>Scribd </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>Reddit </li></ul><ul><li>Second Life </li></ul>LinkedIn Twitter Facebook Blogs 01865 980 630 indiumonline.co.uk
  9. 9. <ul><li>indiumonline </li></ul><ul><li>Phone: 01865 980 630 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>indiumonline.co.uk/blog </li></ul><ul><li>twitter.com/indiumonline </li></ul><ul><li>twitter.com/chloeatindium </li></ul><ul><li>uk.linkedin.com/in/indiumchloethomas </li></ul><ul><li>Our Services </li></ul><ul><li>Email </li></ul><ul><li>Affiliates </li></ul><ul><li>Search (PPC/SEO) </li></ul><ul><li>Search – Local </li></ul><ul><li>Training </li></ul><ul><li>Social Media </li></ul><ul><li>- Set Up </li></ul><ul><li>- Management </li></ul>For how to guides on tools we’ve discussed please give Chlo ë your business card Plus see our site & blog for news, case studies & white papers

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