0
1 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
Indiegogo Lab
Shannon Swallow, Josh McClain,
Orl...
| Indiegogo | Indiegogo Lab2
Agenda
Introduction to Indiegogo
Pitch
Perks
Running & Promoting a Campaign
| Indiegogo | Indiegogo Lab3 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
Our Purpose
We are th...
| Indiegogo | Indiegogo Lab4
| Indiegogo | Indiegogo Lab5
• First and largest global platform
• Flexible vs. fixed
• No application process
• Great cus...
| Indiegogo | Indiegogo Lab6
What are the benefits of
an Indiegogo campaign?
Raise money
Gain visibility
Gauge demand & mi...
| Indiegogo | Indiegogo Lab7
The Pitch
Goal
Video
Pitch Text
Higher Goal
More Money
| Indiegogo | Indiegogo Lab9
People Want to Give to Successful Projects
| Indiegogo | Indiegogo Lab10
87% of campaigns that hit their goal exceed it.
Setting a Reasonable Goal
Raise more than yo...
| Indiegogo | Indiegogo Lab11
Launched campaigns with a pitch
video raise 370% more compared to
ones without a pitch video...
| Indiegogo | Indiegogo Lab12 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
| Indiegogo | Indiegogo Lab13
Video
Is Fortune a Wheel?
• Answer the who, what when,
where, why, and how
• Tell your story...
| Indiegogo | Indiegogo Lab14
Pitch Text
• Plan your pitch real estate
• Show your project or product
• Provide infographi...
| Indiegogo | Indiegogo Lab15
The Perks
Purpose of Perks
What is a Perk?
What Perks Can Accomplish
| Indiegogo | Indiegogo Lab16
Purpose of Perks
Perks can motivate contributors
to give out of:
• Passion
• Pride
• Partici...
| Indiegogo | Indiegogo Lab17
What Are Perks?
Good or Product
• A physical object
• SWAG
• Your product
| Indiegogo | Indiegogo Lab18
What Are Perks?
Experience
• Event
• Recognition
• Volunteer
• Participation
| Indiegogo | Indiegogo Lab19
What Are Perks?
Digital Good
• A song
• Subscription to newsletter
• Exclusive insight into ...
| Indiegogo | Indiegogo Lab20
What Are Perks?
In-Kind Perk
• Dinner with a celebrity
or influential individual
• Special s...
| Indiegogo | Indiegogo Lab21
What Can Perks Accomplish?
Make contributors feel valued
• Thank you letter
• A phone call
•...
| Indiegogo | Indiegogo Lab22 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
| Indiegogo | Indiegogo Lab23
What Can Perks
Accomplish?
Show off
participation
• T-shirts
• SWAG
• Creative involvement
| Indiegogo | Indiegogo Lab24
Think Fulfillment
• Do the math on perks pricing (your
time counts)
• Know how you’ll fulfil...
| Indiegogo | Indiegogo Lab25
Crowdfunding: Running &
Promoting a Campaign
Plan
| Indiegogo | Indiegogo Lab27
Pre-Launch
Build Layers
Team
• Campaigns with a team raise
339% more than campaigns
that run...
| Indiegogo | Indiegogo Lab28
Pre-Launch
Don’t leave
your campaign
to chance
• Ask your team and inner circle how
much the...
| Indiegogo | Indiegogo Lab29
Launch
When to launch
your campaign
• Launch on a Monday or Tuesday
in the morning
• Run you...
| Indiegogo | Indiegogo Lab30
Launch
Email
• Email brings in 20% more
funding than any other source
• Clear call to action...
| Indiegogo | Indiegogo Lab31
Launch
Social Media
• 22% of a campaign’s funds raised
comes from social media
• If you don’...
| Indiegogo | Indiegogo Lab32
Launch
Indiegogo
Campaign
• Campaigns with updates raise
286% more funds
• Ask your contribu...
| Indiegogo | Indiegogo Lab33
Active Engagement
Keep up momentum
| Indiegogo | Indiegogo Lab34
Campaign Completion
Finishing Strong
• Update frequently until deadline
After Deadline
• Fol...
35
Campaigner Field Guide
landing.indiegogo.com/iggfieldguide/
Additional Questions
support@indiegogo.com
Our Team is Here...
36
Thank you
Upcoming SlideShare
Loading in...5
×

Indiegogo Lab Presentation

263

Published on

Published in: Internet, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
263
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Indiegogo Lab Presentation"

