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  • http://www.indiegogo.com/projects/kristen-shaw-s-cabin-207/x/986609

Transcript

  • 1. Indiegogo Lab Johnathon Purcell, Alice Ely, Ben Bateman, Bret Harris #gogolab| @indiegogo
  • 2. Agenda • Introduction to Indiegogo • Pitch • Perks • Running and Promoting a Campaign 2
  • 3. 3
  • 4. 4
  • 5. How is Indiegogo different? • First and largest global platform • Flexible vs. fixed • No application process • Great customer support • Merit-based 5
  • 6. What are the benefits of an Indiegogo campaign? • Raise money • Gain visibility • Gauge demand & mitigate risk • Connect with your audience 6
  • 7. The Pitch Goal Video Pitch Text 7
  • 8. HIGHER GOAL ≠ MORE MONEY
  • 9. Goal: The Green Bar Effect People want to give to successful projects. 9
  • 10. Setting a Reasonable Goal Raise more than your goal. • 13% 87% of campaigns that hit their goal exceed it 87% Exceed Goal At Goal 10
  • 11. Pitch Video Launched campaigns with a pitch video raise 370% more compared to ones without a pitch video. 11
  • 12. 12
  • 13. Video: Kristen Shaw’s Cabin 207 • Answer the who, what, when, where, why, and how • Tell your story • Keep it under 3 minutes • Include a strong call to action • Express gratitude 13
  • 14. Pitch Text • Plan your pitch real estate • Show your project or product • Provide infographics • The more you tell, the more you sell 14
  • 15. The Perks Purpose of perks What is a perk? What perks can accomplish 15
  • 16. Purpose of Perks Perks can motivate contributors to give out of: • Passion • Pride • Participation On Average, campaigns with perks raise 143% more than campaigns without perks 16
  • 17. What are perks? Good or Product • A physical object • Swag • Your product 17
  • 18. What are perks? Experience • Event • Recognition • Volunteer • Participation 18
  • 19. What are perks? Digital Good • A song • Subscription to newsletter • Exclusive insight into project’s progress 19
  • 20. What are perks? In-kind Perk • Dinner with a celebrity or influential individual • Special skill • Access to exclusive places 20
  • 21. What can perks accomplish? Make contributors feel valued • Thank you letter • A phone call • An expression of gratitude 21
  • 22. What can perks accomplish? Show off participation • T-shirts • SWAG • Creative involvement 22
  • 23. Think Fulfillment • Do the math on perk pricing (your time counts) • Know how you’ll fulfill at 10 and 10,000 units • Research international shipping 23
  • 24. Crowdfunding: Running and Promoting a Campaign
  • 25. Pre-Launch Engage your Networks Build out your team • Campaigns with a team raise 339% more than campaigns that run solo Create an inner circle • Friends, family, colleagues, past supporters • Raise 30% of funds from this group Build your social media presence, post teasers 25
  • 26. Launch When to launch your campaign • Launch on a Monday or Tuesday in the morning • Run your campaign for 21-45 days 26
  • 27. Launch Activate your networks Email Indiegogo Page • • Email brings in 20% more funding than any other source Campaigns with updates raise 286% more funds Social Media Person-to-Person Outreach • • 22% of a campaign’s funds raised comes from social media Press/Bloggers • 27 Local newspapers, websites, blogs Networking events, Meetup.com
  • 28. Active Engagement Keep up momentum 28
  • 29. Over-active Engagement Promotional Mistakes • Starting from zero • Over-promoting too soon • “Panhandling” • Spamming • One-way communication 29
  • 30. Campaign Completion Finishing Strong • Update frequently until deadline After deadline • Follow up about fulfillment • Use your campaign for marketing • Thank your contributors • Become part of the Indiegogo community! 30
  • 31. Move Loot, Bill Bobbitt and Shruti Shah Where are they now? • Rented their first warehouse with the Indiegogo campaign funds • Raising seed round • Joined Ycombinator • Hired their first employees 31
  • 32. Our team is here for YOU! Campaigner Field Guide Additional Questions landing.indiegogo.com/ iggfieldguide/ support@indiegogo.com 33
  • 33. Thank You! #gogolab