Upcoming SlideShare
Loading in...5







Total Views
Views on SlideShare
Embed Views



2 Embeds 1,633 1066 567



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

SimesreeSynergy SimesreeSynergy Presentation Transcript

  • ERADICATING MALNUTRITION • India is home to 23 crore hungry people and 33% of the world’s malnourished children live in India. • About 50% of childhood deaths are attributed to malnutrition. • In India, 48% of children under the age of 5 are stunted and 43% are underweight. • Malnutrition is costing the Indian economy 2.95% of its GDP annually. • 75% of adolescent mothers in India put on only 5 kgs during pregnancy compared to the word wide average of 10 kgs due to malnourishment.
  • How adverse the problem is.. • Close to 1.3 million children die every year in India because of malnutrition, according to the World Health Organization (WHO). Ninety nine per cent of all under-five deaths occur in developing countries, with the most common causes of death being pneumonia, diarrhoea and malaria. These are illnesses to which children are particularly vulnerable, especially when they are malnourished, a condition that weakens their immune systems. Malnutrition contributes to more than a third of all child deaths. • Malnutrition limits development and the capacity to learn. It also costs lives: about 50 per cent of all childhood deaths are attributed to malnutrition. • In India, around 46 per cent of all children below the age of three are too small for their age, 47 per cent are underweight and at least 16 per cent are wasted. Many of these children are severely malnourished. • The prevalence of malnutrition varies across states, with Madhya Pradesh recording the highest rate (55 per cent) and Kerala among the lowest (27 per cent)
  • Nutrition Deficiency Effects Sr. No. Type of nutrient Diseases caused due to deficiency 1 Carbohydrate Poor brain functioning, loss of muscle mass and ketosis 2 Vitamin A Night blindness, growth impairment, immune impairment, keratomalacia, hyperkeratosis. 3 Thiamine B1 Beriberi disease involves nervous system 4 Riboflavin (vit-B2) Photophobia, bloodshot eyes, scrotal dermatitis 5 Folic acid Birth defects and neural tube defects in fetus 6 Vitamin C Subclinical scurvy 7 Vitamin D Rickets (rachitis) in children and osteomalacia in adults 8 Calcium Osteoporosis 9 Fluoride Dental caries and osteoporosis 10 Iodine Hypothyroidism, goiter 11 Iron Anemia 12 Magnesium Osteoporosis 13 Potassium Hypokalemia 14 Zinc Hypozincemia 15 Fat Dermatitis, diarrhea, depression, liver degeneration 16 Protein Kwashiorkor, marasmus
  • Required Nutrition Weight Body mass index Should gain: Underweight < 19.8 28 to 40 pounds Normal weight 19.8 to 26.0 25 to 35 pounds Nutrient Additional daily requirements for pregnant women pregnant women sources Calories 300 (in the second and third trimesters) Protein 60 mg Lean meats, Fish, Beans, Nuts, Poultry, Eggs, Soy products, Peanut butter Calcium 1200 mg Milk, Yogurt, Ice cream, Cheese, Cottage, cheese, Pudding Folate (folic acid) 15 mg Liver, Dark green leafy, vegetables, Nuts, Citrus fruits, Dried beans and lentils, Enriched breads or cereals, Eggs Iron 30 mg Lean red meats and poultry, Dried beans and lentils, Enriched breads or cereals, Nuts and peanut butter, Eggs, Dark green leafy vegetables, Dried fruits
  • How to Implement… • Three Pronged approach – Growing right nutrition (Agricultural reforms) – Providing nutrition to the needy – Creating awareness among the people to consume the right nutrition
  • Agricultural Reforms • Fertilizer and seed to be provided at minimal cost so as to promote nutritionist crop • High minimum support price • Promoting making of food supplements • Promoting organic farming by spreading awareness and advertisements
  • How to Reach?? • Corporate CSR – They have to promote activities like E-chaupal – Incentives : CSR contribution will be consider as 1.1 times of actual • Government Hospitals – Point of Distribution as in they can provide nutrient supplements to the pregnant women and new born – Also they can provide that supplements on regular basis to the patients • Health schemes – Through health schemes like Polio and vaccination programs we can provide these food products to the people
  • How to reach??.... • Mid-day Meal – India’s Biggest program for food supplement can be one of pioneer for quality and balance diet food – Ladder for distributing nutrient supplement through school • NGOs – Already they are working in this area we can take help of them for widening our area of distribution • MGNREGA – It can become dual beneficiary with both point as employability and using part of that work force in distributing this product and awareness of this scheme
  • Awareness… • Awareness among rural mothers: – Through ‘Asha’ program initiated by Central Government of India – Through pre-maternity and newborn care program for pregnant women – Counselling for mothers and caretakers – Literacy in women will play an important role • Awareness after and before birth: Primary information regarding nutrition can be given in government and private hospital – Using attractive hoarding and pictures s that illiterate person also can understand them • Maintenance of proper diet in pregnancy • Weighment of child within 6 hours of birth and also at monthly intervals • Timely initiation of breast-feeding and continuation at least up to first 6 months • Introduction of complementary food after 6 months and maintaining hygiene for the same • Providing information and insist them for necessary vaccination for children like measles, polio etc. • Taking help of corporate as CSR activities – By campaigning about Malnutrition – Arranging doctors to measure weight, height of every child – Keeping competitions like ‘healthy mother and child’ in villages
  • Awareness.. • Awareness through Anganwadi teachers, Primary Schools – Tell children about hygiene and sanitation to avoid diseases like malaria, diarrhea – Hand washing through soap – Consumption of filtered water Use of Social Media – Advertisement on Television – Through famous personalities as brand ambassador • Some other low cost means – Play Jingles at bus stand, metro and railway stations – Videos can be showed in welfare programs – Through Dramas , small shows arranged in villages