Gov2.0 'Trends in online communication and Social media

Government 2.0 Public services in the new era

THE WEB IS THE MAIN CHANNEL

4 500 000 Households

60% online

10 666 866 Belgian citizens

70% online

Internet is a part of our society

Belgium= Community!

Use of Internet for life events (Indigov EU Survey) - - For my own personal purposes On behalf of someone else For myself and for others No Total (N=10.000) Declaring income taxes 40,2% 4,2% 10,9% 44,7% 100,0% Looking for a job 27,1% 7,7% 6,5% 58,7% 100,0% Making use of the public library 24,8% 3,5% 5,9% 65,8% 100,0% Enrolling in higher education 17,4% 7,1% 2,2% 73,3% 100,0% Buying a car 13,7% 4,9% 4,2% 77,1% 100,0% Buying, building or renovating a house 12,9% 3,8% 4,9% 78,4% 100,0% Needing a passport or visa to travel to another country 12,8% 4,7% 4,1% 78,4% 100,0% Moving and changing address within one country 11,8% 3,7% 4,0% 80,5% 100,0% Being taken into hospital 8,7% 6,0% 2,8% 82,5% 100,0% Applying for a study grant 9,4% 5,8% 1,7% 83,1% 100,0% Becoming unemployed 9,2% 3,4% 1,9% 85,6% 100,0% Reporting a crime 8,5% 3,0% 2,2% 86,3% 100,0% Applying for a driver's licence 7,6% 4,1% 1,9% 86,4% 100,0% Marrying or changing marital status 4,7% 2,3% 2,0% 90,9% 100,0% Retiring 3,9% 3,3% 1,9% 91,0% 100,0% Death of a close relative 4,6% 2,6% 1,7% 91,0% 100,0% Declaring the birth of a child 5,0% 2,1% 1,5% 91,5% 100,0% Starting or preparing to study or work in another country 4,0% 2,8% 1,6% 91,6% 100,0% Coming into an inheritance 3,2% 2,3% 1,8% 92,7% 100,0% Moving or preparing to move to another country 2,7% 2,1% 1,7% 93,5% 100,0% Total sample Belgium Looking for a job 73,3% 78,3% Declaring income taxes 62,5% 53,2% Starting or preparing to study or work in another country 56,4% 66,1% Enrolling in higher education 55,5% 44,5% Buying, building or renovating a house 51,4% 64,8% Moving or preparing to move to another country 51,0% 63,2% Buying a car 49,3% 42,2% Applying for a study grant 48,4% 60,4% Making use of the public library 45,3% 50,9% Retiring 45,2% 39,7% Moving and changing address within one country 45,1% 34,1% Becoming unemployed 33,8% 33,0% Needing a passport or visa to travel to another country 32,4% 22,9% Applying for a driver's licence 30,0% 17,6% Marrying or changing marital status 28,9% 15,8% Coming into an inheritance 28,5% 35,4% Reporting a crime 24,6% 23,8% Declaring the birth of a child 24,1% 12,2% Death of a close relative 22,1% 16,2% Being taken into hospital 14,4% 15,1% Average % for all 20 life events 41,1% 39,5%

WHAT IS WEB 2.0?

Source: http://www.hansonexperience.com

Web2.0

Content

Created

Shared

Remixed

Repurposed

Passed along

BY USERS

Web1.0

Information

Published

Consumed

BY THE USER

The possibilities are endless….

IMPACT ON GOVERNMENT COMMUNICATION

Government and citizen

Open Government: Make information more shareable

Mass collaboration: Involve citizens in tasks, processes, supervision, …

Participation: Everyone can express their opinion, give ideas, ….

The use of social networks to reinforce the civil society

Key: Accessible & Transparent

Government internal

Civil servants keep informed and exchange ideas through networks, blogs,..

