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  • 1. 2013 TEAM: rudraksha INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE PRASHANT YADAV RUPA MURUDKAR ANKITA KAGE APOORVA BAJAJ prashanty16@iimk.ac.in 8943546912 murudkarrr16@iimk.ac.in 8943694765 ankitaak16@iimk.ac.in 9946917787 apoorvab16@iimk.ac.in 9946932654 Walk to Equality: Ensuring Safety and Empowerment of Women
  • 2. • Women in Indian society have been victims of ill-treatment, humiliation, torture, and exploitation for as long as written records of social organisation and family life are available. • These records are replete with incidents of abduction, rape, murder, and torture of women. Increasing Violence against Women • Crimes against women include violence against women, rape, molestation, dowry harassment, wife-battering, kidnapping female children to be sold into brothel homes, forcible embracement, forcible religious conversion, cheating young women with a promise to marry them or fetch them a job and various types of sexual harassments and abuse of women including eve teasing Increasing Crimes against Women • Women are often subject to violence within the family, a place which is expected to protect their dignity and assure their safety. • This type of violence includes crimes such as — dowry related harassments including death, wife-battering, marital rape, sexual abuse of female children and women of one‘s own family, deprivation of sufficient food to female members, committing incestuous offences, inducing female members of the family to resort to sex-trade Violence against Women within the Family or Domestic Violence • Kidnapping, raping and murdering women are very serious offences • Such violence‘s include compelling women for abortion and to undergo tubectomy operation, eve-teasing, kidnapping girls of pre-matured age and forcing them to marry, sexual harassment of women employees in work place, immoral trafficking in women and girls, forced prostitution, kidnapping and mutilating the organs [such as hands, legs, ears, nose, etc.] of female children to use them for the purpose of begging, resorting to forcible religious conversion of young women, blackmailing of women, throwing acid at the faces of girls who refuse to marry, the police and the jail personnel committing sexual crimes against female prisoners, the police, armed forces and the border security forces committing sex crimes against the female citizens in the border areas and so on Violence against Women outside the Family or Social Violence • In our socialisation process female children are becoming victims of discrimination. In the Indian social context even today male children are preferred to female children. • Hence, female children are subject to discriminatory treatment. Male preference and female negligence has almost become a working policy especially in the rural areas. Gender Discrimination: Discrimination in Socialisation: • Most of the Indian families are patriarchal. Hence, the philosophy of equality of sex is not acceptable to them. Domestic works such as – cooking, looking after the children, washing clothes and vessels, keeping the house neat and clean, looking after the domesticated animals, serving family members like a nurse on all days and especially when they fall sick, etc., are branded as ―women‘s work‖ Discrimination in the Distribution of Power and Work • It is found that girls are being discouraged to go for higher education and also for professional and technical education. • ii. There are regional imbalances also. In states like Kerala, Karnataka and Maharashtra, female education is encouraged and given almost equal importance. Whereas in states like Bihar, Orissa, Madhya Pradesh etc. education of girls is neglected even today. • iii. Increasing drop-out of female children from schools is another problem. Though female children are getting admitted to primary, middle and high schools in a substantial number, many of them drop out of the school in the middle without completing the course Problems of Female Education: Problems faced by Women in India
  • 3. Crime against women is an ever-increasing problem. This problem has been growing more and more acute in India during the recent years. India on an average, every day for every 6 minutes one atrocity is committed against woman; (ii) for every 44 minutes a woman is kidnapped; (iii) for every 47 minutes a woman is raped; (iv) every day 17 dowry deaths take place Large Number of Employed Women is Illiterate: Of every 100 women employed, 52.59% of them are illiterate and 28.56% of them have studied only up to elementary level. Of every 100 women working in the rural areas, 88.11% are illiterate. These illiterate women in the unorganised sector are totally exploited by their employers. Women working in factories, mining industries, building construction process, in dams, bridges and road repair or construction work are not only paid less but also made to work in unhealthy surroundings. Economic Exploitation: Women workers are given much work but are paid less wages or salary especially in the unorganised sector. ―Equal pay for equal work‖ remains only a slogan. ―Equal Remuneration Act, 1976 has proved to be a dead letter in this regard. Sexual Harassment of Women: Sexual harassment of women at workplace refers to giving indecent treatment to women workers by violating all the norms of modesty. Many female workers have complained of such harassments during the recent years. This harassment by men includes – continuous staring at women, making women the targets of lewd remarks, dirty