Government 2.0 Public services in the new era
THE WEB IS THE MAIN CHANNEL
<ul><li>4 500 000   Households </li></ul><ul><li>60% online </li></ul><ul><li>10 666 866 Belgian citizens </li></ul><ul><l...
 
Use of  Internet for life events  (Indigov EU Survey)   -   -   For my own personal purposes On behalf of someone else For...
WHAT IS WEB 2.0?
Source:  http://www.hansonexperience.com
<ul><li>Web2.0 </li></ul><ul><li>Content </li></ul><ul><li>Created </li></ul><ul><li>Shared </li></ul><ul><li>Remixed </li...
The possibilities are endless….
IMPACT ON GOVERNMENT COMMUNICATION
Government and citizen <ul><li>Open Government:  Make information more shareable </li></ul><ul><li>Mass collaboration:  In...
Government internal <ul><li>Civil servants keep informed and exchange ideas through networks, blogs,.. </li></ul><ul><li>I...
Impact on communication patterns <ul><li>Web 2.0 as a service: sender still central </li></ul><ul><ul><li>Inform: web 1.0 ...
INFORM <ul><li>WEB 2.0 as a service </li></ul>
Government & databases <ul><li>Increase accessibility and relevance of government database </li></ul><ul><ul><li>Easier to...
http://www5.nijmegen.nl/voifrontend
Government & Photo sharing <ul><li>Publish pictures of </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Campaigns <...
Perfect for a photo competition
Government & podcasting <ul><li>&quot;iPod&quot; and &quot;broadcast“ </li></ul>
Government & Video sharing <ul><li>Give you’re message a voice! </li></ul><ul><li>   People love video’s </li></ul>
http://visitbristol.co.uk
 
Government & Blogging
<ul><li>BLOGGING </li></ul><ul><li>Post announcements & progress </li></ul><ul><li>Post summaries & current projects </li>...
Government & Twitter <ul><li>Let people know what you’re </li></ul><ul><ul><li>Doing </li></ul></ul><ul><ul><li>Reading </...
U.S congress Tweets! First hand information from over 50 congress members
Government & own channels <ul><li>Create an own brand or channel </li></ul><ul><li>   Not just a bunch of video’s or info...
www.youtube.com/user/househub Channel dedicated to the U.S. House of representatives
CREATE AWARENESS <ul><li>WEB 2.0 as a service </li></ul>
Governmental campaigns produce
Forum Poll Facebook Blog Netlog Posts Flickr News Website
 
 
 
 
 
ENGAGE <ul><li>WEB 2.0 as a service </li></ul>
Government &  Social network
Government & social networking <ul><li>Profile - group - pages - events – applications </li></ul><ul><ul><li>Make fans, su...
<ul><li>Belgium   </li></ul><ul><li>Governmental presence is limited </li></ul><ul><li>Politicians started working with so...
People love their province
LinkedIn is a professional Network  
<ul><li>Governmental presence high for the Netherlands </li></ul><ul><li>Belgium has fallen behind </li></ul>
<ul><li>Possible to create a new community </li></ul><ul><li>BDPlaza is a private community, only employees can enter (Net...
Governmental competitions
CRISIS COMMUNICATION <ul><li>WEB 2.0 as a service </li></ul>
LA Fire Department: &quot;We have responsibilities to the public to move the information as quickly as possible ... so tha...
 
www.defenselink.mil/Blogger
Podcasting
Channel
INTERACT <ul><li>WEB 2.0 as a way of communication </li></ul>
Wiki
Wiki made by members of the Government Information Technology Community and directed to technology professionals with know...
www.everyblock.com
www.fixmystreet.com <ul><li>You can report every local problem, f.e. Graffiti & road problems. </li></ul><ul><li>Reports i...
www.vesuvius2009.be
 
PARTICIPATE <ul><li>WEB 2.0 as a way of communication </li></ul>
Government & Virtual World
Government & Gaming
 
 
Obama is making a change through  Social Media!
 