Involve citizens to gather knowledge & participation

Keeping track of online discussions and networks about you’re expertise

Work even closer with colleagues, know what they are working on

Share documents, files , …

 Knowledge enrichment ; collective intelligence

Impact on communication patterns

Web 2.0 as a service: sender still central

Inform: web 1.0 with 2.0 tools: make information better accessible

Create awareness: convince people

Engage: stimulate people to act

Crisis communication: faster and more spread

Web 2.0 as a way of communication – all users central

Interact: users generate information, idea’s, proposals,…: users cooperate

Participate: users are central actors and producers

INFORM

WEB 2.0 as a service

Government & databases

Increase accessibility and relevance of government database

Easier to use

More understandable information

Intuitive user interfacing

More adopted to people’s needs

… .

http://www5.nijmegen.nl/voifrontend

Government & Photo sharing

Publish pictures of

Events

Campaigns

Party’s (governmental)

Museums

Royal visits

Tourism

Politics

… .

Perfect for a photo competition

Government & podcasting

"iPod" and "broadcast“

Government & Video sharing

Give you’re message a voice!

 People love video’s

http://visitbristol.co.uk

Government & Blogging

BLOGGING

Post announcements & progress

Post summaries & current projects

Interact with citizen blogs

Government & Twitter

Let people know what you’re

Doing

Reading

Writing

Thinking

Seeing

…… .

Spread the word  Follow & be followed!

U.S congress Tweets! First hand information from over 50 congress members

Government & own channels

Create an own brand or channel

 Not just a bunch of video’s or information

 Create Government Channels

 Integration of different tools and technologies

www.youtube.com/user/househub Channel dedicated to the U.S. House of representatives

CREATE AWARENESS

Governmental campaigns produce

Forum Poll Facebook Blog Netlog Posts Flickr News Website

ENGAGE

Government & Social network

Government & social networking

Profile - group - pages - events – applications

Make fans, supporters, ..

Make announcements

Send event invitations

Take care of your network, keep it fresh.

Belgium

Governmental presence is limited

Politicians started working with social media!

People love their province

LinkedIn is a professional Network 

Governmental presence high for the Netherlands

Belgium has fallen behind

Possible to create a new community

BDPlaza is a private community, only employees can enter (Netherlands)

Governmental competitions

CRISIS COMMUNICATION

LA Fire Department: "We have responsibilities to the public to move the information as quickly as possible ... so that they can make key decisions." Crisis communication

www.defenselink.mil/Blogger

Podcasting

Channel

INTERACT

WEB 2.0 as a way of communication

Wiki

Wiki made by members of the Government Information Technology Community and directed to technology professionals with knowledge of government operations to contribute to or update this site.

www.everyblock.com

www.fixmystreet.com

You can report every local problem, f.e. Graffiti & road problems.

Reports include:

Description of the problem

Picture

Map of the location

www.vesuvius2009.be

PARTICIPATE

WEB 2.0 as a way of communication

Government & Virtual World

Government & Gaming

Obama is making a change through Social Media!

Indigov

Spin-off K.U.Leuven

Specialist in consultancy en user oriented research

Expertise in eGovernment, 360° communicatie, nieuwe media en online research tools

EU, Vlaamse en federale overheid, lokale besturen, nationale en internationale media concerns, …

Karel van

Lotharingenstraat 4

3000 Leuven

BELGIE

Tel: +32 16 22 62 14

Fax: +32 16 22 62 18

[email_address]

[email_address]

www.indigov.be

Campagne evaluatie

Imago studies

Evaluatie website/eCommunicatie

Adoptie

Gebruik

Impact

eGovernment

eParticipatie

eInclusion

eOverheid 360° Communicatie Interactieve media Tools & Approaches Spin-off KU Leuven E-research

iVOX panel

Socratos

Omnibus

Subpanels

Web 2.0

Onderzoek & advies met maatschappelijke meerwaarde T-research (IDTV)

Beleidsondersteuning

Visieontwikkeling

Strategiebepaling

Operationele monitoring

Beleids- en strategiebepaling

Deskresearch

Focusgroepen en interviews

Post en telefonische enquêtes

Offline onderzoek

Monitors

Benchmarks

SWOT-analyse

Dashboard

Management tools

Benchmark websites

Bereik

Bekendheid

Waardering

Behoeftestudies

Stakeholdersanalyse

Gebruikersstudies

Tevredenheidstudies

User oriented research Expertisedomeinen

Gov2.0 'Trends in online communication and Social media

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Notes on slide 1

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