Boosting Skill set: Increasing the
Employability of Youth
Aashritha Chowdary T
Prasanth K. G.
Indian Institute of Management, Rohtak
India has the largest, youngest population in the world, but also the most
unemployable youth population due to lack of skilled workforce.
Causes of the problem
• Low literacy level in rural and urban areas.
• Poor level of skills-
– English and Communication skills.
– Analytical and problem solving skills.
• Limited access to and capacity of
vocational training institutes.
• Lack of domain specific knowledge.
• Lack of focus skills required in the current
• Poor quality of mainstream education.
• Frequent technological changes.
• Annually over 40 million people register
in employment exchanges, only 0.2
million get jobs.
• About 80% of the workforce does not
possess identifiable marketable skills.
• over 75% of the new jobs to be created
will be ‘skill-based’.
Source: Ficci Report,2012
Korea Japan Germany UK India
% of workforce receiving skilled
training in 2008
Even after special emphasis on skill development in the Eleventh Five Year Plan with the
formation of a special task force, NSDC and other ministries have met only 16.5% of their target
•Set up Yuva Mitra Kendras upto Taluka level.
•Community driven employment.
•It will act as the information, Skill development and Community awareness
•Expectation-“Coordinated Action on Skill Development” with 3-tier institutional
skill development structure consisting of (i) PM’s National Council(ii) National Skill
Development Coordination Board (NSDCB),(iii) National Skill Development
Corporation (NSDC)created in early 2008 for developing the required employment
facilities to tap most of the available job opportunities in the future .
• Hence the main concern is to map the right person to right skills and thus to the
•Bottom-up instead of top-down approach for imparting skills.
•Region specific approach.
•Community driven approach.
•Filling the gaps in the existing system by ensuring right job for the right person
with the right skills.
Source: Ficci Report,2012
Yuva Mitra Kendra
(A Community Driven Employment Centre)
It’s a community driven employment center at Taluka level to increase
employability and ensuring employment at grass root level. it would have
co-operative structure at Taluka level and federal structure at national
level. YMK (Yuva Mitra Kendra) will act as the information, Skill
development and Community awareness Centre.
To maximize the Indian youth potential by providing them with the right
skills and right employment opportunities thereby ensuring overall
development of youth and the country.
• Information bank for skills available, employment opportunities and
unemployed or under employed youth.
• Recognizing needs and devising solutions at local community level.
• Developing skills as per the current market demand.
• Creating awareness among the people in developing their skills to
increase efficiency in their profession.
• Facilitating special training and awareness program for female
YMK as Information Centre
Need of Information
• Preparing database of youth.
Attributes like Personal information,
educational qualification, Work
experience, Current domain and
• Mapping available opportunity with
the required skills.
• Follow-up of government
employment opportunities and skill
• Exploring the scope of -
b) improvement in parental
• Finding out favorable jobs and
opportunities for women.
• Placing right skill to the right place.
• Imparting right skill to right person
• Developing dedicated skilled workers as
per available opportunities.
• Bringing employer and employee on the
• Better negotiable environment for
employer and employee.
• Encouraging entrepreneurship.
• Developing a positive and proactive
• To measure the magnitude of
• To analyze the root cause of
• To determine potential of
employment in region.
• To map skill and education level of
• To develop trust with people
YMK as Skill Development Centre
• To ensure efficiency, productivity,
safety and security.
• Rapid technological advancement
• Specializing in the job and ensuring
• To create and attract new
• For better remunerations.
• Self employment and women
• Short duration vocational courses
based on education level and
available employment opportunities.
• Special aided program as per
• Promoting skill that helps in setting
up of small scale industry.
• Coordinating with different VET
centre and ministries.
• Encouraging women and farmers to
utilize their non-working time .
• Better efficiency and productivity will
bring better pay in return.
• It will attract investors and new job
• Leads to know how of latest
• Ensuring economic freedom of
• Faster career growth.
• Increasing efficiency and productivity.
Need of Skill Development AdvantagesFunctional Algorithm
YMK as Community Awareness Centre
• India is socially, culturally and
economically diverse nation.
• Need of each and every community
or locality is different.
• Creating proactive attitude among
• To share the vision youth mitra
• To ensure their active participation
• Aligning them with vision of YMK
• Encouraging them to work together and
form co-operatives to solve their
• Counseling them about new skill
development program of govt. and its
• Motivating them to start self employment
• Convincing about need of proper
education, women employment etc.
• It will unite everyone through shared
• Community involvement will make
enforcement of plans more effective.
• Helps to identify the their need clearly
• It will encourage positive energy
towards education and development
• It will create a pull to drive Yuva Mitra
Need of Community
The 69 districts account for 17.5% of India’s illiterate, 21.12 % of the poor
Source: Indicus Analytics, India today -2003
Selection of 20 backward districts for pilot project
Based on the feedback, expansion of project to
other districts with required modifications.
Most Backward districts
Taluka Level Centre ….
…. Taluka Level
• Hierarchical structure with offices at 4 levels-
• Taluka level.
• District level.
• State level.
• Central level.
• Hierarchical structure would be responsible for guiding
program in right direction at macro level.
• Taluka level - Engine of YMK Model with community group
• Human Resource required -2 Yuva Mitra
• District level- Handling and management of all talukas of that
district, Equipped with a expert team to counsel and train
• Human Resource required -4 Yuva Mitra and 1 officer.
• State level- Handling and management of all districts of that
state, Equipped with a expert team to counsel and train youth.
• Human Resource required -1 Director, 1 Dep.
Director and 4 Staffs
• Central level- Handling and management of all states
• Human Resource required -1 Chairman (1+2) For each
Cost Estimation for pilot project
Estimation (Cost) No. of
Initial Monthly Annual
Talukas 2 Yuva Mitra
50,000 30,000 20,000 203 87290000
1 officer 4 Yuva
250,000 100,000 20,000 20 29400000
1 Dep. Director
550,000 150,000 50,000 0 0
(1+2) For each
750,000 1,460,000 100,000 1 18370000