 
 
 
 
 
 
Indigov <ul><li>Spin-off K.U.Leuven </li></ul><ul><li>Specialist in consultancy en user oriented research </li></ul><ul><l...
<ul><li>Campagne evaluatie </li></ul><ul><li>Imago studies </li></ul><ul><li>Evaluatie website/eCommunicatie </li></ul><ul...
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Gov2.0 'Trends in online communication and Social media

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Gov2.0 'Trends in online communication and Social media

  1. 1. Government 2.0 Public services in the new era
  2. 2. THE WEB IS THE MAIN CHANNEL
  3. 3. <ul><li>4 500 000 Households </li></ul><ul><li>60% online </li></ul><ul><li>10 666 866 Belgian citizens </li></ul><ul><li>70% online </li></ul><ul><li>Internet is a part of our society </li></ul><ul><li>Belgium= Community! </li></ul>
  4. 5. Use of Internet for life events (Indigov EU Survey) - -   For my own personal purposes On behalf of someone else For myself and for others No Total (N=10.000) Declaring income taxes 40,2% 4,2% 10,9% 44,7% 100,0% Looking for a job 27,1% 7,7% 6,5% 58,7% 100,0% Making use of the public library 24,8% 3,5% 5,9% 65,8% 100,0% Enrolling in higher education 17,4% 7,1% 2,2% 73,3% 100,0% Buying a car 13,7% 4,9% 4,2% 77,1% 100,0% Buying, building or renovating a house 12,9% 3,8% 4,9% 78,4% 100,0% Needing a passport or visa to travel to another country 12,8% 4,7% 4,1% 78,4% 100,0% Moving and changing address within one country 11,8% 3,7% 4,0% 80,5% 100,0% Being taken into hospital 8,7% 6,0% 2,8% 82,5% 100,0% Applying for a study grant 9,4% 5,8% 1,7% 83,1% 100,0% Becoming unemployed 9,2% 3,4% 1,9% 85,6% 100,0% Reporting a crime 8,5% 3,0% 2,2% 86,3% 100,0% Applying for a driver's licence 7,6% 4,1% 1,9% 86,4% 100,0% Marrying or changing marital status 4,7% 2,3% 2,0% 90,9% 100,0% Retiring 3,9% 3,3% 1,9% 91,0% 100,0% Death of a close relative 4,6% 2,6% 1,7% 91,0% 100,0% Declaring the birth of a child 5,0% 2,1% 1,5% 91,5% 100,0% Starting or preparing to study or work in another country 4,0% 2,8% 1,6% 91,6% 100,0% Coming into an inheritance 3,2% 2,3% 1,8% 92,7% 100,0% Moving or preparing to move to another country 2,7% 2,1% 1,7% 93,5% 100,0%   Total sample Belgium Looking for a job 73,3% 78,3% Declaring income taxes 62,5% 53,2% Starting or preparing to study or work in another country 56,4% 66,1% Enrolling in higher education 55,5% 44,5% Buying, building or renovating a house 51,4% 64,8% Moving or preparing to move to another country 51,0% 63,2% Buying a car 49,3% 42,2% Applying for a study grant 48,4% 60,4% Making use of the public library 45,3% 50,9% Retiring 45,2% 39,7% Moving and changing address within one country 45,1% 34,1% Becoming unemployed 33,8% 33,0% Needing a passport or visa to travel to another country 32,4% 22,9% Applying for a driver's licence 30,0% 17,6% Marrying or changing marital status 28,9% 15,8% Coming into an inheritance 28,5% 35,4% Reporting a crime 24,6% 23,8% Declaring the birth of a child 24,1% 12,2% Death of a close relative 22,1% 16,2% Being taken into hospital 14,4% 15,1% Average % for all 20 life events 41,1% 39,5%
  5. 6. WHAT IS WEB 2.0?
  6. 7. Source: http://www.hansonexperience.com
  7. 8. <ul><li>Web2.0 </li></ul><ul><li>Content </li></ul><ul><li>Created </li></ul><ul><li>Shared </li></ul><ul><li>Remixed </li></ul><ul><li>Repurposed </li></ul><ul><li>Passed along </li></ul><ul><li>BY USERS </li></ul><ul><li>Web1.0 </li></ul><ul><li>Information </li></ul><ul><li>Published </li></ul><ul><li>Consumed </li></ul><ul><li>BY THE USER </li></ul>
  8. 9. The possibilities are endless….
  9. 10.
  10. 11. IMPACT ON GOVERNMENT COMMUNICATION
  11. 12. Government and citizen <ul><li>Open Government: Make information more shareable </li></ul><ul><li>Mass collaboration: Involve citizens in tasks, processes, supervision, … </li></ul><ul><li>Participation: Everyone can express their opinion, give ideas, …. </li></ul><ul><li>The use of social networks to reinforce the civil society </li></ul><ul><ul><li>Key: Accessible & Transparent </li></ul></ul>