jokes, repeated invitation to meals and outings, offers to drop them home, making unwanted comments about dressings, making ―accidental‖ touches and dashes The Problem of Dowry: Dowry harassments are many. Women are ill-treated, disrespected, man- handled, tortured and subject to all sorts of cruelties in the name of dowry. Very often, our daily papers flash news about the tragic results of the dowry system, in which the newly married girls are always the victims of harassment, violence, murder and suicide. Dowry is demanded as though it is a fundamental right of the bridegroom. Violence against women who bring less dowry or no dowry include – wife battering, emotional neglect / torture, verbal abuse, refusal of sufficient food, imposition of heavy physical work, severe physical harassments to the extent of killing the victim, and so on. Decline in the Political Participation of Women: Participation of women who constitute 50% of our total population in politics and public life is very much negligible in India. We find only a negligible number of women in prestigious positions like those of Central and State cabinet ministers, governors, secretaries and legal advisers to the governments, ambassadors to other countries, IPS, IAS, IFS officers, judges in courts, mayors of big cities, office bearers of all-India parties, etc. No political party of India has given position to women in accordance with their number in the total population. In some areas seats are reserved for women as we find in Gram Panchayat, Jilla Panchayat, University Senate, etc Poor Participation of Women in the Party Politics: Not only in the legislative bodies but even within the framework of the political parties also the participation of women is very poor. Political parties are still male-dominated and unwilling to give sufficient representation to women. And it continues...
  • 4. STEPS TAKEN BY INDIAN GOVERNMENT TO SAVE GIRL CHILD The Balika Samriddhi Yojana in 1997 is one of the most important initiatives of the Government to raise overall status of the girl child. The Yojana aims to change family and community attitudes towards both, the girl child and the mother. A series of incentives were included in the Yojana, including the likes of a gift of Rs. 500/- to the mother on delivery of a baby girl and the provision of an annual scholarship for the girl, with the overall aim of improving enrolment and retention of girls in school. In another major initiative, in 2005, the Government of India also announced free and reduced cost education for girls. Those with two girls and no other children were promised discounts of up to 50%. The program also offered fellowships of US$ 45 per month for those undertaking post-graduate studies. Various State Governments have formulated State Plans of Action for Girl Child, appropriate to the condition prevailing in each state, prominently including Governments of Karnataka, Madhya Pradesh, Tamil Nadu and Goa. Step Taken By Government to Develop Women Entrepreneurs in India Economic development and growth is not achieved fully without the development of women entrepreneurs. The Government of India has introduced the following schemes for promoting women entrepreneurship because the future of small scale industries depends upon the women-entrepreneurs: Trade Related Entrepreneurship Assistance and Development (TREAD) scheme was launched by Ministry of Small Industries to develop women entrepreneurs in rural, semi-urban and urban areas by developing entrepreneurial qualities. Women Component Plant, a special strategy adop0ted by Government to provide assistance to women entrepreneurs. Swarna Jayanti Gram Swarozgar Yojana and Swaran Jayanti Sekhari Rozgar Yojana were introduced by government to provide reservations for women and encouraging them to start their ventures. New schemes named Women Development Corporations were introduced by government to help women entrepreneurs in arranging credit and marketing facilities. State Industrial and Development Bank of India (SIDBI) has introduced following schemes to assist the women entrepreneurs. These schemes are: Mahila Udyam Nidhi Micro Cordite Scheme for Women Mahila Vikas Nidhi Women Entrepreneurial Development Programmes Marketing Development Fund for Women Training programmes: The following training schemes specially for the self employment of women are introduced by government: (i) Support for Training and Employment Programme of Women (STEP). (ii) Development of Women and Children in Rural Areas (DWCRA). (iii) Small Industry Service Institutes (SISIs) (iv) State Financial Corporations (v) National Small Industries Corporations (vi) District Industrial Centres (DICs) Steps taken by the Government of India for safety and Empowerment of Women Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 The Committee is required to complete the inquiry within a time period of 90 days. On completion of the inquiry, the report will be sent to the employer or the District Officer, as the case may be, they are mandated to take action on the report within 60 days. · Every employer is required to constitute an Internal Complaints Committee at each office or branch with 10 or more employees. The District Officer is required to constitute a Local Complaints Committee at each district, and if required at the block level. · The Complaints Committees have the powers of civil courts for gathering evidence. · The Complaints Committees are required to provide for conciliation before initiating an inquiry, if requested by the complainant. Penalties have been prescribed for employers. Non- compliance with the provisions of the Act shall be punishable with a fine of up to 50,000. Repeated violations may lead to higher penalties and cancellation of licence or registration to conduct business. The Parliament of India passed the 'Protection of Children Against Sexual Offences Bill, 2011' regarding child sexual abuse on May 22, 2012