  1. 1. 1 © Copyright Indiegogo. All rights reserved. Confidential & proprietary. Indiegogo Lab Shannon Swallow, Josh McClain, Orly Sibony, Pam Mangan #gogolab | @indiegogo
  2. 2. | Indiegogo | Indiegogo Lab2 Agenda Introduction to Indiegogo Pitch Perks Running & Promoting a Campaign
  3. 3. | Indiegogo | Indiegogo Lab3 © Copyright Indiegogo. All rights reserved. Confidential & proprietary. Our Purpose We are the world’s funding engine, empowering passionate people and organizations to fund what matters to them.
  4. 4. | Indiegogo | Indiegogo Lab4
  5. 5. | Indiegogo | Indiegogo Lab5 • First and largest global platform • Flexible vs. fixed • No application process • Great customer support How is Indiegogo Different
  6. 6. | Indiegogo | Indiegogo Lab6 What are the benefits of an Indiegogo campaign? Raise money Gain visibility Gauge demand & mitigate risk Connect with your audience
  7. 7. | Indiegogo | Indiegogo Lab7 The Pitch Goal Video Pitch Text
  8. 8. Higher Goal More Money
  9. 9. | Indiegogo | Indiegogo Lab9 People Want to Give to Successful Projects
  10. 10. | Indiegogo | Indiegogo Lab10 87% of campaigns that hit their goal exceed it. Setting a Reasonable Goal Raise more than your goal 87% Exceed Goal At Goal 13%
  11. 11. | Indiegogo | Indiegogo Lab11 Launched campaigns with a pitch video raise 370% more compared to ones without a pitch video. Pitch Video
  12. 12. | Indiegogo | Indiegogo Lab12 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
  13. 13. | Indiegogo | Indiegogo Lab13 Video Is Fortune a Wheel? • Answer the who, what when, where, why, and how • Tell your story • Keep it under 3 minutes • Include a strong call to action • Express gratitude
  14. 14. | Indiegogo | Indiegogo Lab14 Pitch Text • Plan your pitch real estate • Show your project or product • Provide infographics • The more you tell, the more you sell
  15. 15. | Indiegogo | Indiegogo Lab15 The Perks Purpose of Perks What is a Perk? What Perks Can Accomplish
  16. 16. | Indiegogo | Indiegogo Lab16 Purpose of Perks Perks can motivate contributors to give out of: • Passion • Pride • Participation On average, campaigns with perks raise 143% more than campaigns without perks.
  17. 17. | Indiegogo | Indiegogo Lab17 What Are Perks? Good or Product • A physical object • SWAG • Your product
  18. 18. | Indiegogo | Indiegogo Lab18 What Are Perks? Experience • Event • Recognition • Volunteer • Participation
  19. 19. | Indiegogo | Indiegogo Lab19 What Are Perks? Digital Good • A song • Subscription to newsletter • Exclusive insight into project’s progress
  20. 20. | Indiegogo | Indiegogo Lab20 What Are Perks? In-Kind Perk • Dinner with a celebrity or influential individual • Special skill • Access to exclusive places
  21. 21. | Indiegogo | Indiegogo Lab21 What Can Perks Accomplish? Make contributors feel valued • Thank you letter • A phone call • An expression of gratitude
  22. 22. | Indiegogo | Indiegogo Lab22 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
  23. 23. | Indiegogo | Indiegogo Lab23 What Can Perks Accomplish? Show off participation • T-shirts • SWAG • Creative involvement
  24. 24. | Indiegogo | Indiegogo Lab24 Think Fulfillment • Do the math on perks pricing (your time counts) • Know how you’ll fulfill at 10 and 10,000 units • Research international shipping
  25. 25. | Indiegogo | Indiegogo Lab25 Crowdfunding: Running & Promoting a Campaign
  26. 26. Plan
  27. 27. | Indiegogo | Indiegogo Lab27 Pre-Launch Build Layers Team • Campaigns with a team raise 339% more than campaigns that run solo Inner Circle • Friends, family, people passionate about the project
  28. 28. | Indiegogo | Indiegogo Lab28 Pre-Launch Don’t leave your campaign to chance • Ask your team and inner circle how much they’ll give • Know where 30% of your funding will come before you launch
  29. 29. | Indiegogo | Indiegogo Lab29 Launch When to launch your campaign • Launch on a Monday or Tuesday in the morning • Run your campaign for 21-45 days
  30. 30. | Indiegogo | Indiegogo Lab30 Launch Email • Email brings in 20% more funding than any other source • Clear call to action • Put up a vacation responder • Add your campaign to your signature
  31. 31. | Indiegogo | Indiegogo Lab31 Launch Social Media • 22% of a campaign’s funds raised comes from social media • If you don’t have a community on social media, don’t promote through social media • Secure 30% before pushing to the public
  32. 32. | Indiegogo | Indiegogo Lab32 Launch Indiegogo Campaign • Campaigns with updates raise 286% more funds • Ask your contributor’s feedback —your campaign should act as a point of communication • Don’t spam!
  33. 33. | Indiegogo | Indiegogo Lab33 Active Engagement Keep up momentum
  34. 34. | Indiegogo | Indiegogo Lab34 Campaign Completion Finishing Strong • Update frequently until deadline After Deadline • Follow up about fulfillment • Use your campaign for marketing • Thank your contributors • Become part of the Indiegogo community
  35. 35. 35 Campaigner Field Guide landing.indiegogo.com/iggfieldguide/ Additional Questions support@indiegogo.com Our Team is Here for YOU! | Indiegogo | Indiegogo Lab35
  36. 36. 36 Thank you
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×