  12. 13. Government internal <ul><li>Civil servants keep informed and exchange ideas through networks, blogs,.. </li></ul><ul><li>Involve citizens to gather knowledge & participation </li></ul><ul><li>Keeping track of online discussions and networks about you’re expertise </li></ul><ul><li>Work even closer with colleagues, know what they are working on </li></ul><ul><li>Share documents, files , … </li></ul><ul><ul><li> Knowledge enrichment ; collective intelligence </li></ul></ul>
  13. 14. Impact on communication patterns <ul><li>Web 2.0 as a service: sender still central </li></ul><ul><ul><li>Inform: web 1.0 with 2.0 tools: make information better accessible </li></ul></ul><ul><ul><li>Create awareness: convince people </li></ul></ul><ul><ul><li>Engage: stimulate people to act </li></ul></ul><ul><ul><li>Crisis communication: faster and more spread </li></ul></ul><ul><li>Web 2.0 as a way of communication – all users central </li></ul><ul><ul><li>Interact: users generate information, idea’s, proposals,…: users cooperate </li></ul></ul><ul><ul><li>Participate: users are central actors and producers </li></ul></ul>
  14. 15. INFORM <ul><li>WEB 2.0 as a service </li></ul>
  15. 16. Government & databases <ul><li>Increase accessibility and relevance of government database </li></ul><ul><ul><li>Easier to use </li></ul></ul><ul><ul><li>More understandable information </li></ul></ul><ul><ul><li>Intuitive user interfacing </li></ul></ul><ul><ul><li>More adopted to people’s needs </li></ul></ul><ul><ul><li>… . </li></ul></ul>
  16. 17. http://www5.nijmegen.nl/voifrontend
  17. 18.
  18. 19. Government & Photo sharing <ul><li>Publish pictures of </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Campaigns </li></ul></ul><ul><ul><li>Party’s (governmental) </li></ul></ul><ul><ul><li>Museums </li></ul></ul><ul><ul><li>Royal visits </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>… . </li></ul></ul>
  19. 20. Perfect for a photo competition
  20. 21. Government & podcasting <ul><li>&quot;iPod&quot; and &quot;broadcast“ </li></ul>
  21. 22. Government & Video sharing <ul><li>Give you’re message a voice! </li></ul><ul><li> People love video’s </li></ul>
  22. 23. http://visitbristol.co.uk
  23. 25. Government & Blogging
  24. 26. <ul><li>BLOGGING </li></ul><ul><li>Post announcements & progress </li></ul><ul><li>Post summaries & current projects </li></ul><ul><li>Interact with citizen blogs </li></ul>
  25. 27. Government & Twitter <ul><li>Let people know what you’re </li></ul><ul><ul><li>Doing </li></ul></ul><ul><ul><li>Reading </li></ul></ul><ul><ul><li>Writing </li></ul></ul><ul><ul><li>Thinking </li></ul></ul><ul><ul><li>Seeing </li></ul></ul><ul><ul><li>…… . </li></ul></ul><ul><li>Spread the word  Follow & be followed! </li></ul>
  26. 28. U.S congress Tweets! First hand information from over 50 congress members
  27. 29. Government & own channels <ul><li>Create an own brand or channel </li></ul><ul><li> Not just a bunch of video’s or information </li></ul><ul><li> Create Government Channels </li></ul><ul><li> Integration of different tools and technologies </li></ul>
  28. 30. www.youtube.com/user/househub Channel dedicated to the U.S. House of representatives
  29. 31. CREATE AWARENESS <ul><li>WEB 2.0 as a service </li></ul>
  30. 32. Governmental campaigns produce
  31. 33. Forum Poll Facebook Blog Netlog Posts Flickr News Website
  32. 39. ENGAGE <ul><li>WEB 2.0 as a service </li></ul>
  33. 40. Government & Social network
  34. 41. Government & social networking <ul><li>Profile - group - pages - events – applications </li></ul><ul><ul><li>Make fans, supporters, .. </li></ul></ul><ul><ul><li>Make announcements </li></ul></ul><ul><ul><li>Send event invitations </li></ul></ul><ul><li>Take care of your network, keep it fresh. </li></ul>