  • 5. Steps taken by the Government of India for safety and Empowerment of Women •Action has been taken against the transporter whose bus was involved in the crime. •Improvement in the public transport system by increasing the number of buses at night. •GPS will be installed on all public transport vehicles to ensure that they do not stray from their scheduled routes. •It will be ensured that all personnel deployed on public transport carry identification badges and are verified. •A campaign namely ‗Parivartan‘ for the safety of women and children was initiated on 29thAugust, 2005 in North West District of Delhi Police. The campaign was initiated in 28 beats of North-West District and 56 women beat constables were deployed under Parivartan Scheme. It included educating parents, teachers, students, youth, area security committee members, NGOs and other key persons on issues pertaining to Safety of Women Steps Taken by the Government after Delhi Rape Case for safer travel: • The Indian government set up a £125m fund to pay for measures to improve women's safety in the country, hit by an unprecedented wave of sexual violence in recent years, its finance minister has said. The fund was named on the victim‘s name: Nirbhaya Fund Announcement of Nirbhaya Fund (2013): •The law maintains life imprisonment for rape as the maximum sentence, yet sets down the death penalty for repeat offenders and those whose victims are left in a "vegetative state". •It also expands the meaning of rape to include penetration of the mouth, anus, urethra or vagina with the penis or any other object without consent. •It also defines stalking and voyeurism as crimes with punishments up to seven years. •Gang rape has been recognised as an offence, while sexual harassment has been redefined to include unwelcome advances with sexual overtures and showing pornography without consent. •The age of consent of sex has been kept at 18. 6. The law also punishes police and hospital authorities with imprisonment of up to two years if they fail to register a complaint or treat a victim. Anti Rape Bill 2013 In Feb 2013, Government of India has initiated the skill development programme and urged the women to come forward to join the programme in large numbers
  • 6. But is this sufficient??? Apprehensions or worry of the women activists regarding the latest anti-rape bill 2013: Women‘s rights activists say the tough new laws mark a good beginning in tackling sexual violence directed against women. But they are concerned that two key recommendations of the government panel on women‘s safety -- laws against marital rape and sexual assault by military personnel -- are not covered by the new laws. Ranjana Kumari of the Center for Social Research in New Delhi says domestic violence is a huge problem in India. ―Marital rape is something which needs to be recognized by Indian law and also by Indian society. Unless we recognize that women will continue to be treated as object of sexual gratification," she said. "And will not be granted their own autonomy, independence and bodily integrity. You cannot go against consent of women, she is not your property.‖ The government reached out to activists on Monday saying it is not ruling out addressing issues such as marital rape in future. Important point to think: There is a provision to set up a public limited bank only for women. The budget also sets aside a sum of Rs.1000 crore for safety of women. Will these provisions be sufficient for women to feel safe or happy considering the current position all over India where women don't feel safe at all. Or something else is required, like strengthening the present laws and educating people and imbibing good moral values in general so as to give a better and safe environment to them.
  • 7. Poverty, castes, class discrimination No Education No Job Insecurity in their minds, Superiority complexio nSuccessful married life?? Hatred, jealousy, unsatisfaction, frustration Rapes, murders, abusing girls, eve teasing, dowry, etc No socio- economic or environmental progress of an individual Analysis: The vicious, endless loop... Understanding the basic mindset of common man(especially males in the male dominant Indian Society) is necessary in Indian society. Poverty leads to an endless and vicious circle, for which, the only solution is education. Inferences: This is the vicious loop in the Indian society, which interconnects all the societal issues Education, poverty, castes, classes leads to social discrimination This in turn leads to superiority complexion and insecurity in male dominant Indian scoiety causing the endless crimes against women
