Short for Mayor rfp


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Short for Mayor rfp

  1. 1. Request for Proposal TO: Selected Democratic Consultants FROM: Adam Kirsch, Sourced Strategies (on behalf of Short for Mayor) DATE: April 4, 2014 RE: Short for Mayor (Indianapolis, IN) Campaign RFP Introduction The Short for Mayor Campaign seeks qualified proposals for consulting firms in the area of polling, media, mail and online/digital for a February 2015 Convention, May 2015 Primary and November 2015 General Election. Indianapolis is the second largest city in the Country with a Republican Mayor, despite Democrats controlling the City-County Council, and all other executive offices. The incumbent has proven a strong campaigner, but Frank T. Short is the candidate best suited to take back Indianapolis’ last remaining Republican-held office. Candidate Biography Short is a proven vote getter, serving on the City-County Council for three terms from the Southside of the City and is currently the Washington Township Trustee on the Northside. He is a small business owner and President of an Indiana-based property and casualty carrier. Short received a Juris Doctorate from Indiana University-Indianapolis and a Bachelor’s degree from Indiana Wesleyan. He is a member of Rebuilding Together National Advocacy Committee; a member of the Board of Directors of The Hundred Club of Indianapolis; a member of the Indiana Golf Foundation Board of Directors; a member of the Governmental Affairs Society of Indiana Board of Directors; and a member of the Board of Commissioners of the Indiana Law Enforcement Accreditation Commission. He is the past-President of the Board of Directors of the Rock Steady Boxing Foundation. Short’s past board memberships include the Indianapolis Public Transportation Corporation, the Indianapolis Department of Waterworks, St. Joseph’s College, Indianapolis Convention and Visitors Association, Indiana Sports Corporation, Indianapolis Downtown, Inc. He is a former Co-Chairman of the Youthlinks Indiana Golf Tournament and Past President of Rebuilding Together Indianapolis. Short and his wife Toni are the parents of one son, Thomas. They are parishioners of St Luke Catholic Church. Short is an honorably discharged veteran of the United States Air Force. Timeline and Process Short for Mayor Campaign in Indianapolis is seeking proposals from qualified firms to assist in this effort. Historically, Indianapolis Mayoral campaign budgets have been between $3-5 million dollars. The campaign plans on hiring one polling firm, one direct mail firm one online/digital firm and one media consultant. At this time, the campaign is not seeking proposals for general consultants, opposition research consultants or phone vendors; proposals received from these firms will not be reviewed. A selection committee consisting of the candidate, campaign advisors and staff will review proposals, conduct interviews and assessments. Consultants will be responsible for all costs of the proposal, including any travel to Indianapolis.
  2. 2. Proposal Deadline: April 18, 2014 Selected Firms Contacted to Schedule Interviews: April 25, 2014 Campaign Interviews in Indianapolis, IN: May 8-9, 2014 Decision Complete and Consultants Notified: May 14, 2014 All firms are asked to describe their firm’s capabilities, list principal staff members who will assist with the account (and their qualifications), and provide a client list. Particular attention will be paid to work on Mayoral Campaigns or other large scale executive offices, work in diverse urban areas, competitive primaries and campaigns against an incumbent executive office holder. Polling Firms Additional information request includes a sample baseline poll with analysis and case study for a mayoral (or other high executive office) campaign; price information based on conducting 1) an 6/800 sample 20-25 minute baseline/issues poll, 2) a series of focus groups in Indianapolis related to issues, messaging and candidate profile, 3) a 4/600 sample 15 minute pre-primary long survey, 4) a series of 10-minute tracking polls during the general election; a research plan to win a convention, primary and general election campaign; and any additional costs of fees (travel, per diem, polling samples, shipping, phones, et cetera). Direct Mail Firms Additional information request includes a mail plan with corresponding mail pieces from a Mayoral (or other urban high executive office) campaign; price information based on producing an effective mail plan for a convention, primary and general election campaign; and any additional costs or fees (travel, stock photography, photo shoots, shipping, phones, et cetera). Media Firms Additional information requested includes a media plan with corresponding radio and TV spots from a Mayoral (or other urban high executive office) campaign; productions costs for TV and radio spots (pass through or with any mark up); commission on the media buy; and any additional costs or fees (travel, per diem, shipping, phones, et cetera). Online/Digital Firms Additional information requested includes a online/social media plan with corresponding ads, initiatives and websites from a Mayoral (or other urban high executive office) campaign; costs associated with an on-going online social media and advertising presence If you have any questions or concerns, please contact Adam Kirsch at (317) 449-9479 or e-mail We look forward to hearing from you.