  35. 42. <ul><li>Belgium </li></ul><ul><li>Governmental presence is limited </li></ul><ul><li>Politicians started working with social media! </li></ul>
  36. 43. People love their province
  37. 44.
  38. 45. LinkedIn is a professional Network 
  39. 46. <ul><li>Governmental presence high for the Netherlands </li></ul><ul><li>Belgium has fallen behind </li></ul>
  40. 47. <ul><li>Possible to create a new community </li></ul><ul><li>BDPlaza is a private community, only employees can enter (Netherlands) </li></ul>
  41. 48. Governmental competitions
  42. 49. CRISIS COMMUNICATION <ul><li>WEB 2.0 as a service </li></ul>
  43. 50. LA Fire Department: &quot;We have responsibilities to the public to move the information as quickly as possible ... so that they can make key decisions.&quot; Crisis communication
  44. 51.
  45. 53. www.defenselink.mil/Blogger
  46. 54. Podcasting
  47. 55. Channel
  48. 56. INTERACT <ul><li>WEB 2.0 as a way of communication </li></ul>
  49. 57. Wiki
  50. 58. Wiki made by members of the Government Information Technology Community and directed to technology professionals with knowledge of government operations to contribute to or update this site.
  51. 59. www.everyblock.com
  52. 60.
  53. 61. www.fixmystreet.com <ul><li>You can report every local problem, f.e. Graffiti & road problems. </li></ul><ul><li>Reports include: </li></ul><ul><li>Description of the problem </li></ul><ul><li>Picture </li></ul><ul><li>Map of the location </li></ul>
  54. 62. www.vesuvius2009.be
  55. 64. PARTICIPATE <ul><li>WEB 2.0 as a way of communication </li></ul>
  56. 65. Government & Virtual World
  57. 66. Government & Gaming
  58. 67.
  59. 70. Obama is making a change through Social Media!
  60. 78. Indigov <ul><li>Spin-off K.U.Leuven </li></ul><ul><li>Specialist in consultancy en user oriented research </li></ul><ul><li>Expertise in eGovernment, 360° communicatie, nieuwe media en online research tools </li></ul><ul><li>EU, Vlaamse en federale overheid, lokale besturen, nationale en internationale media concerns, … </li></ul><ul><li>Karel van </li></ul><ul><li>Lotharingenstraat 4 </li></ul><ul><li>3000 Leuven </li></ul><ul><li>BELGIE </li></ul><ul><li>Tel: +32 16 22 62 14 </li></ul><ul><li>Fax: +32 16 22 62 18 </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>www.indigov.be </li></ul>
  61. 79. <ul><li>Campagne evaluatie </li></ul><ul><li>Imago studies </li></ul><ul><li>Evaluatie website/eCommunicatie </li></ul><ul><li>Adoptie </li></ul><ul><li>Gebruik </li></ul><ul><li>Impact </li></ul><ul><li>eGovernment </li></ul><ul><li>eParticipatie </li></ul><ul><li>eInclusion </li></ul>eOverheid 360° Communicatie Interactieve media Tools & Approaches Spin-off KU Leuven E-research <ul><li>iVOX panel </li></ul><ul><li>Socratos </li></ul><ul><li>Omnibus </li></ul><ul><li>Subpanels </li></ul><ul><li>Web 2.0 </li></ul>Onderzoek & advies met maatschappelijke meerwaarde T-research (IDTV) <ul><li>Beleidsondersteuning </li></ul><ul><li>Visieontwikkeling </li></ul><ul><li>Strategiebepaling </li></ul><ul><li>Operationele monitoring </li></ul>Beleids- en strategiebepaling <ul><li>Deskresearch </li></ul><ul><li>Focusgroepen en interviews </li></ul><ul><li>Post en telefonische enquêtes </li></ul>Offline onderzoek <ul><li>Monitors </li></ul><ul><li>Benchmarks </li></ul><ul><li>SWOT-analyse </li></ul><ul><li>Dashboard </li></ul>Management tools <ul><li>Benchmark websites </li></ul><ul><li>Bereik </li></ul><ul><li>Bekendheid </li></ul><ul><li>Waardering </li></ul><ul><li>Behoeftestudies </li></ul><ul><li>Stakeholdersanalyse </li></ul><ul><li>Gebruikersstudies </li></ul><ul><li>Tevredenheidstudies </li></ul>User oriented research Expertisedomeinen
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