  • 8. Recommendations Education Laws Rules and regulations Women‘s Rights Rewards Increase Social awareness Campaigns Better Position of Women in India •Education should basically ponder for increasing respect of women. Even in academics, such chapters teaching female legends of history to be taught •Encourage more female participation in education •Increase reservation seats for women •Make karate training compulsory of every girl child from primary school, in order to learn self •Laws stricter pertaining to crimes and violence against women •‗Penetration law‘ to be redefined •Harsher punishments for female infanticide, dowry, rape, and other crimes against women •In the case of rapes, the case to be treated with ut most priority and the criminal to be given a death statement, this would increase the fear of attempting rape crime •In institutions, offices, other workplaces, encourage female participation •Ragging, and other crimes against women to be dealt strictly in institutions • Physical abuse, mental torture should be punishable offences, and the criminal should be suspended immediately with thorough warnings •Special counseling to be provided to women in schools and other institutions for knowing their problems and aiding them solve those issues. •India's Right to Information Act, which can be used to demand information from government, has led to radical changes •Democracy can be helpful in protecting minority rights as well. •Monetary Incentives for having at least one girl child in the family •Further such incentives can be extended in decrement of paying taxes for allowing women to work •Encourage participation of women in politics, in defense, sports, etc. by increasing reservation for women •Encourage people to help eliminate such violence against women •Speak up and be rewarded •Increase social awareness and thus increase responsibility towards keeping a women treasured •Any evidence who doesn‘t go forward to stop this crime, or who aids in such crimes should be punished equally •Educate the rural and urban Indians about the importance of women •Social equality to be encouraged •Family is complete even with the girl child- Forecasts this commercial on TVs, radios, social networking sites, newspapers, etc •Run a campaign insisting on the importance of female child in the family •Encourage family shows which shows respect to women Where Women would be •Respected •Empowered •Encouraged •Valued • Secured •Treated equally •Treasured in the Indian Society
  • 9. Twitter CAG Website Education Community Laws Mobile App Ad words Print ad TV Campaign site Email Facebook page PERSUATION VALUE CREATION Mass market: Image Building/ Awareness Multiple, long term interactions Quick interactions Personal High Engagement/ ―Hands on‖ Campaign touch point Matrix
  • 10. Laws and regulations The definition of rape?? The word rape is legally defined u/s 375 of Indian Penal Code, 1860. It defines the rape and also prescribes its punishment. Whenever a man penetrates or does sexual intercourse with a woman without her consent or will it amounts to rape. Penetration here means that only a slightest of the touch of penis to vagina amounts to rape, unruptured hymen of woman does not prove that rape was not committed. There are exceptions to it also i.e. when a man does sexual intercourse with his wife who is above 15 years of age. The rape law under Indian Penal Code had gone through a lot of amendments. In 1983, amendment was made and S. 376(2) i.e. Custodial rape, S. 376(A) i.e. marital rape & S. 376(B to D) i.e. Sexual Intercourse not amounting to rape were added. Is this definition of rape valid? Is the penetration rule necessary?? Females feel way more uncomfortable even with physical abuse done with sexual intention, ain‘t this rape? Should the intercourse condition be compulsory? It is all way beyond the ‗penetration law‘and Indian Constitution must redefine rape in its dictionary Law needs to be more sensitive to the feelings of the victim, who has had a traumatic time and scarcely needs to be reminded of it. Often the victim is abused and humiliated. "Don't try to tell us that you didn't enjoy it.‖ Aid and help to be provided to the female victim in terms of monetary and non-monetary benefits Social awareness is a must. Include such chapters in the academics from primary schools to respect women Run the campaign ‗Treasure a Women‘, both: online and offline to get enthusiastic participation of the citizens. Rally, marathons, etc should be encouraged to demonstrate the importance of women
  • 11. Phase-wise Improvisation Plan Implementation – A Roadmap Anxiety Listening Experimentation Operationalization Fully Integrated • Informational TV ads showing the importance of girl in Indian society, and a ‘Girl to be treasured’ • Newspaper ads to targeting super-premium and premium class to be more responsible for Women in Indiam Society • Repetitive emphasis on Safety and empowerment of Women in live shows, concerts, schools, by celebrities, TV daily soaps • Educate about female legends of the history, not only in academics, but also in social sites and other media mix •Encourage females to take part in self defence academics foe self protection •Build Facebook Communities • Build Linkedin Communities • Create Twitter handle, hashtags, • Start conversations showing such inspiring videos • Build Facebook Page • Create Linkedin Profile • Use twitter search • Use paid buzz monitoring tools •Emphasize and reward people for Safer and Empowered d Indian Women •Encourage women empowerment by holding contests and quizzes which emphasize respect and importance of women in Indian Society Increasing no. of trials • Run Campaigns – “Treasure a Female” •Sponsor Marathons in different metro cities where emphasis on Women safety can be imbibed in the minds of very large numbers To increase conversions • Link promoters directly with the campaign site • Calebrities which are followed by common man, should be encouraged to emphasize the Importance of women • Continuous tweets, conversations of such celebrities will definitely improvize condition of women in the Indian Society

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