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  1. 1. UNNATI- Golden India Dreamers Sowing Prosperity: Boosting Agricultural Productivity Team Details: Md Zia Rahamat Sumit Raj Ghosh Manish Pandey Rohit Sinha A Bhaskar Rao zia1411@gmail.com sumitrajghosh@gmail.com manish.extremist@gmail.com imbitian@gmail.com abhaskarr49@gmail.com +91 8987512187 +91 8409754561 +91 8102265258 +91 9798813007 +91 7209201638 Team Name: UNNATI Team Members:
  2. 2. 2 “A land of farmers, a land of agriculture” Today, India ranks second worldwide in farm output. Still a third world country, yearns for a boost in agricultural productivity to improve its falling economy. Dwindling in the hands of policy makers and the decision patrons, the very hub of agro products need a changed way of rupee barter with the agro products. To work for one more GREEN REVOLUTION, Team UNNATI strives to give meaningful suggestions for the effective growth of agricultural productivity and the interlinked economic growth. Even though India’s 65 % population is dependent on Agriculture but still contribution of Agriculture in GDP & Exports is merely 14 % & 10% by FY12.
  3. 3. 3 Prevalent problems, concerns and premise for the India Agro market: • Inadequate marketing facilities to sell the agricultural products have inadvertently affected agricultural productivity. Concern- The major hard cash generator for India i.e. the “agriculture markets” have the least representation of on-field selling counters. Premise- The agricultural markets, mandis, are a hinterland of middle men or agents who hamper the marketing facility by de-bridging the associativity of the seller (farmer) and the buyer (retailer). • Provision of stable price for a farmers agricultural product at a remunerative level. Farmers' access to markets is hampered by poor roads, rudimentary market infrastructure, and not so excessive regulation. Concern- The major population of Indian farmers are landless or work on employers land. Illiteracy is a cause of concern which dissuades a farmer in fixing a proper bargain for their respective growth. Premise- 1.The fixing of rates for every produce by governmental organization such as FCI (Food Corporation of India) at regional or state levels and proper regularization. The non-involvement of private players in fixing of market price for farmers produce. • Stringent Import-export policies adopted by the government on each of Food crop as well as Cash crops. Concern- As per World Trade Organization data, global exports and imports of agricultural and food products in 2011 stood at USD 1.66 trillion and USD 1.82 trillion respectively. India's share in this is 2.07 per cent and 1.24 per cent respectively. Premise- Corruption prevalent to the very core of the policy makers of the country. Agricultural subsidies and taxes are often changed without notice for short term political ends. Designing a strategic system to boost up agricultural production and commercialization in national and international market.
  4. 4. 4 • National Agricultural Regulatory Body of IndiaNational Strategic Implementation A Public - Private Governing body comprises of : Government representative- FCI executive employees and District level agricultural officers. Private representatives – Farmer association Union Heads, Cold storage and Godown owners. Functions : The new body would : -Regulate the supply chain of the agricultural products from the cultivator to the consumer. - Control and Resolve the price for each farm product region wise. Merits –Enable transparency with a regulated storage and marketing facility. -Prevent uneven price hikes caused by intermediates. -Economical benefit to the farmers will ensure more farm productivity.
  5. 5. 5 • Encouraging Export Oriented AgricultureInternational Functions: To encourage the growth of those crops which have high yielding value in international markets . To lease out government lands or riverside unused lands for the growth of special utility crops. Merits- Increase in export, hence improving national economy. -Dependence on food crops and cash crops gets lowered. -Bringing unused land under cultivation. Note- High yielding crops = KHUS commonly known as vetiver (Chrysopogon zizanioides), medicinal plants(aloe vera, Pippermint and 960 other varieties),jatropha ,etc. *Source-www.odishafdc.com/products_medicinal_plants.php
  6. 6. 6 Implementation of our Strategic Solution: NATIONAL MARKET •Cultivate food crops, cash crops and SUC •Sell it to the storage house of NARBI at fixed regional pricesCultivator • Pricing, Purchasing ,Storage, Distribution. • Linking agent between cultivator and Retailer. NARBI •Purchasing and reaching out to the consumer. •On Sales Basis – making a competitive market . Retailer *SUC-Special utility Crops *NARBI-National Agricultural Regulatory Board of India NARBI Purchase Storage Pricing Distribution DIRECTOR (NARBI) Regional Heads Block officers Retailers
  7. 7. 7 The strategic scheme would require a funding of 20 Crore per annum(approx) 1.NARBI receives a fund of 20 Crore per annum. 2.The regional heads of the departments get a divided approx. amount of 5 crore each. 3.Each regional head divides the amount according to the supply chain demand . 4.The block divisions get a further divided amount. 5. The amount received by the block officer = amount received regional heads number of blocks in a state
  8. 8. 8 The Scheme will be able to impact the whole of Indian citizens associated to agriculture. Department -4 departments in each state (purchase,storage,pricing,distribution) -Each department consists of 4 broad heads as given above. -Each department has a regional head -number of regional heads= number of states in india (29) * 1 person -Number of block officers= number of blocks in a state * 1 person Director NARBI Retailers= any quantity -Can be any private organization or individual setup.
  9. 9. 9 Concept risks: • Capital inflow can become an instrument of Indian exploitation when commercialization hits the mainstream market. • Commercialization is believed (by the farmers) to be out of the free will of the cultivators– commercialization of agriculture is considered forced and artificial. • Identity confirmation through UID (Aadhar card yojana) is still not a viable option. Implementation challenges • The insurance monitoring body needs to be highly monitored so as to prevent evils of Indian agriculture such as farmer suicide, fragmentation of land, etc. • The huge investment requires an efficient channelling medium when funds flow in from private bodies. • Political fall ups degenerates the functioning of applied schemes. • Experimental setup to check the viability of the given solutions. Extenuation factors -Media agencies have to be employed for spreading awareness about monitoring programs. -Research and development to bring in other indigenous crops in cash crop category. -Tie-ups with farmer unions. -Banking institutions to implement loan repayment policies. -Marketing, storage and cold storage infrastructures to be regularized under the aegis of Nongovernmental organizations. -The Special utility crops are to be treated as and cultivated as cash crops.
  10. 10. 10 Appendix -Bipan Chandra, India since Independence (New Delhi: Penguin Books India Pvt. Ltd, 2008). -Essay on the commercialization of agriculture in India-The Hindu - Some Aspects of peasant behavior in Bengal: neoclassical analysis- by Akbar Ali Khan, -http://shodhganga.inflibnet.ac.in/bitstream/10603/3378/9/09_chapter%205.pdf -http://en.wikipedia.org/w/index.php?title=Agriculture_in_India&action=edit&section=1 -http://india.gov.in/ -http://en.wikipedia.org/w/index.php?title=History_of_agriculture&action=edit&section=1 -http://thedevoir.wordpress.com/ -Agricultural Statistics at a glance , DTE &S New Delhi -www.icar.org.in -IASRI & ICAR Agricultural Research Data book 2011,New Delhi -http://articles.economictimes.indiatimes.com/2013-02-27/news/37330853_1_top-rice-exporter- agri-exports-central-pool -Sowing Prosperity at Connecticut , by Judith Carroll