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  • 1. Boosting agricultural productivity
  • 2. GROUP MEMBERS • ARPITA MEHTA • NANDRAM MHATRE • SUSHANT ABHYANKAR • VARUN SHAH • SAGAR KALE
  • 3. INTRODUCTION • Agriculture sector contributes: 18.1% GDP in 2011 15.0% GDP in 2012 • India is ranked: second worldwide in farm output. second largest producer of rice and wheat. third largest producer of dry fruits. five largest producer of livestock with fastest growth rate. • India is the largest producer of many fresh fruits, vegetables, milk, fibrous plants Source: http://en.wikipedia.org/wiki/List_of_largest_producing_countries_of_agricultural_commodities
  • 4. Number of Rural Units (Villages) in India: Villages: Census 2001 6,38,588 Census 2011 6,40,867 Increase: 2,279 Population by Rural Urban Residence India - 2011 Persons: Total : 1,210,193,422 Rural: 833,087,662 Urban: 377,105,760 Source: Census 2011 – Provisional Population Totals - India Persons (in %): Total : 100.0 % Rural: 68.84 % Urban: 31.16 %
  • 5. FEATURERS OF INDIAN AGRICULTURE • Dependence on monsoon • Small holdings • Seasonal employment • Use of Agricultural Inputs • Semi-Commercial nature of Agriculture
  • 6. OVERVIEW OF AGRICULTURAL-MARKETING • Around 833 million people or 69% of India’s population live in 6,40,867 villages in rural areas • Barter System • The demand for products an services has increased a lot in rural areas • Green Revolution and White Revolution • Improved the buying and consumption pattern of rural people
  • 7. MARKETING OF AGRICULTURAL PRODUCE • PRICES OF AGRI COMMODITIES • FEATURES OF AGRICULTURAL COMMODITES • MARKETABLE SURPLUS • AGRICULTURAL MARKETING AGENCIES
  • 8. CLASSIFICATION OF AGRICULTURAL MARKETS • Primary markets • Secondary markets • Terminal markets
  • 9. DISTRIBUTION CHANNELS OF AGRICULTURAL PRODUCE • Producer-consumer: Example- Farmers market • Producer-village shopkeeper-wholesaler-retailer- consumer • Producer-itinerant merchant-wholesaler-consumer • Producer-primary market-secondary market-retailer- consumer
  • 10. MARKETING FUNCTIONS Primary marketing functions • Assembling, processing, distribution Secondary marketing functions • Standardisation, Packaging, Transportation, Storage, Financing, selling
  • 11. DEFECTS IN AGRICULTURAL MARKETING SYSTEM • Lack of organization among farmers • Forced sales • Superfluous middlemen • Multiplicity of market charges • Malpractices in unregulated market • Inadequate storage facilities • Underdeveloped transport system • Lack of standard weights and measures • Adulteration • Lack of grading and standardization • Lack of market information
  • 12. MEASURES TO BOOST AGRICULTURAL PRODUCTIVITY • Opening insurance sector in agriculture • Reducing middlemen while trading • Open market • Tie-up of private firms with farmers for production • Proper guidelines to farmers • Motivate farmers for cottage industries to have side income • Each village should have agricultural engineer for monitoring • Use of proper technology for agriculture produce
  • 13. Conclusion • Updated market information and providing latest technological developmental • news organizations -market opportunities for them and adjustment of the market prices • IT - Governance pillar in rural development and scarcity reduction • Facilitate- rapid, transparent, responsible, efficient and effective interaction between the stakeholders • This not only promotes better administration and better business environment, but also saves time and money in transactions costs of government operations.
  • 14. REFERENCES • www.fao.org/sd/ruralradio/common/ecg/24516_en_marketing_1_.pdf? • www.slideshare.net/gswapnil/marketing-agriculture-produce? • http://www.agritech.tnau.ac.in/agricultural_marketing/agrimark_India.html • http://www.imd-gujarat.gov.in/plan05-06/plan05-06-02.html • www.ijsrp.org